Reel Grrls

Reel Grrls
Formation2001 (2001)
FounderMalory Graham
TypeNonprofit
PurposeEducation
Location
ServicesFilmmaking and media literacy programs for teenage girls
WebsiteOfficial website

Reel Grrls is a non-profit organization in Seattle, Washington. It is the only year-round filmmaking and media literacy program in the country specifically for teenage girls.[1] According to their website,

"Reel Grrls is a year-round media-training program. Reel Grrls envisions a world in which women and girls have leadership roles in creating media and are represented behind and in front of the camera."[2]

History

Reel Grrls was founded by Malory Graham, a filmmaker who became frustrated with being part of the exploitation of women when she worked in corporate media. She noticed that in the youth media classes she began teaching that the boys were always behind the cameras and the girls in front. Since its first program in 2001, Reel Grrls has grown into a stand-alone non-profit organization with year-round programming for girls ages 13–19. Several programs take place throughout the year, lasting from one day to 9 months, covering skills such as basic camera, professional non-linear editing, advanced cinematography, animation, VJing and soundtrack recording.[2]

The present Executive Director is Ilona Rossman Ho, succeeding Robin Held.[3]

Participants most often create films based on issues in their own lives or ones that they don't see covered by the mainstream media. The program has a strong media literacy component, stressing the need for young women to be able to understand and interpret the media targeting them and to talk back to it in their own voices, ones that are not often heard in the mainstream. The organization is committed to serving a diverse population of girls, and offers scholarships to many of their participants. Past work has included films about living as a homeless youth, racial stereotypes, working past a generational cycle of addiction, teen dating violence and LGBT issues. Films made by Reel Grrls have screened in film festivals all over the world, and many participants have had the chance to travel to the festivals accompanying their work.

Reel Grrls is a part of the growing field of youth media in the United States.[4]

Programs

"At Reel Grrls, girls ages 9–21 learn production skills through hands-on workshops and classes taught by female media professionals and educators. Since 2001, over 1000 students have participated in Reel Grrls programs and Reel Grrls media have been honored in more than 90 film festivals globally. Reel Grrls is a 501c(3) non-profit organization located in Seattle's Central District."[5]

Impacts

The Reel Grrl's program has contributed to developing many future filmmakers. Participants have gained professional-level production experience. The program provides hands-on training in directing, editing and media production. Many students have gone on to pursue further education and careers in media, and some of there films have even gone on to be shown in film festivals. In addition Reel Grrl's also offers a mentorship opportunities and advances production programs that help participants continue building their skills beyond the introductory level. Overall, the program serves as a strong pipeline for young women interested in entering direction and other media-related careers.

Comcast controversy

In 2011, a Twitter post sparked controversy involving an $18,000 grant that Comcast had made for 15 teenage girls to attend programs' summer program. After the FCC approved the Comcast-NBC Universal merger 4-1, the group tweeted "OMG! @FCC Commissioner Baker voted 2 approve Comcast/NBC merger & is now lving FCC for A JOB AT COMCAST?!? http://su.pr/1trT4z #mediajustice" The move by FCC Commissioner Meredith Attwell Baker was widely criticized at the time, though Comcast said it did not begin discussions of employment until after the decision.[6] A vice president of communications at Comcast, Steve Kipp, sent the group a letter that "I hope you can respect that this Tweet has put me in an indefensible position with my bosses. I cannot continue to ask them to approve funding for Reel Grrls, knowing that the digital footprint your organization has created about Comcast is a negative one"[6] and "Given the fact that Comcast has been a major supporter of Reel Grrls for several years now, I am frankly shocked that your organization is slamming us on Twitter. I cannot in good conscience continue to provide you with funding—especially when there are so many other deserving nonprofits in town."[7]

The group responded with a video, and the story gained national media attention. Comcast later apologized, calling Kipp's actions unauthorized and stating funding was not at risk. but the Huffington Post opined, "Comcast and its foundation have donated $1.8 billion to local nonprofits over the past decade. How many times did those groups have to think twice before saying something about their Internet service or cable bills? How many emails have been written like this that didn't get leaked to the press?".[7] By contrast, the executive director of another nonprofit, a Boys and Girls Club of Burlington, Vermont, told the New York Times she had submitted a letter favoring the Comcast merger to the FCC after she was sent a draft by Comcast, which had given her organization $20,000 for new equipment.[8][9]

The group declined Comcast funding and sought alternative funding.[10] By June 7th, they raised over $24,000 from 620 donors.[11]

In light of the events with Comcast last week, we've decided to change the focus of our summer apprenticeship program. Participants will now produce short films exploring media reform and media justice issues in partnership with Free Press and the Center for Media Justice. The program will include a trip to the Allied Media Conference in Detroit for all participants who are able to attend.

References

  1. ↑ Girls Make Media That Matters by Mary Celeste Kearney
  2. 1 2 "Reel Grrls website". Real Grrls. Retrieved 2014-03-01.
  3. ↑ "News". Real Grrls.
  4. ↑ Alex (2026-08-09). "listenup". Retrieved 2026-08-12.
  5. ↑ "About Us". Real Grrls. Retrieved 2014-03-01.
  6. 1 2 Joelle Tessler (2011-05-19). "Comcast Apologizes To Reel Grrls Nonprofit Over Tweet Dust-Up". Huffington Post.
  7. 1 2 Craig Aaron and Malkia A. Cyril (2011-05-20). "OMG Comcast! Pick on Someone Your Own Size". Huffington Post.
  8. ↑ Brian Stelter and Tim Arango (2010-09-26). "Comcast Spends Big in Pressing for Merger". The New York Times.
  9. ↑ Josh Stearns (2011-05-20). "Watch What You Tweet: Comcast and Free Speech". Freepress.net.
  10. ↑ Cecilia Kang (2011-05-20). "Reel Grrls turns down Comcast funds, cites free expression". Washington Post.
  11. ↑ Tom Fucoloro (2011-07-07). "After raising over $24,000, Reel Grrls redesigns summer program with media justice focus". Central District News.
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