Palmerbet

Palmerbet
TypePrivate
IndustryGambling
FoundedAugust 2013 (August 2013)
FounderAndrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer
Headquarters
Sydney
,
Australia
Area served
Australia
Key people
Andrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer (Founding Directors)
ProductsBetting odds, promotions, tips and insights, betting products
OwnerAndrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer
Number of employees
100+
Websitepalmerbet.com

Palmerbet is an Australian online gambling company founded in August 2013 by Andrew, Grant, Matthew, and Adrian Palmer in Sydney, Australia.

Palmerbet has all Australian horse racing, sports and entertainment markets, including Melbourne Cup, Queen Elizabeth Stakes, Australian Football League, National Rugby League, along with all major international events such as English Premier League, National Basketball Association, etc.

History

In 2013, Andrew, Grant, Matthew, and Adrian Palmer established Palmer Bookmaking Pty Ltd, which was later rebranded as Palmerbet.[1][2][3] In 2016, Palmerbet received the EGR Rising Star award.[4] In 2020, Palmerbet secured a three year sponsorship deals with the NRL teams Newcastle Knights[5][6] and Canberra Raiders.[7][8][9] In 2024, the Newcastle Knights partnership was renewed for an additional five years.

In 2021, Palmerbet extended its sponsorship activities by supporting biggest Australian boxing events.[10] In 2022 and 2023, Palmerbet ventured into sponsoring the PDC darts, their first Australian tour since the pandemic.[11][12][13]

On 12 July 2024, Palmerbet and the Canberra Raiders presented a $16,545 donation to the Canberra Hospital Foundation, supporting the Centenary Hospital for Women and Children.[14] The funds were raised by auctioning signed Raiders jerseys from a match in Christchurch, where Palmerbet had donated their jersey branding rights to the Foundation.[15]

Sponsorships

In November 2021, Palmerbet became the Official Wagering Partner of the Newcastle Knights, signing a three-year deal that included jersey branding and community engagement initiatives.[16] In 2024, the partnership was renewed for an additional five years.

In August 2022, Palmerbet became the title sponsor for the Australian leg of the PDC World Series of Darts, covering the Queensland and New South Wales Darts Masters events. This partnership continued into 2023, with Palmerbet again sponsoring the New South Wales Darts Masters held in Wollongong.[17]

In 2023, Palmerbet replaced its logo on the Canberra Raiders' jerseys with the Canberra Hospital Foundation's branding for a match in New Zealand, due to local advertising restrictions on gambling.[18][19]

In September 2024, Palmerbet launched a Punters Club for the $5 million Golden Slipper Stakes, allowing groups to join together and place shared bets.[20][21]

Activities

Palmerbet primarily operates as an online gambling platform, providing betting odds, promotions, insights, and other betting products in Australia. The company's headquarters are located on Canterbury Park Racecourse in Sydney. Palmerbet operates within the regulations set by Australian regulatory authorities at the federal and state levels.[22][23]

References

  1. ↑ "Palmerbet promises to take bets from winning punters". Australian Financial Review. 30 March 2014. Retrieved 27 May 2024.
  2. ↑ "Third generation bookies still prefer track to online action". dailytelegraph.com.au. 9 July 2015. Retrieved 27 May 2024.
  3. ↑ Roocroft, Andy (27 February 2017). "Family values: EGR Intel speaks to Palmerbet - EGR Intel". Retrieved 27 May 2024.
  4. ↑ Starkey, Gerard (17 February 2016). "Sportsbet retains Operator of the Year crown at EGR Australia Awards - EGR Intel". Retrieved 27 May 2024.
  5. ↑ Belot, Henry (14 April 2023). "Calls for gambling ad bans on Australian match-day jerseys after action from world's biggest football clubs". The Guardian. ISSN 0261-3077. Retrieved 27 May 2024.
  6. ↑ Belot, Henry (17 April 2023). "Australia's gambling industry split over betting-ad ban on match-day jerseys". The Guardian. ISSN 0261-3077. Retrieved 27 May 2024.
  7. ↑ "Raiders and Palmerbet together in 2022 and beyond". Canberra Raiders. 30 November 2021. Retrieved 27 May 2024.
  8. ↑ "PalmerBet to support Canberra Hospital Foundation again in 2024". Canberra Raiders. 20 March 2024. Retrieved 27 May 2024.
  9. ↑ Nicolussi, Christian (30 October 2023). "NRL clubs brace for multimillion-dollar hit from new gambling ad bans". The Sydney Morning Herald. Retrieved 27 May 2024.
  10. ↑ "'Our worst result, tenfold': Tszyu stablemate out to ruin bookies – and a bush footy game". Fox Sports. 16 June 2023. Retrieved 27 May 2024.
  11. ↑ Lynch, Matt (12 August 2021). "PalmerBet to sponsor PDC's 2022 World Series events in Australia". Matchroom. Retrieved 27 May 2024.
  12. ↑ "PDC announces PalmerBet as titles sponsors for World Series events in Australia - Online Darts". 13 August 2021. Retrieved 27 May 2024.
  13. ↑ "Peter Wright to miss World Series trips to Australia and New Zealand for medical reasons". www.sportinglife.com. Retrieved 27 May 2024.
  14. ↑ "PalmerBet to support Canberra Hospital Foundation again in 2024". Canberra Raiders. 20 March 2024. Retrieved 24 June 2025.
  15. ↑ "Palmerbet donate more than $16,000 to Canberra Hospital Foundation". Canberra Raiders. 12 July 2024. Retrieved 24 June 2025.
  16. ↑ "Knights and PalmerBet – A Winning Combo". Newcastle Knights. 3 November 2021. Retrieved 24 June 2025.
  17. ↑ "PalmerBet to sponsor PDC's 2022 World Series events in Australia". PDC. 12 August 2021. Archived from the original on 12 August 2021. Retrieved 24 June 2025.
  18. ↑ "Palmerbet give up jersey branding position for sick kids (Canberra Hospital Foundation)". Canberra Raiders. 18 July 2023. Retrieved 24 June 2025.
  19. ↑ "PalmerBet backs the John Hunter Children's Hospital again". Newcastle Knights. 13 September 2023. Retrieved 24 June 2025.
  20. ↑ "Create a PB Punters Club With Your Mates at Palmerbet | Before You Bet". www.beforeyoubet.com.au. Retrieved 24 June 2025.
  21. ↑ "Palmerbet Punters Club to share in Golden Slipper 2025 spoils". Just Horse Racing. Retrieved 24 June 2025.
  22. ↑ "PalmerBet Australia Review 2023 (App, Promos, Pros & Cons)". Punters.com.au. Retrieved 27 May 2024.
  23. ↑ "Palmerbet". The Roar. Retrieved 27 May 2024.
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