Rains (brand)
Rains is a Danish outerwear brand headquartered in Aarhus, Denmark.[1][2] The brand was founded by Philip Lotko and Daniel Brix in 2012 and its CEO is Steen Borgholm.[3][4][2] Rains integrates conceptual design with functional waterproofing and a minimalist, neo-Scandinavian aesthetic, making unisex streetwear fashion pieces from traditional wet-weather gear.[5]
The company’s main products are raincoats, minimalist trench coats, and technical puffer jackets made from a lightweight polyurethane (PU) fabric.[6] Rains also produces water-resistant commuter gear including rolltop rucksacks, laptop sleeves, travel duffels, rain boots, waterproof hats, and travel accessories.
The brand collaborated with Umbro in 2025.[7]
Its first retail store in Asia opened in Shanghai in HKRI Taikoo Hui in 2026.[8][9]
References
- ↑ Rains Amsterdam is slick and cocooning – a ‘store of the future’ Wallpaper*, Ellie Stathaki, October 19, 2025
- 1 2 Make it Rains: Why football star Virgil van Dijk and the cult Danish brand are a perfect fit Vogue, Isabella Rose Davey, February 13, 2024
- ↑ When It Comes To Wet-Weather Gear, No One Does It Like Rains Refinery29, Jinnie Lee, March 25, 2022
- ↑ Inside the house that Rains built Vogue, ELEKTRA KOTSONI, January 21, 2025
- ↑ Rains Is Redefining Its Identity Beyond Raincoats AnOther, George Pistachio, April 4, 2025
- ↑ Zhang, Tianwei (August 25, 2026). "EXCLUSIVE: Rains Enters Footwear, Building New Growth Pillar With Boot Range". WWD.
- ↑ IT’S GAME ON WITH THIS RAINS AND UMBRO COLLABORATION Combining football culture with minimalist design. Hypebae, Sylvia Shoshan, September 17, 2025
- ↑ Rains Opens First Asia Flagship In Shanghai: The store is located at Shanghai's landmark shopping mall HKRI Taikoo Hui. WWD, Denni Hu, April 13, 2026
- ↑ Helene Sadjadi-Munk, Danish brand Rains opens first flagship in Asia Scandasia, April 17, 2026
