Sarah Paiji Yoo

Sarah Paiji Yoo
Born
Sarah Paiji

1984 (age 41–42)
Cerritos, California, U.S.
EducationHarvard University (AB, MBA)
Occupations
Years active2011-present
Known for
  • Co-founder and CEO of Blueland
  • Co-founder and former CEO of Snapette
Children2

Sarah Paiji Yoo (born 1984)[1] is an American entrepreneur who is the co-founder and CEO of Blueland, a company that offers cleaning and personal care products.[2] She also founded and served as CEO of Snapette from 2011 to 2013.

Early life and education

Yoo was born in 1984, in Cerritos, California,[3] to Myung Paiji and Sam Paiji.[4][5] Yoo attended Harvard University, where she received her first job working in undergraduate recruitment.[4] She graduated magna cum laude in 2006 with a Bachelor of Arts in economics.[6][7] In 2010, Yoo attended the Harvard Business School,[8] which she left after her first year to pursue Snapette.[9]

Career

Early career

Yoo began a career in finance in 2005,[7] working various roles at McKinsey & Company, Goldman Sachs, and Berkshire Partners until 2010.[10]

Snapette

Yoo founded her first company Snapette, a platform for fashion shopping, in 2011. Snapette was acquired by PriceGrabber in 2013.[11]

LAUNCH

In 2014, Yoo founded LAUNCH, a startup accelerator. As a partner, she helped launch various fashion and beauty companies.[12]

Blueland

In 2018, after reaching out to Syed Naqvi, a director at the cleaning product brand Method,[13] Yoo co-founded Blueland with John Mascari in 2019.[14] Naqvi became the first employee at the company and currently serves as chief innovation officer.[2]

Blueland was featured on Shark Tank in 2020, securing a fundraising deal with Kevin O'Leary.[2]

By 2022, Blueland, with over US$100 million in sales, had raised $35 million in venture funding.[2]

Personal life

Yoo married Kenneth Yoo in 2015.[15] They have two sons.[3] Yoo is of Korean descent.[16]

References

  1. ↑ Yoo Paiji, Sarah (June 11, 2022). "Instagram". Instagram. Retrieved 2025-05-14. Strangely, I turned 38
  2. 1 2 3 4 Jackson, Ashton (2024-09-23). "40-year-old CEO shares the No. 1 red flag she sees in employees—avoiding it is 'more important than ever'". CNBC. Retrieved 2025-05-14.
  3. 1 2 Lev-Tov, Devorah (2025-04-26). "How an Eco-Friendly Entrepreneur Spends Her Sundays". The New York Times. ISSN 0362-4331. Retrieved 2025-05-14.
  4. 1 2 "Sarah Paiji, Kenneth Yoo". The New York Times. May 31, 2015 – via NYTimes.com.
  5. ↑ Rahman, Nancy (July 31, 2019). "She wasn't happy with all the single plastic waste & toxicity so she created a company to help end it". The Chic. Retrieved 2025-05-15.
  6. ↑ Chong, Dale (2023-06-14). "Blueland's Sarah Paiji Yoo Stays Optimistic in Her Fight Against Climate Change". ELLE. Retrieved 2025-05-14.
  7. 1 2 "Sarah Paiji Yoo - Co-Founder & CEO at Blueland". THE ORG. Retrieved 2025-05-15.
  8. ↑ Setiawan, Benjamin Liong. "Cooking And Coping: Making Vegan Pizza Grilled Cheese With Sarah Paiji Yoo In New York City". Forbes. Retrieved 2025-05-14.
  9. ↑ "Making Eco Easy". Harvard Business School Alumni. 2019-12-01. Retrieved 2025-05-14.
  10. ↑ "How the Co-Founder of Blueland Is Reimagining Cleaning to End Single-Use Plastic". Create + Cultivate. 2021-04-15. Retrieved 2025-05-15.
  11. ↑ Canal, Emily (4 October 2019). "These Founders Nearly Left 'Shark Tank' Without a Deal. Here's the Tactic That Got Them a $270,000 Investment From Kevin O'Leary". Inc. Retrieved 14 May 2025.
  12. ↑ Perez, Miranda. "After a decade in fashion and beauty, serial entrepreneur Sarah Paiji Yoo switched gears to focus on building an eco-friendly cleaning products company. Here's why". Business Insider. Retrieved 2025-05-15.
  13. ↑ Florsheim, Lane (2019-05-20). "Hate Buying Cleaning Supplies? There's a Pill for That". Wall Street Journal. ISSN 0099-9660. Retrieved 2025-05-14.
  14. ↑ "Sarah Paiji Yoo is on Inc.'s 2020 Female Founders 100 list". Inc.com. Archived from the original on 2022-08-08. Retrieved 2025-05-14.
  15. ↑ Lee, Jinnie (2024-06-06). "Blueland Cofounder Sarah Paiji Yoo's Home Picks are Chic, Clean, and Eco-Conscious". Dwell. Retrieved 2025-05-14.
  16. ↑ "CEO Sarah Paiji Yoo on how her heritage influenced her". Good Morning America. Retrieved 2025-05-14.
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