Richard Conway (entrepreneur)

Richard Conway
CitizenshipUnited Kingdom, New Zealand
Occupationsentrepreneur, author, lecturer
Years active2009–present

Richard Conway is a British-born entrepreneur, author and lecturer based in New Zealand. He is the author of the book How to Get to the Top of Google Search: A Practical SEO Guide, founder of the company Pure SEO,[1][2], The Optimisers[3], co-founder of insurance comparison site iCompare[4] and co-founder of the marketing agency Toru Creative.[5]

Career

Conway founded Pure SEO in New Zealand in October 2009 [6][7][8][9] and The Optimisers in 2026. [10][11] Pure SEO went on to be named to the Deloitte Fast 50[12][13] and Asia Pacific Technology Fast 500 lists[14] and awarded with the Best Emerging Business Award at the 2014 Westpac Auckland Central Business Awards.[15][16] Conway also oversaw several Pure SEO subsidiary companies, such as Digital Popcorn and Conversion Surgeons.[1]

Around 2014, Conway co-founded insurance comparison site iCompare with former Vero chief executive Roger Bell.[17][18][4]

Alongside Tony Falkenstein and Ian Malcolm, Conway developed the PureBiz programme, which provides training for people interested in business and lets them manage their own Pure SEO regional office.[7]

Conway published the guidebook How to Get to the Top of Google Search: A Practical SEO Guide through Random House New Zealand in 2019.[19][20][21] He was also named a finalist for the 2019 EY Entrepreneur of the Year Awards, [22] and was recognised by the IAB with the Gold Award for services to the industry[23]

Conway has served as a speaker at events such as the Marketing Association's Digital Day Out 2021.[24] He also served as a judge at the 2021 TVNZ NZ Marketing Awards[25] and a guest on the Radio New Zealand program Nine to Noon.[26] In 2023, Conway received the GOLD award for Service to the Industry at the IAB Awards.[27] In July 2026 he was inducted into the IAB Hall of Fame.[28]

References

  1. 1 2 "Pure SEO announces acquisition of This Side Up". stoppress.co.nz. 8 December 2021. Retrieved 26 November 2022.
  2. ↑ "How NZ's top digital marketer grew and grew". NBR | The Authority since 1970. 23 March 2021. Retrieved 26 November 2022.
  3. ↑ Knowles, Catherine. "The Optimisers launches in Auckland to target AI search". IT Brief New Zealand. Retrieved 17 March 2026.
  4. 1 2 Gray, Maryvonne. "Broker group boss airs concerns on comparison sites". www.insurancebusinessmag.com. Retrieved 26 November 2022.
  5. ↑ "New NFT-focused marketing agency uses power of three". NBR | The Authority since 1970. 23 May 2022. Retrieved 26 November 2022.
  6. ↑ "Pure SEO a $200 start-up – Business News". NZ Herald. 20 February 2014. Retrieved 26 November 2022.
  7. 1 2 "Diversity Awards NZ 2018" (PDF). Diversityworksnz.org.nz: Page 1. 2018.
  8. ↑ "Jumping in feet first: Richard Conway's story". EO New Zealand. Retrieved 26 November 2022.
  9. ↑ Rowell, Andre (30 August 2018). "Richard Conway on How to Grow Your Business From Nothing – M2 Magazine". Retrieved 26 November 2022.
  10. ↑ Nothling-Demmer, David (11 March 2026). "Auckland agency launches to help brands compete in AI-driven discovery". NZBusiness Magazine. Retrieved 17 March 2026.
  11. ↑ Idealog (9 March 2026). "The Optimisers launches to help brands win in AI-led search". Idealog. Retrieved 17 March 2026.
  12. ↑ "2015 FAST 50 NATIONAL WINNERS" (PDF). Deloitte and Touche. 2016.
  13. ↑ "One of New Zealand's fastest growing startups: how Richard Conway built a company with $200". TINYpulse. Retrieved 26 November 2022.
  14. ↑ "Technology Fast 500 Asia Pacific 2019 Ranking" (PDF). Deloitte and Touche. 2020.
  15. ↑ "Pure SEO Appoints Senior Digital Consultant". NBR | The Authority since 1970. 20 May 2015. Retrieved 26 November 2022.
  16. ↑ "Movers and shakers: Dawie Olivier is new Westpac CIO, Neil Gong now IT chief at Airedale Property Trust". CIO. Retrieved 26 November 2022.
  17. ↑ STOCK, ROB (29 March 2014). "Insurers shun online scrutiny". Stuff. Retrieved 26 November 2022.
  18. ↑ Gray, Maryvonne. "NZ insurers wrong to deny comparison sites says the former boss of one". www.insurancebusinessmag.com. Retrieved 26 November 2022.
  19. ↑ Conway, Richard (5 March 2019). How to Get to the Top of Google Search: A Practical SEO Guide. Penguin Random House New Zealand Limited. ISBN 978-0-14-377354-2.
  20. ↑ Caitlan (4 March 2019). "How to get to the top of Google search: A practical SEO guide". FENNEC. Retrieved 26 November 2022.
  21. ↑ Booklovers, N. Z. (8 April 2019). "How to Get to the Top of Google Search by Richard Conway". nzbooklovers. Retrieved 26 November 2022.
  22. ↑ "Announcing the finalists for the 2019 EY Entrepreneur of the Year Awards". ASB. 26 July 2019. Retrieved 26 November 2022.
  23. ↑ "Pure SEO's Richard Conway receives Gold at IAB Awards for service to the industry". M+AD!. 7 November 2023. Retrieved 17 March 2026.
  24. ↑ Association, Marketing. "Digital Day Out 2021". marketing.org.nz. Retrieved 26 November 2022.
  25. ↑ "2021 TVNZ-NZ Marketing Awards Virtual Show Programme. by ICG Media – Issuu". issuu.com. Retrieved 26 November 2022.
  26. ↑ "Search Engine Optimisation, a practical guide". RNZ. 2 April 2019. Retrieved 26 November 2022.
  27. ↑ "2023 IAB New Zealand Digital Advertising Awards | General 2". 2023 IAB New Zealand Digital Advertising Awards. Retrieved 16 January 2024.
  28. ↑ "Hall of Fame". awards.iab.org.nz. Retrieved 20 July 2026.
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