Pa'l Norte

Pa'l Norte
Pa'l Norte 2015 Poderoso y Ascendente
Pa'l Norte 2015 Stage "Poderoso y Ascendente"
GenreRock, pop, indie, hip hop, electronic dance music
DatesEarly April
LocationFundidora Park
Years active2012–present
Attendance170,000 (2017)
Organized byApodaca Group (also founder)
Websitewww.palnorte.com.mx

Pa'l Norte, known for sponsorship reasons as Tecate Pa'l Norte, is a music, art, and norteño traditional festival held every year since 2012, in Monterrey, Nuevo León. The event features some of the best of Latin America's most prominent talents. Pa'l Norte is considered to be one of the most popular music festivals within Latin America, and is one of the top-three most lucrative in México.[1] As of 2022, the weekend brings the highest economic impact in the state of Nuevo León, making it a business hit for the state's tourism industry (including hotels, restaurants, nightlife, local tourism and transportation).

The event is organized by Apodaca Music Group, a group of highly regarded musicians, managers and festival-operators, overseeing other events such as Live Out Monterrey, Rock 'n Picnic, Fusión Ska, Friday Social Scene, Tough Mudder (México), and more.[2]

Pa'l Norte's stages have showcased many well-known artists, bands and DJs of Latino and international origin, in addition to showcasing emerging talents. Some of the most notable performers at the festival have included Wisin & Yandel, Karol G, J Balvin, Farruko, Sebastian Yatra, Guaynaa, Muse, Arctic Monkeys, Kings of Leon, 311, Garbage, Franz Ferdinand, Maroon 5, Foo Fighters, Tame Impala, Bizarrap, Snow Patrol, Good Charlotte, M.I.A., Nicky Jam, Queens of the Stone Age, Sech, Snoop Dogg, 50 Cent, Robin Schulz, The Killers, Jason Derulo, Two Door Cinema Club, José Madero, Enrique Bunbury, Los Fabulosos Cadillacs, Caifanes, Foster the People, Mon Laferte, Café Tacuba, Los Auténticos Decadentes, Zoé, Kinky, Plastilina Mosh, Calle 13, Los Amigos Invisibles, Julieta Venegas, Los Claxons, Panda, Piso 21, Mau y Ricky, La Ley, Tigres del Norte, Intocable, Jumbo, Juanes, Billie Eilish, The Offspring, Blink-182, Modest Mouse, Steve Aoki, Maná, Carlos Santana and many more.[3]

Pa'l Norte is symbolized by its iconic lion emblem (which changes its design each year), its color and style matching with the festival's slogan "Siempre Ascendente" ("always rising"). This catchphrase was taken from the state of Nuevo León's heraldry, and is a philosophy the festival holds firm in improving on, year after year.[4]

Fundidora Park, located in grounds that used to be owned by Fundidora de Fierro y Acero de Monterrey, in coordinates 25°40′41"N 100°17′00"O. It has access through Madero avenue and Fundidora, and is connected to the Macroplaza through Santa Lucía riverwalk lateral to two metro stations: Parque Fundidora and Y Griega. Another music festival that is hosted in this location is the Machaca Fest in the summer season.

History

During much of 2012, Monterrey was brought to a stop due to major security issues around the city, and a festival with this kind of frequency and repercussions was non-existent.[5] Based on the previous statements, Apodaca Music Group creates Pa'l Norte, inspired by pride and traditions of Northern Mexico held within an event that offers a unique experience for two successive days of live music with spectacular stages and diverse activities, such as: food trucks, Mercadito Pa'l Norte (marketplace), kermesse, official merchandise store, live bar (regional music) and more.[6]

Starting with the 2013 edition, it incorporates Pa'l Mercado, a small marketplace that powers local products and entrepreneurs. This year also sees the creation of the "Surprise stage", where surprise artists make an appearance. This stage was opened up by La Ley.[7]

2015 broke a record in economical outburst and hotel rooming of any month of April in the history of Monterrey, stated by the Secretariat of Tourism, leaving an economical impact of over 125 million pesos in Monterrey, Nuevo León.[8]

Festival summary by year

Edition Year Dates Headliners Gross
revenues		 Attendance or sales Avg. daily
attendance/sales
1st 2012 November 24 N/a 37,000 (sales)
2nd 2013[9][10] November 9 N/a 52,000 (sales)
3rd 2014[11] October 31–November 1 N/a 104,000 (sales)
4th 2015 April 24–25 N/a 114,000 (sales)
5th 2016[12] April 15–16 N/a 134,000 (sales)
6th 2017 March 31–April 1 N/a 170,000 (sales)
7th 2018 April 20–21 N/a 210,000 (sales)
8th 2019 March 22–23 N/a 210,000 (sales)
— 2020 Cancelled due to the COVID-19 pandemic.
9th 2021 November 12–13 N/a 64,000 (sales)
10th 2022 April 1–2 N/a 160,000 (sales)
11th 2023 March 31–April 2 N/a 240,000 (sales)
12th 2024 March 29–31
N/a 300,000 (sales)
13th 2025[13] April 4–6 N/a 300,000 (sales)
14th 2026 March 27–29 N/a 300,000 (sales)

Attendance and event success

Within the last four years the event has been made, and the historical attendance of 114,000 people, Pa'l Norte 2016 is expected to reach 120,000 attendees and become the most successful festival in Mexico and Hispanic America.

Tourism

Patricio González Aguirre, head of Corporate Tourism Development commented that Pa'l Norte 2012 "increased hotel occupation 11%, and exclusively in the Valle neighbourhood registered a 73% occupation, against the usual 58%".

In 2015, the festival broke the record for any April in the city's history in an economic growth of over 125 million pesos, note given by the Tourism Secretariat.

See also

References

  1. ↑ "Festival Pa'l Norte recibirá a 120 mil personas". Informador. April 22, 2015. Retrieved March 29, 2016.
  2. ↑ "Música internacional cierra Festival Pa'l Norte". El Universal. April 26, 2015. Retrieved March 29, 2016.
  3. ↑ "Music Festival Posters For Pal Norte". Pa'l Norte Official Site. Retrieved April 6, 2023.
  4. ↑ "Pa'l Norte celebra el Rock latino y la música norteña". La Prensa Gráfica. December 17, 2015. Retrieved March 29, 2016.
  5. ↑ "San Pedro se pondrá "sus moños" para eventos en el Diego Rivera". Sexenio. November 26, 2012. Retrieved March 28, 2016.
  6. ↑ "Pa´l Norte Music Fest 2013". Marvin. November 6, 2013. Archived from the original on March 7, 2016. Retrieved March 29, 2016.
  7. ↑ Pardo, Alicia (October 18, 2013). "Pal Norte 2013: Confirman Parque Fundidora como nueva sede". Terra. Archived from the original on October 21, 2013. Retrieved March 29, 2016.
  8. ↑ "Pa'l Norte congrega a más de 114 mil fanáticos en Monterrey". el Financiero. April 26, 2015. Retrieved March 29, 2016.
  9. ↑ Pardo, Alicia (October 18, 2013). "Pal Norte 2013: Confirman Parque Fundidora como nueva sede". Terra. Archived from the original on October 21, 2013. Retrieved March 29, 2016.
  10. ↑ Reyes, Carlos (November 11, 2013). "Invade Fundidora con Pa'l Norte Music Fest 2013". Vanguardia. Retrieved March 29, 2016.{{cite web}}: CS1 maint: deprecated archival service (link)
  11. ↑ "Lo podrás seguir en vivo a través de Indio TV". Chilango. October 30, 2014. Retrieved March 29, 2016.
  12. ↑ "Anuncian cartel oficial de Pa'l Norte 2016". el Siglo de Torreón. December 17, 2015. Retrieved March 29, 2016.
  13. ↑ "Olivia Rodrigo, Green Day, and Charli XCX to Headline Mexico's Tecate Pa'l Norte 2025". FLOOD. Retrieved October 30, 2024.
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