Rafael Tamames Fernández

Rafael Tamames Fernandez
Born
Rafael Tamames Fernandez

(1981-01-01) 1 January 1981
Madrid, Spain
OccupationsEntrepreneur, author, public speaker
Years active2000–present
OrganizationsFindasense; Vivid Vision
Notable work¿Qué robot se ha llevado mi queso? (2018); La inteligencia artificial y tú (2024)

Rafael Tamames Fernandez (born 1981) is a Spanish entrepreneur and author specialising in digital transformation and artificial intelligence. He co-founded the customer experience company Findasense, which was acquired by Majorel in 2022.[1][2][3] In 2025, he launched Vivid Vision, a venture studio that connects multinational corporations with startups and scaleups in Latin America.[4]

Tamames has written two books on automation and artificial intelligence.[5][6][7]

Early life and education

Tamames was born in Madrid in 1981.[8][9][10][11]

In 2000 he launched meparecebien.com, an early Spanish-language online community for young users. The site let visitors share and comment on music, books and video games; the Internet Archive captured a snapshot of it in early 2001.[12][11]

Tamames later completed the Programa de Dirección General (PDG) at IESE Business School, graduating in 2018.[11] He has professional experience in digital transformation, entrepreneurship, marketing, and customer-experience projects for multinational companies.[13] He is also cited in Francisco López's 2022 book Tu yo digital: ¿Quién eres en internet?, a work about digital identity and online presence.[14]

Career

Findasense

In the year 2007 Tamames co-founded Findasense with Tomy Lorsch as a consultancy focused on omnichannel customer experience and digital transformation.[1][3] The company expanded across several countries and worked with large consumer brands in Europe and Latin America. IESE Business School used Findasense as a teaching case study on fast-growing companies in the customer-experience sector.[11]

In 2016 Findasense adopted holacracy as its management system, becoming the first Spanish-speaking multinational to formally introduce that organisational model.[15]

Acquisition by Majorel and B Corp certification

In September 2022, the customer-experience group Majorel acquired Findasense, integrating its consulting and digital-experience operations into Majorel's global business.[2] The transaction included an initial payment and variable amounts over four years, with a total price of up to €30 million.[3]

Findasense received B Corp certification in December 2022.[16]

Vivid Vision

Tamames left his governance roles at Findasense Global SL in mid-2025.[17] Later that year he launched Vivid Vision, a venture studio that links established companies with startups and scaleups, particularly in Latin America.[4][18][7]

By 2024, he had founded six companies and sold four of them, including Findasense.[11]

Public education and advocacy

Tamames writes and speaks publicly on artificial intelligence and digital transformation, appearing regularly in Spanish media and at public events.[19][20][21][22][23][24] In May 2025 he appeared on the public television programme La Aventura del Saber (La 2, RTVE) to explain the potential uses and risks of AI.[25] On 9 January 2025 he delivered a public lecture at Fundación Telefónica in Madrid linked to his book La inteligencia artificial y tú.[7] He has also appeared as a lecturer in the New Media archive of the Universidad Francisco Marroquín.[26]

Publications

  • ¿Qué robot se ha llevado mi queso? Buscando respuestas en el laberinto de la automatización (Which Robot Took My Cheese? Searching for Answers in the Maze of Automation). Barcelona: Alienta–Grupo Planeta, 2018.[5][27][13][28]
  • La inteligencia artificial y tú (Artificial Intelligence and You). Barcelona: Plataforma Editorial, 2024.[7][13]

Other activities

Tamames served on the board of directors of YPO Madrid from 2013 to 2019.[11] He is a member of the board of the Royal Spanish Fencing Federation[29] and served as a mentor at IESE's WeGrow program.[11]

See also

References

  1. 1 2 "IESE selecciona a Findasense como caso de estudio por destacar su modelo de negocio dentro de su sector". Forbes España. 23 June 2022. Retrieved 14 November 2025.
  2. 1 2 "Majorel amplía sus servicios de transformación CX con la adquisición de Findasense". Forbes España. 7 September 2022. Retrieved 14 November 2025.
  3. 1 2 3 Martínez, Jesús (12 March 2026). "Las cifras desconocidas de la venta de Findasense a Majorel: hasta €30M con variables". Ecotechers. Retrieved 23 April 2026.
  4. 1 2 "El fundador de Findasense lanza Vivid Vision, un 'venture studio' para ayudar a empresas y 'scaleups' en la innovación". Cinco Días. 10 July 2025. Retrieved 23 April 2026.
  5. 1 2 "Rafael Tamames: «El desarrollo de la inteligencia artificial pondrá el foco en la productividad»". El Mundo. 1 September 2018. Retrieved 14 November 2025.
  6. ↑ ""La inteligencia artificial es todo lo que es bueno. En las manos correctas mejora la vida de las personas"". La Información. 20 Minutos. 16 February 2025. Retrieved 23 April 2026.
  7. 1 2 3 4 "'La inteligencia artificial y tú' con Rafael Tamames". Espacio Fundación Telefónica. 9 January 2025. Retrieved 14 November 2025.
  8. ↑ "Rafael Tamames". Plataforma Editorial. Retrieved 14 November 2025.
  9. ↑ "Rafael Tamames". Fundación Hay Derecho. Retrieved 14 November 2025.
  10. ↑ "Rafael Tamames". InfoArgentum. Retrieved 23 April 2026.
  11. 1 2 3 4 5 6 7 "From startup to scaleup: Rafa Tamames's journey of entrepreneurship and AI". IESE Entrepreneurship & Innovation Center. 13 December 2024. Retrieved 14 November 2025.
  12. ↑ "meparecebien.com (archived snapshot, 1 Feb 2001)". Wayback Machine. Archived from the original on 1 February 2001. Retrieved 14 November 2025.
  13. 1 2 3 "Rafael Tamames - Biografía y mejores libros". La Vanguardia. Retrieved 23 April 2026.
  14. ↑ López, Francisco (2022). Tu yo digital: ¿Quién eres en internet?. Alpha Editorial. Retrieved 23 April 2026.
  15. ↑ "Findasense, la primera multinacional de habla hispana en implementar la holacracia como sistema de gestión". El Economista. 10 February 2016. Retrieved 14 November 2025.
  16. ↑ "Findasense se convierte en B Corp". Forbes España. 5 December 2022. Retrieved 14 November 2025.
  17. ↑ "BORME núm. 143/2025: Findasense Global SL (ceses/dimisiones)" (PDF). Boletín Oficial del Registro Mercantil. 30 July 2025. Retrieved 14 November 2025.
  18. ↑ "Vivid Vision, el nuevo venture studio que conecta empresas y scaleups". IPMARK. 10 July 2025. Retrieved 14 November 2025.
  19. ↑ Tamames, Rafael (26 March 2024). "Telegram vs. España: un enfrentamiento por la libertad". The Objective. Retrieved 23 May 2026.
  20. ↑ Tamames, Rafael (24 November 2025). "Transparencia sí, pero sin matar la inteligencia artificial". Vozpópuli. Retrieved 23 May 2026.
  21. ↑ Bueno, Carlos; Lorenzo, Antonio (19 February 2025). "Elon Musk se alista a la guerra de la IA" (PDF). Digital & IA. elEconomista.es. pp. 4–10. Retrieved 23 May 2026.
  22. ↑ Bueno, Carlos (19 March 2025). "La Inteligencia Artificial General, un pasito más cerca". elEconomista.es. Retrieved 23 May 2026.
  23. ↑ Tamames, Rafael (21 September 2023). "Por una IA bien utilizada: autorregulación y castigo ejemplar por el caso de las menores extremeñas". El Economista. Retrieved 23 May 2026.
  24. ↑ del Castillo, Carlos (31 January 2025). "La inteligencia artificial tras el volcán DeepSeek: "Ganamos todos menos los que querían un monopolio"". elDiario.es. Retrieved 23 May 2026.
  25. ↑ "Rafael Tamames – La Aventura del Saber: "La inteligencia artificial"". RTVE Play. 12 May 2025. Retrieved 14 November 2025.
  26. ↑ "Rafael Tamames". New Media. Universidad Francisco Marroquín. Retrieved 23 April 2026.
  27. ↑ Costa, Patricia (13 June 2018). "Robótica: el eterno conflicto entre hombre y máquina". RTVE. Retrieved 23 May 2026.
  28. ↑ "Qué robot se ha llevado mi queso? (book page)". Buscalibre. Retrieved 14 November 2025.
  29. ↑ "Junta Directiva". Real Federación Española de Esgrima. 17 June 2018. Retrieved 14 November 2025.
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