Pho (restaurant)

Pho, Black Lion Street, Brighton in 2023

Pho is a British restaurant chain specialising in Vietnamese cuisine.

It was founded in 2005 by Stephen and Juliette Wall.[1]

It will open its 50th branch in 2025.[2]

Pho Holdings Ltd (the restaurant's parent company) have come under fire[3] for threatening legal action against small, Vietnamese-owned businesses after trademarking the word "Pho". In late 2024, the trademark was surrendered following heavy social media backlash.[4]

References

  1. ↑ "Pho – TriSpan". Retrieved 16 September 2025.
  2. ↑ "Pho posts strong like-for-like results as it closes in on 50 sites". restaurantonline.co.uk. 15 September 2025. Retrieved 16 September 2025.
  3. ↑ Yeo, Amanda. "Restaurant chain which trademarked 'pho' responds to TikTok backlash". Mashable. Retrieved 17 October 2024.
  4. ↑ Paiano, Mauro. "Pho no! Restaurant chain rescinds trademark following social media backlash". The Trademark Lawyer. The Trademark Lawyer Magazine. Retrieved 5 December 2024.
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