Perniclas Bedow
Perniclas Bedow (born September 17, 1976) is a Swedish graphic designer and the founder of the Stockholm-based design studio Bedow. His work has been featured in international design publications and recognized by organizations including D&AD and Cannes Lions.[1]
Career
In 2005, he founded Bedow, his eponymous design studio based in Stockholm, which focuses on conceptual branding,[2] packaging,[3] and editorial design.[4] His work has been recognised for its simple, thoughtful, practical design that’s easy to engage with and comfortable to have around.[5]
One of Bedow's noted projects includes the packaging concept 'A Lovely Atmosphere', for which he received the Excellent Swedish Design award in 2025.[6]
Between 2017 and 2018, Bedow hosted the podcast Grafisk Design, where he interviewed 15 prominent designers in the Swedish design community. The podcast explored various aspects of the design industry, including studio culture, branding, and creative processes.[7]
In 2025, Bedow designed a set of five commemorative postage stamps for Sweden's national postal service PostNord, to celebrate the 100th anniversary of the Svenska Dagbladet Gold Medal.[8] The stamps feature the five athletes who have won the award twice: Björn Borg, Ingemar Stenmark, Anja Pärson, Sarah Sjöström, and Armand Duplantis.[9]
In December 2025, Bedow designed a new club identity for football club Enskede IK. The design received criticism from supporters and was covered in Swedish media including Expressen.[10]
Lectures and Talks
Bedow has spoken at numerous design conferences and institutions around the world, including European Design Awards,[11] The Nordic House,[12] Stockholm University[13] and UnderConsideration's First Round.[14]
Awards and Recognition
Bedow has received numerous international design awards, including Cannes Lions,[15] D&AD[16] and the Type Directors Club.[17]
References
- ↑ Blake, Vicky (2022-07-14). "Slanted in Stockholm: Bedow - Slanted Magazine #39". slanted. Retrieved 2025-12-19.
- ↑ Price, Alicia. "Bedow står bakom designen för Spotifygrundarens hälsobolag: "Viktigt att hitta en balans mellan människa och maskin"". www.resume.se (in Swedish). ISSN 0036-1887. Retrieved 2025-03-13.
- ↑ Vit, Armin (2024-08-26). "A Game Four can Plate". UnderConsideration. Retrieved 2025-03-13.
- ↑ Richard, Baird (2018-03-13). "Who Protects Me From Violence? by Bedow". BP&O.
- ↑ "Graphic Design: Bedow create an identity that can be used as a board game". www.itsnicethat.com. Retrieved 2025-05-09.
- ↑ Nilsson, Madeleine. "Designbyrå prisad av prins Carl Philip". www.resume.se (in Swedish). Retrieved 2025-12-19.
- ↑ Buch, Camilla (2017-06-05). "Bedow startar podcast om grafisk design". Cap&Design (in Swedish). Retrieved 2025-12-19.
- ↑ Woodward, Adam (2025-09-08). "Sweden's sporting icons get typographic postage stamp tribute". Creative Review. Retrieved 2025-12-19.
- ↑ Lindblad, Anders (2025-08-28). "100-årsjubileum firas med nya frimärken". Svenska Dagbladet (in Swedish). ISSN 1101-2412. Retrieved 2025-09-12.
- ↑ "Nya klubbmärket får profilerna att gå i taket: "Inte ens 0 av 10"". www.expressen.se (in Swedish). 2025-12-10. Retrieved 2025-12-19.
- ↑ Rakic, Marko (2017-04-26). "Bedow". European Design Awards. Retrieved 2025-03-13.
- ↑ Einarsdóttir, Kolbrún (2016-01-12). "Playful is The New Serious – TALK | The Nordic House". Retrieved 2025-03-13.
- ↑ "Stockholms universitet – "Grafiska Institutet 80 år!"". Grafiska Institutet 80 år (in Swedish).
- ↑ LLC, UnderConsideration. "First Round / Amsterdam 2022". Retrieved 2025-03-13.
- ↑ "Bedow prisas med brons". www.resume.se (in Swedish). Retrieved 2025-12-19.
- ↑ "Bedow | D&AD". www.dandad.org. Retrieved 2025-03-13.
- ↑ "Wine with Character". Type Directors Club. Retrieved 2025-03-13.