Psychology & Marketing

Psychology & Marketing
November 2020 cover
DisciplineMarketing
Psychology
LanguageEnglish
Edited byGiampaolo Viglia
Publication details
History1984–present
Publisher
FrequencyMonthly
5.507 (2021)
Standard abbreviations
ISO 4Psychol. Mark.
Indexing
ISSN0742-6046 (print)
1520-6793 (web)
LCCN98660757
OCLC no.1056447960
Links

Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984[1] and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.[2]

Impact factor

According to Journal Citation Reports, Psychology & Marketing the journal had a 2021 impact factor of 5.507, ranking it 68th out of 155 journals in the category "Business"[3] and 18th out of 83 in the category "Psychology, Applied".[4] For 2024, it had an SCImago Journal Rank of 3.497 and an H-index of 154.[1]

References

  1. 1 2 "Psychology and Marketing". SCImago Journal & Country Rank. Retrieved April 7, 2026.
  2. ↑ "Psychology & Marketing journal information". ResearchGate. Retrieved April 7, 2026.
  3. ↑ "Journals Ranked by Impact: Business". 2021 Journal Citation Reports. Web of Science (Science ed.). Clarivate Analytics. 2022.
  4. ↑ "Journals Ranked by Impact: Psychology, Applied". 2021 Journal Citation Reports. Web of Science (Science ed.). Clarivate Analytics. 2022.