Redha Medjellekh

Redha Medjellekh is a choreographer and filmmaker, who has created over 40 films in the form of viral videos, documentaries, short films, and ad campaigns.[1]

His recent entrepreneurial projects, including his company, Red is Dancing, have attracted over 120 million video views and 128 thousand followers in the past year.[2]

Viral video production

Redha founded Red is Dancing in 2015, a creative agency specializing in dance. Based in Paris and New York City Red is Dancing has a varied roster of clients, including: Alvin Ailey American Dance Theater,[3] Red Bull Dance, Credo Beauty, Ibis Hotel, The Voice France, Universal Music, Gaumont and Target. The company has also created collaborations with renowned institutions like the Brooklyn Museum, The Wythe Hotel in Williamsburg, Brooklyn and Redha's artist residency 836M based in San Francisco.[4][5]

In 2016, Redha's video response to the Paris terror attacks "Paris is Kissing", received features and shares across platforms, and around the world. A year later, Redha's video "Am I Paris", featuring renowned dancer Skorpion, received a Vimeo Staff pick of the month.[6][7][8]

Even when working with corporate clients, Redha's videos always strive to have strong storylines and social commentary, uplifted his mission of "Dance no Matter What".[9][10]

References

  1. ↑ La Gorce, Tammy. "How a Dance Video Director Spends His Sundays". The New York Times. Retrieved 30 July 2020.
  2. ↑ "Red is Who". Red is Dancing. Retrieved 30 July 2020.
  3. ↑ "Just Dance: Alvin Ailey dancers on Rue Montorgeuil in Paris". NOWNESS. Retrieved 7 July 2020.
  4. ↑ "Redha Medjellekh". 836M Artist Residency. Retrieved 7 July 2020.
  5. ↑ "The Ailey School Tribute to Judy Chicago's "The Dinner Party" will Move you into the Weekend". Elle. Retrieved 7 July 2020.
  6. ↑ "VIDÉO. De la danse et des baisers dans les rues de Paris pour un projet dirigé par Redha Medjellekh". HuffPost. Retrieved 7 July 2020.
  7. ↑ "De la danse et des baisers dans les rues de Paris pour un projet dirigé par Redha Medjellekh". Yahoo. yahooactualites. Retrieved 7 July 2020.
  8. ↑ "VideoArt". VideoArt.net. Retrieved 7 July 2020.
  9. ↑ "Donald Trump's Most Outrageous Quotes, Performed by Dancers". Newsweek. Retrieved 7 July 2020.
  10. ↑ "Paris is kissing, un vibrant hommage à la capitale plein d'amour et de danse". Konbini.com. Retrieved 7 July 2020.
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