Secret (chocolate bar)

Secret was a chocolate bar manufactured by Rowntree Mackintosh which was popular in the United Kingdom in the 1990s.[1] It was invented during the 1980s.[2] The chocolate coating was styled like a bird's nest, while the centre was a creamy mousse filling similar to that of a Walnut Whip.[3] Packaged in a gold-coloured wrapper, the word "Secret" was printed on the front in purple letters.[3]

A well known television advertisement for Secret launched in 1990 featured an elegant woman on a train who is approached by a stranger who gives her a chocolate bar and tells her to "Guard this with your life".[3] The woman is unable to resist and eats it, while a voice-over says, "You can't trust anyone to keep a Secret".[3]

The Secret chocolate bar was discontinued in the late 1990s.[4][1] It was due to high production costs and low sales volumes.[3] In recent years, fans of the Secret chocolate bar have urged Nestlé, which has since acquired Rowntree Mackintosh, to bring back the product.[3] In 2025, Nestlé responded that they had no plans to bring back the Secret chocolate bar.[1]

References

  1. 1 2 3 Glover, Patrick (27 September 2025). "Nestle issues update on return of its Secret chocolate bar". The National. Scotland. Retrieved 10 August 2026.
  2. ↑ Jefferson-Brown, Nadia (10 October 2025). "Ben savours homecoming as bistro blooms at Terry's". York Press. Retrieved 10 August 2026 – via ProQuest.
  3. 1 2 3 4 5 6 Weir, Luke (15 April 2022). "Easter's 10 lost chocolates we'd love to be tucking into over the weekend". Berkshire Live. Retrieved 10 August 2026.
  4. ↑ "CHOCS AWAY!: DREAM COME TRUE FOR THOSE WITH A SWEET TOOTH". Birmingham Mail. 8 June 2019. Retrieved 10 August 2026 – via ProQuest.
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