Qoves

QOVES
TypePrivate
IndustryBiotechnology
Founded2019 (2019)
FounderShafee Hassan
Leo Olsen Guillot
Headquarters
Delaware
,
United States
Area served
Worldwide
Products
  • Biotechnology
  • analytics
Websitewww.qoves.com

Qoves is an American[1] biotechnology company based in Delaware. Established in 2024 by Shafee Hassan and Leo Olsen Guillot,[2] the company develops facial diagnostic tools using computer vision and artificial intelligence for its users to assess their facial features based on aesthetic research.[3][4] Founded in Sydney, the company operates a YouTube channel with nearly 1 million subscribers,[5] which publishes videos on facial aesthetics including the analysis of various celebrities.[6][7][8][9]

Vogue describes QOVES as a "facial aesthetics consulting" company.[10]

History

Shafee Hassan, an engineer and anthropologist, began researching facial attractiveness with computer vision in 2019.[11] He founded a company that originally began as a photo retouching service, but later pivoted to focus on AI analyses.[5][12]

From 2021 to 2023, Hassan's research into historical trends in facial attractiveness attracted widespread media coverage, including a 2021 profile from the MIT Technology Review.[13][14]

QOVES was incorporated in February 2024, and that year, raised $750,000 in venture funding from Share Ventures.[15]

See also

References

  1. ↑ Stewart-Czerkas, Cherry (4 February 2021). "How far would you go to hack your own beauty?". BBC. Retrieved 27 March 2026.
  2. ↑ Mahdawi, Arwa (6 March 2021). "This AI-powered app will tell you if you're beautiful – and reinforce biases, too". The Guardian. ISSN 0261-3077. Retrieved 27 March 2026.
  3. ↑ Coldwell, Will (2 March 2023). "Meet the men paying to have their jaws broken in the name of 'manliness'". British GQ. Retrieved 27 March 2026.
  4. ↑ Trepany, Charles. "People are paying for facial analysis online. Has our obsession with beauty gone too far?". USA TODAY. Retrieved 27 March 2026.
  5. 1 2 Ryan-Mosley, Tate (5 March 2021). "I asked an AI to tell me how beautiful I am". MIT Technology Review. Retrieved 27 March 2026.
  6. ↑ Gibbens, Isabel (21 March 2026). "Is natural beauty peeling off the mask of 'Instagram face'?". The Conservative Woman. Retrieved 27 March 2026.
  7. ↑ Noronha, Karen (25 June 2025). "What makes BTS V's face so captivating? US studio declares Kim Taehyung's visuals 'scientifically perfect'". Indiatimes. Retrieved 27 March 2026.
  8. ↑ Andreu, Abraham (3 May 2021). "Esta IA analiza tu rostro en busca de imperfecciones: así es Qoves, la consultoría estética que ofrece consejos para mejorar tus rasgos faciales, en base a un algoritmo". Business Insider España (in Spanish). Retrieved 27 March 2026.
  9. ↑ "Laster du opp bildet ditt her, vil en maskin vurdere hvor du trenger plastisk kirurgi mest". www.aftenposten.no (in Norwegian Bokmål). 16 March 2021. Retrieved 27 March 2026.
  10. ↑ Shoaib, Maliha (5 October 2022). "Brands are casting 'diverse' models. But they're still not challenging Eurocentric beauty norms". Vogue. Retrieved 27 March 2026.
  11. ↑ Svarre, Peter (10 March 2021). "Hvor smuk er du? AI har fundet svaret". kforum.dk (in Danish). Retrieved 27 March 2026.
  12. ↑ Gergely, Herpai (11 March 2021). "Az AI dönti el, hogy ön szép-e?". index.hu (in Hungarian). Retrieved 27 March 2026.
  13. ↑ "Ahli Estetika Wajah Sebut Tiap Generasi Wajah Manusia Makin Jelek". gaya hidup (in Indonesian). Retrieved 27 March 2026.
  14. ↑ "Why people are 'becoming less attractive'". NZ Herald. 1 August 2023. Retrieved 27 March 2026.
  15. ↑ "Qoves 2026 Company Profile: Valuation, Funding & Investors | PitchBook". pitchbook.com. Retrieved 27 March 2026.
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