Passenger (company)

Passenger logo
Passenger logo

Passenger is a British outdoor clothing brand. Based in the New Forest, UK, it was founded by Richard and Alexa Sutcliffe in 2012.[1]. Passenger's initial product range, developed in 2013, consisted of beanie hats and t-shirts[1] The company began its international expansion in 2023, starting with the US and Germany[2]. That year, the Sutcliffes sold minority stakes for £15 million to the investment firm Growth Partner, backed by HomeServe founder Richard Harpin,[3] and the former Gymshark chief executive Steve Hewitt, who is currently Passenger’s chairman.[4] Also that year, the retailer was named ninth out of The Sunday Times 100’s annual ranking of Britain’s fastest-growing private companies with revenues of less than £250 million[5][6]. In 2025, Passenger paused its US expansion due to tariff announcements affecting UK businesses[7][8] Passenger has been featured on The Sunday Times 100 list of fastest-growing private British companies[9][10][11] and in 2024 was named the second-fastest growing fashion retail business in Britain[12]. Passenger is rated "Good" in the Good On You ethical brand directory.[13]

References

  1. 1 2 Eccles, Louise (2023-11-05). "The childhood sweethearts who built a multimillion-pound empire". www.thetimes.com. Retrieved 2026-04-02.
  2. ↑ Brightpearl (2022-10-24). "Outdoor clothing brand Passenger is gearing up for global expansion as it named one of the UK's fastest growing online companies". InternetRetailing. Retrieved 2026-04-02.
  3. ↑ Tyler, Richard (2023-05-24). "Ex-Homeserve boss gets on board with Passenger". www.thetimes.com. Retrieved 2026-04-02.
  4. ↑ Media, Insider (2025-03-25). "Turnover soars at outdoor clothing brand gearing up for international expansion - Insider Media". Insider Media Ltd. Retrieved 2026-04-02.
  5. ↑ Douglass, Rachel (2023-07-03). "Castore and Passenger among fastest growing private companies in 2023". FashionUnited. Retrieved 2026-04-02.
  6. ↑ Weston, Sabina (2023-06-30). "UK's fastest-growing private fashion firms revealed". Drapers. Retrieved 2026-04-02.
  7. ↑ Ross, Katie (2025-04-15). "Passenger pauses US expansion amid tariffs". Drapers. Retrieved 2026-04-02.
  8. ↑ Singsit, Jangoulun (2025-04-17). "Passenger pauses US push, shifts focus to EU amid rising tariffs". Just Style. Retrieved 2026-04-02.
  9. ↑ Times, The Sunday (2025-06-27). "Passenger". www.thetimes.com. Retrieved 2026-04-02.
  10. ↑ Atkinson, Cameron (2023-06-30). "The Sunday Times reveals Britain's 100 fastest-growing private companies". News UK. Retrieved 2026-04-02.
  11. ↑ Weston, Sabina (2024-07-01). "UK athleisure brands make Sunday Times 100 list". Drapers. Retrieved 2026-04-02.
  12. ↑ Sandlin, Heather (2022-10-27). "Passenger named one of the UK's fastest growing online companies | Retail Sector". Retrieved 2026-04-02.
  13. ↑ "Passenger - Sustainability Rating - Good On You". directory.goodonyou.eco. Retrieved 2026-07-10.
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