RTIC Outdoors
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| Formerly | RTIC Coolers |
|---|---|
| Type | Private |
| Industry | Outdoor recreation equipment Retail |
| Founded | 2015 |
| Founders | Jim Jacobsen John Jacobsen |
| Headquarters | Houston, Texas, U.S. |
Area served | United States |
| Key people | Jim Jacobsen (Co-CEO) John Jacobsen (Co-CEO) |
| Products | Coolers, drinkware, soft coolers, backpacks, outdoor accessories |
| Owners | Wind Point Partners |
| Website | rticoutdoors |
RTIC Outdoors, formerly RTIC Coolers, is an American manufacturer and online retailer of outdoor equipment.[1] It is based in Houston, Texas.[2]
History
RTIC Outdoors was founded in 2015 by twin brothers Jim and John Jacobsen as an online direct-to-consumer retailer of coolers and drinkware.[3][4]
In July 2018, RTIC changed its name from RTIC Coolers to RTIC Outdoors as it expanded beyond coolers and drinkware into other outdoor products, including tents, chairs, backpacks, and grills.[5][6][7] Later that year, RTIC opened its first flagship store spread over 10,000-square-foot in Katy, Texas.[2][8]
In September 2020, RTIC was acquired by Wind Point Partners, a Chicago-based private equity firm.[9] Following the acquisition, Bill Pond joined the company as chief executive officer.[9]
In 2023, RTIC signed a multi-year sponsorship agreement with NASCAR to become its official cooler and drinkware sponsor.[10] In 2024, the company expanded into more than 3,800 Walmart stores in the United States.[11]
Operations
RTIC is headquartered in Katy, Texas, and it operates a flagship store in Houston.[12][7] It has two warehouses in the Houston area as well.[13]
RTIC built its business as a direct-to-consumer retailer and later expanded into physical retail and wholesale distribution. It sells hard-sided and soft-sided coolers, bottles, tumblers, travel mugs, bags, chairs, and related outdoor accessories.[14]
References
- ↑ Davis, Amy (17 November 2016). "Meet the Houston twin brothers who created RTIC". KPRC-TV.
- 1 2 Davis, Amy (16 November 2018). "Houston-based RTIC Outdoors opens flagship store". KPRC-TV.
- ↑ Leinfelder, Andrea (27 December 2016). "Cypress-based Rtic jumps into Texas cooler competition". Houston Chronicle.
- ↑ Rumbaugh, Andrea (January 2, 2017). "Texas cooler companies in cold war". Arkansas Democrat Gazette.
- ↑ Pulsinelli, Olivia (November 15, 2018). "Rebranded Rtic Outdoors to hold grand opening event for new flagship store". Houston Business Journal.
- ↑ Davis, Amy (November 17, 2016). "Tumbler test: Which tumblers stand up to the hype". KPRC.
- 1 2 Leinfelder, Andrea (July 16, 2018). "Rtic Coolers to add retail stores, change name to Rtic Outdoors". Houston Chronicle.
- ↑ Nielsen, James (July 16, 2018). "Rtic to open flagship store in Houston". Houston Chronicle.
- 1 2 Esposito, Frank (11 September 2020). "Wind Point adds outdoor products supplier RTIC".
- ↑ Stern, Adam (April 5, 2023). "NASCAR inks sponsorship with RTIC Outdoors". Sports Business Journal.
- ↑ Parmley, Suzette (April 24, 2024). "RTIC Outdoors expands into Walmart". Retail Dive.
- ↑ Leinfelder, Andrea (July 16, 2018). "Rtic to open flagship store in Houston". Chron.com.
- ↑ "Cypress-based RTIC Coolers expanding business with new Houston stores". ABC13 Houston.
- ↑ "RTIC Outdoors LLC: Company Profile and News". Bloomberg.