Rabanne (fashion house)

Rabanne
IndustryFashion
FounderPaco Rabanne
Headquarters
Paris
,
France
Number of locations
4 (2026)
Key people
ParentPuig
Websiterabanne.com

Rabanne (formerly Paco Rabanne) is a French luxury fashion house founded in 1966 by Paco Rabanne. The house is well-known for its influence to "Space Age style", notably the use of non-traditional materials, such as small-metal plates. Rabanne produces a range of products including ready-to-wear, accessories, footwear, beauty, and fragrance, from 1966 to 1999 the house also produced couture.[1]

Since 1987, Rabanne has been under the control of Puig.[2] Puig has produced fragrances under the name since 1968.[3] Olivier Rousteing was appointed creative director of the house in 2026, his first collection will be presented in March 2027.[4]

History

In 1968, a fragrance line was launched under a licensing agreement with Puig.[3] Puig would acquire the company in 1986.[2] In 1999, the couture line was discontinued.[5]

In 2023, the house rebranded from Paco Rabanne to Rabanne. A makeup line launched the same year stocked exclusively in Selfridges, Sephora and Ulta.[6] A collaboration with H&M was released by years end.[6]

Giselle Norman at Paco Rabanne F/W 2020/2021

In July 2026, Olivier Rousteing was appointed creative director of Rabanne, succeeding Julien Dossena, who had led the fashion house for 13 years.[7]

Boutiques

In 2016, a boutique of 60 m2 (650 sq ft) in size opened at 12 Rue Cambon in Paris.[8][9] In 2020, a boutique opened at 54 Rue du Faubourg Saint-Honoré, it would close by 2022.[10] In January 2022 a 1,650 sq ft (153 m2) size flagship was opened at 39 Avenue Montaigne, the space was previously a Nina Ricci boutique.[11][12]

Creative directors

Couture, from 1966 to 1999

Ready-to-wear

Womenswear, since 1990

Menswear, from 2019

  • Julien Dossena, 2019[16]

Perfumes

In 1968 Paco Rabanne and Puig began working together and in 1969 the first Paco Rabanne fragrance "Calandre" was launched.[17][18]

1 Million was launched in 2008 and it was the last scent that Paco Rabanne helped developed.[19] Since the launch, it has been Rabanne's most popular mens fragrance and one of the most popular worldwide.[20] In 2022 WWD rated the fragrance as one of the 100 greatest fragrances.[21] Since 1 Million launched other editions have versions of the fragrance have been released including "1 Million Intense" (2013), "1 Million Cologne" (2015), 1 Million Privé (2016),[22] 1 Million Lucky (2018),[23] 1 Million Parfum (2020),[24] 1 Million Elixir (2022),[20] 1 Million Royal (2023),[25] 1 Million Golden Oud (2023).[26], "Million Gold" (2024), "Million Gold Elixir" (2025), and "1 Million Night Elixir" (2026), A feminine version of the fragrance was launched in 2010 called "Lady Million".[27][28] In 2014 Lady Million Eau My Gold! was launched followed by Lady Million Merry Millions! in 2015.[29][30] Others include Lady Million Privé (2016),[22] Lady Million Lucky (2018), Lady Million Empire (2019),[31] Lady Million Fabulous (2021),[32] Lady Million Royal (2023).[25] Along with this 1 Million and Lady Million fragrances have been launched in collaboration with Monopoly and Pac-Man.[33][34]

Launched include Olympéa which was launched in 2015 and has since had variations Olympéa Aqua (2016),[35] Olympéa Legend (2019),[36] Olympéa Blossom (2021),[32] Olympéa Solar (2022)[37] and Olympéa Flora in 2023.[38] Fame was launched in 2022 with an ad campigan featuring actress Elle Fanning and in 2023 Fame Blooming Pink was launched.[39][40] "Phantom" was launched in 2021.[32] Invictus was launched in 2013 and followed by Invictus Legend (2019),[36] Invictus Victory (2021), Invictus Platinum (2022) and Invictus Victory Elixir (2023). Other fragrances include Paco Rabanne Pour Homme (1973), XS (1994), Ultraviolet (1999), Black XS (2005), Pure XS (2017) and more.

References

  1. ↑ Pasquinelli, Agnese (15 February 2023). "Paco Rabanne Farewell To The Designer Who Lived In The Future". Maze35. Retrieved 14 July 2026.
  2. 1 2 "Pace-setting designer Paco Rabanne dies at 88". El País. 3 February 2023. Retrieved 26 August 2024.
  3. 1 2 "The History of Puig: A Legacy in Beauty and Fashion". Puig. Retrieved 14 July 2026.
  4. ↑ Guilbault, Laure (14 July 2026). "Rabanne Names Olivier Rousteing Creative Director". Vogue. Retrieved 14 July 2026.
  5. 1 2 W. W. D. Staff (2000-02-09). "PACO RABANNE WILL DESIGN RTW FOR HOUSE". WWD. Retrieved 2023-09-30.
  6. 1 2 Weil, Miles Socha, Jennifer; Socha, Miles; Weil, Jennifer (2023-06-28). "EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques". Women's Wear Daily. Retrieved 2023-09-29.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. ↑ Guilbault, Laure; Leitch, Luke (14 July 2026). "Rabanne Names Olivier Rousteing Creative Director". Vogue. Retrieved 24 August 2026.
  8. ↑ WW, FashionNetwork com. "Paco Rabanne to be neighbours with Chanel on Paris' Rue Cambon". FashionNetwork.com. Retrieved 2023-09-29.
  9. ↑ Thawley, Daniel (2016-02-25). "Belgian firm OFFICE Kersten Geers David Van Severen designs Paco Rabanne's new Paris boutique". wallpaper.com. Retrieved 2023-09-29.
  10. ↑ "Paco Rabanne's New Paris Store Is A Retro-Futurist Paradise Begging For Instagram". British Vogue. 2020-03-02. Retrieved 2023-09-29.
  11. ↑ "Paco Rabanne open flagship store in Paris at Avenue Montaigne". Retrieved 2023-09-29.
  12. ↑ Diderich, Joelle (2021-11-30). "EXCLUSIVE: Paco Rabanne Signals Big Ambitions With Avenue Montaigne Flagship". WWD. Retrieved 2023-09-29.
  13. ↑ Wilson, Eric (2004-12-15). "Robinson Unleashed at Paco Rabanne". WWD. Retrieved 2023-09-29.
  14. ↑ "Rabanne Spring 2014 Ready-to-Wear Collection". Vogue. 2013-09-26. Retrieved 2023-10-01.
  15. ↑ Miles Socha (24 June 2026), Rabanne and Julien Dossena Are Parting Ways Women's Wear Daily.
  16. ↑ "Paco Rabanne to Debut Menswear in Paris". The Business of Fashion. 2019-09-26. Retrieved 2026-07-14.
  17. ↑ "About Puig - Milestones". Puig. Retrieved 2023-09-29.
  18. ↑ Moss, Jack (2023-02-03). "In memoriam: Paco Rabanne (1934 – 2023)". wallpaper.com. Retrieved 2023-10-01.
  19. ↑ Horwell, Veronica (2023-02-05). "Paco Rabanne obituary". The Guardian. ISSN 0261-3077. Retrieved 2023-10-01.
  20. 1 2 Sandran, Aravin (18 March 2022). "The Perfumers Behind Paco Rabanne's 1 Million Elixir Break Down Its Allure". GQ Middle East.
  21. ↑ Fine, Jenny B.; Manso, James (2022-02-28). "The 100 Greatest Fragrances of All Time". WWD. Retrieved 2023-10-01.
  22. 1 2 Turner, Charlotte (2016-08-05). "Puig extends Million scent range with Privé". www.trbusiness.com. Retrieved 2023-10-01.
  23. ↑ "What Are the Best Colognes for Men? Inside My Dizzying Quest to Find Them". Vogue. 2021-03-19. Retrieved 2023-10-01.
  24. ↑ "Paco Rabanne Just Added A New Fragrance To The Beloved 1 Million Range". The Zoe Report. 2020-03-12. Retrieved 2023-10-01.
  25. 1 2 Letonja, Timotej (2023-06-15). "A ROYAL REINVENTION: PACO RABANNE'S 1 MILLION ROYAL PARFUM AND LADY MILLION ROYAL". Numéro Netherlands. Retrieved 2023-10-01.
  26. ↑ Evidor, Efraim (11 September 2023). "Rabanne Is Setting The New Gold Standard With Their Latest Fragrance Launch".
  27. ↑ "Paco Rabanne launches female flanker to 1 Million bestseller". The Independent. 2010-05-27. Retrieved 2023-10-01.
  28. ↑ Weil, Jennifer (2010-07-23). "Lady Million Set for Fall Launch". WWD. Retrieved 2023-10-01.
  29. ↑ "Lady Million Merry Millions Rabanne perfume - a fragrance for women 2015".
  30. ↑ Weil, Jennifer (2014-06-12). "Paco Rabanne to Launch Lady Million Eau My Gold". WWD. Retrieved 2023-10-01.
  31. ↑ "Paco Rabanne". Val Morgan New Zealand. Retrieved 2023-10-01.
  32. 1 2 3 "28 of the best new fragrance launches in 2021 | Cosmopolitan Middle East". December 15, 2021.
  33. ↑ Lackie, Dave (2017-08-30). "One Million Monopoly • Dave Lackie". Dave Lackie. Retrieved 2023-10-01.
  34. ↑ "Paco Rabanne Million X Pac-Man New Edition Launch Party". Ten Days In Paris Paris City Guide – Events Calendar – Bar – Clubs – Restaurants – etc. Retrieved 2023-10-01.
  35. ↑ Tran, David (2016-01-27). "Puig unveils Invictus and Olympéa Aqua fragrances". DFNI. Retrieved 2023-10-01.
  36. 1 2 "The New Paco Rabanne Fragrances Will Have You Smelling like a Greek God". L'Officiel USA. Retrieved 2023-10-01.
  37. ↑ "Paco Rabanne introduces Olympéa Solar | Giltrap Group". www.giltrap.com. Retrieved 2023-10-01.
  38. ↑ "Paco Rabanne drops new fragrance in time for Mother's Day". Marie Claire. 2023-04-21. Retrieved 2023-10-01.
  39. ↑ "Elle Fanning Says Her 'The Great' Character Would Smell Like Vodka". Harper's BAZAAR. 2023-02-14. Retrieved 2023-10-01.
  40. ↑ Knowles, Lauren (2023-05-05). "Radford Beauty Undergoes a Rebrand + More Beauty News". FASHION Magazine. Retrieved 2023-10-01.
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