Right Now (NewJeans song)

"Right Now"
Song by NewJeans
from the album Supernatural
Language
  • Japanese
  • English
  • Korean
A-side"Supernatural"
ReleasedJune 21, 2024 (2024-06-21)
Genre
Length2:40
LabelADOR
Composers
Lyricists
  • Lolo Zouaï
  • Satomoka
  • Gigi
ProducerPark Jin-su
Music video
"Right Now" on YouTube

"Right Now" is a song recorded by South Korean girl group NewJeans. It was released by ADOR on June 21, 2024. as a B-side to the group's third single album, Supernatural (2024). Along with the A-side, "Supernatural", it marked the group's debut in the Japanese music market. Its accompanying music video, in collaboration with Takashi Murakami, was released on June 17, 2024, prior to the single album's release.

Background

After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up.[1] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG".[1] In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks,[2][3] receiving numerous accolades,[4] and introducing the breakbeat trend in the K-pop music industry.[5] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year,[6] becoming the group's first entry and number-one on the Billboard 200,[1] selling over two million copies,[4] and being named among the best albums of 2023 by several publications.[6]

Music and lyrics

"Right Now" is a drum and bass track featuring lyrics in Japanese, English, and Korean. The Korea Times described the song as "something closer to [...] the Sambass subgenre."[7]

Release and promotion

A teaser for the music video of the track was released on May 1, 2024; it served to announce a collaboration with Japanese visual artist Takashi Murakami, who worked with NewJeans to create the music video and design artwork for the CD single.[8] Murakami had previously declared himself a "huge fan of NewJeans" and expressed his desire to meet them in January 2023.[9]

A snippet of the track became available on May 9, 2024, after being featured in Lotte Wellfood's advertisement for their dessert brand Zero starring NewJeans.[10]

Music video

The music video for "Right Now" was released on June 17, 2024,[11] prior to the single album's release. Directed by Lee Youngeum and produced by Min Hee-jin[12] in collaboration with Takashi Murakami, it follows the animated characters version of NewJeans, designed in the style of The Powerpuff Girls, influenced by their signature flower character, Kaikai Kiki,[13] and first introduced in the music video for their 2023 track "New Jeans".[8] It begins with Hanni taking the initiative to invite her crush for a movie night, but receiving only a flower emoji in reply prompts the group to embark on a joint quest to interpret the colorful emoji's meaning. The song's second verse, "Your chance is here and now", delivers a reminder about the urgency of romantic opportunities. The video ends with the ominous three-dots indicating the other person is still typing.[14]

Upon release, the music video accumulated approximately 7 million views.[11]

Commercial performance

The track debuted at number 15 on Billboard's Hits of the World chart for South Korea and peaked at number 46 on the Billboard Global Excl. US in the chart issue dated July 6, 2024.[15][16]

Credits and personnel

Credits are adapted from Tidal.[17]

Charts

References

  1. 1 2 3 "Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)". Billboard. December 8, 2023. Archived from the original on December 13, 2023. Retrieved December 13, 2023.
  2. ↑ Kim, Hyun-sik (March 23, 2023). '온 차트가 뉴진스'…'디토' 1위 질주 언제까지? ['On the chart is New Jeans'... How long will 'Ditto' run for first place]. Edaily (in Korean). Archived from the original on March 24, 2023. Retrieved March 23, 2023.
  3. ↑ Moon, Wan-shik (March 30, 2023). 뉴진스, 12주차 써클차트 2관왕 [New Jeans, won 2 awards on the 12th week circle chart]. Star News (in Korean). Archived from the original on March 30, 2023. Retrieved March 30, 2023 – via Naver.
  4. 1 2 Yoon, So-yeon (January 14, 2024). "K-pop 2024: A forecast for this year's top Korean acts". Korea JoongAng Daily. Archived from the original on March 26, 2024. Retrieved March 28, 2024.
  5. ↑ Jang, Jun-hwan (December 12, 2023). "[BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe". Mnet Plus Magazine. Archived from the original on March 2, 2024. Retrieved January 11, 2024.
  6. 1 2 Herman, Tamar (January 9, 2024). "NewJeans in 2023: a look back at their year of dominance". NME. Archived from the original on January 30, 2024. Retrieved January 11, 2024.
  7. ↑ "NewJeans as gateway drug: The past and future of K-pop". The Korea Times. June 22, 2024. Archived from the original on July 18, 2024. Retrieved July 8, 2024.
  8. 1 2 "NewJeans teams up with Takashi Murakami for Japanese debut". OSEN. The Chosun Daily. May 2, 2024. Archived from the original on May 2, 2024. Retrieved May 2, 2024.
  9. ↑ Pyo, Kyung-min (May 2, 2024). "'NewJeans fan' Takashi Murakami collaborates with group on 'Right Now'". The Korea Times. Archived from the original on May 7, 2024. Retrieved May 11, 2024.
  10. ↑ NewJeans、新CM撮影でレッスンスタジオ再現に驚き 日本デビューシングル収録「Right Now」初公開 [NewJeans surprises with recreation of lesson studio in new commercial shoot, first release of Japanese debut single "Right Now"]. Oricon News (in Japanese). May 9, 2024. Archived from the original on May 9, 2024. Retrieved May 10, 2024.
  11. 1 2 Kim, Jae-Heun (June 20, 2024). "NewJeans to make Japan debut, collaborate with local art moguls". The Korea Herald. Archived from the original on June 21, 2025. Retrieved April 14, 2026.
  12. ↑ Chelosky, Danielle (June 18, 2024). "NewJeans – "Right Now"". Stereogum. Archived from the original on June 21, 2024. Retrieved April 14, 2026.
  13. ↑ Saulog, Gabriel (June 21, 2024). "NewJeans's Japanese Debut Mini-Album 'Supernatural' Is Out Now". Billboard Philippines. Archived from the original on March 27, 2025. Retrieved April 12, 2026.
  14. ↑ Paul, Larisha (June 17, 2024). "NewJeans Whip Up 'Powerpuff Girl' Potions in Vibrant 'Right Now' Video". Rolling Stone. Archived from the original on August 18, 2025. Retrieved April 12, 2026.
  15. ↑ "NewJeans Chart History (South Korea Songs)". Billboard. Archived from the original on January 19, 2024. Retrieved April 13, 2026.
  16. ↑ "NewJeans Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on July 21, 2023. Retrieved April 13, 2026.
  17. ↑ "Right Now - NewJeans". Tidal. Archived from the original on April 23, 2026. Retrieved April 14, 2026.
  18. ↑ "NewJeans Chart History (Global 200)". Billboard. Retrieved July 2, 2024.
  19. ↑ "NewJeans Chart History (Hong Kong Songs)". Billboard. Archived from the original on July 22, 2023. Retrieved July 2, 2024.
  20. ↑ "Billboard Japan Hot 100 – Week of July 3, 2024". Billboard Japan (in Japanese). Archived from the original on July 10, 2024. Retrieved July 3, 2024.
  21. ↑ "NZ Hot Singles Chart". Recorded Music NZ. July 1, 2024. Archived from the original on June 28, 2024. Retrieved June 28, 2024.
  22. ↑ "Digital Chart – Week 26 of 2024". Circle Chart (in Korean). Archived from the original on July 18, 2024. Retrieved July 18, 2024.
  23. ↑ "NewJeans Chart History (Taiwan Songs)". Billboard. Archived from the original on July 22, 2023. Retrieved July 2, 2024.
  24. ↑ "NewJeans Chart History: World Digital Song Sales". Billboard. Archived from the original on July 23, 2023. Retrieved July 2, 2024.
  25. ↑ "Digital Chart – 2024". Circle Chart (in Korean). Archived from the original on January 10, 2025. Retrieved January 10, 2025.
  26. ↑ "Digital Chart – 2024". Circle Chart (in Korean). Archived from the original on January 10, 2025. Retrieved January 10, 2025.