Pablo Foncillas Díaz-Plaja

Pablo Foncillas Díaz-Plaja
Born (1973-08-23) August 23, 1973
Barcelona, Spain
EducationUniversity of Barcelona (LLB)
IESE Business School (MBA)
University of Navarra (PhD)
Harvard Business School (executive education)
INSEAD (executive education)
OccupationsBusiness school lecturer, author, speaker
Known forMarketing, sales, digital transformation
Board member of
YouPlanet; Globalpraxis; Fundación Exit
RelativesGuillermo Díaz-Plaja (grandson)

Pablo Foncillas Díaz-Plaja (born 23 August 1973, Barcelona) is a Spanish business school lecturer and author.[1] He has taught in IESE Business School and at other business schools in Europe and Latin America.[2][3][4][5]

Early life and education

Foncillas was born in Barcelona on 23 August 1973.[6] He is the grandson of the Catalan writer and Royal Spanish Academy member Guillermo Díaz-Plaja.[7] He attended the Swiss School of Barcelona.[8]

He holds a law degree from the University of Barcelona and an MBA from IESE Business School. He later completed a PhD in digital transformation at the University of Navarra.[9][10] He has also undertaken executive education at Harvard Business School and INSEAD.

Career

Since the 1990s, Foncillas combined roles in industry with academic and consulting work, holding positions at companies including Port Aventura, Naturgy, Aramark, Spanair and WPP plc.[11][12]

He was a faculty member at IESE Business School for about a decade.[1] He has taught students and participants from institutions including New York University Stern School of Business, ESADE, IE Business School, San Telmo Business School, Universidad del Pacífico (Peru), UCD Michael Smurfit Graduate Business School and INSEAD–CEDEP.[13][14][8][15] His work focuses on digital transformation and its impact on business models.[16][17][18][19][20]

Foncillas writes regularly for La Vanguardia and Clarín, and contributes to Harvard Deusto Business Review.[21][22] His commentary has appeared in the Financial Times and on RTVE.[23][11][1][24][25][26][27] He has served on advisory and governing boards of Fundación Exit and Globalpraxis.[10][14]

Books

  • Moda en el entorno digital (EUNSA, 2015, co-author). ISBN 978-84-313-3026-2. "Moda en el entorno digital (chapter excerpt)" (PDF). Repositorio Académico UPC (in Spanish).
  • El supermercado (Thomson Reuters Aranzadi, 2019, co-author). ISBN 978-84-1308-355-7 {{isbn}}: Check isbn value: checksum (help). "El supermercado". Dialnet (in Spanish).
  • Fact Energy. La sostenibilidad que viene (Deusto, 2021). ISBN 978-84-234-3243-1. "Fact Energy (PDF)" (PDF). Fundación Carolina (in Spanish).

References

  1. 1 2 3 "Pablo Foncillas explica en la Cambra de Comerç de Tarragona por qué la transformación digital es mentira". Diari de Tarragona (in Spanish). Retrieved 2026-05-01.
  2. ↑ "Pablo Foncillas Díaz-Plaja". San Telmo Business School. Retrieved 2026-05-01.
  3. ↑ "Pablo Foncillas, IESE: "Lo fácil es integrar canales, lo difícil es cambiar la manera de trabajar"". Modaes (in Spanish). Retrieved 2026-05-01.
  4. ↑ ""Si la tienda tradicional no cambia tiene los días contados"". Food Retail & Shoppers (in Spanish). Retrieved 2026-05-01.
  5. ↑ "Patronatos - Fundación Exit". fundacionexit.org (in European Spanish). 2023-11-15. Retrieved 2026-06-02.
  6. ↑ "Pablo Foncillas: "El comercio tiene que ser la plaza mayor del pueblo"". El Diario Vasco (in Spanish). 2019-11-26. Retrieved 2026-05-01.
  7. ↑ "Perfil profesional: generación treinta y tantos". pablofoncillas.com (in Spanish). Retrieved 2026-05-01.
  8. 1 2 "Pablo Foncillas Díaz-Plaja". IE Insights. IE University. Retrieved 2026-05-01.
  9. ↑ Foncillas-Díaz-Plaja, Pablo. "El impacto de la transformación digital en las empresas: un estudio de directivos y empleados". Dadun – Depósito Académico Digital, Universidad de Navarra (in Spanish). Retrieved 2026-05-01.
  10. 1 2 "Board of Trustees and Advisory Council". Fundación Exit. Retrieved 2026-05-01.
  11. 1 2 "Pablo Foncillas, experto en innovación empresarial". El Norte de Castilla (in Spanish). 2014-10-14. Retrieved 2026-05-01.
  12. ↑ "Port Aventura Entertainment SA". DatoCapital. Retrieved 2026-05-01.
  13. ↑ Pijuán, Amelia (2016-10-19). "Del hiperservicio a la servificación: las nuevas estrategias para conectar con el cliente". Modaes (in Spanish). Retrieved 2026-05-01.
  14. 1 2 "Pablo Foncillas – Associate Partner". Globalpraxis. Retrieved 2026-05-01.
  15. ↑ "Pablo Foncillas, al Bon dia Tarragona de l'11 de desembre". Cambra Oficial de Comerç, Indústria i Serveis de Tarragona (in Catalan). Retrieved 2026-05-01.
  16. ↑ Amat, Marc (2019-05-31). ""Tinc un mètode per fer guanyar clients en l'era d'Amazon"". ARA (in Catalan). Retrieved 2026-05-01.
  17. ↑ "Entrevista a Pablo Foncillas, docente e investigador en innovación empresarial". Interempresas (in Spanish). Retrieved 2026-05-01.
  18. ↑ "Lo que viene en el canal HORECA: claves de futuro según Harvard Deusto". Economía 3 (in Spanish). 2025-07-18. Retrieved 2026-05-01.
  19. ↑ "El método para ganar clientes en la era de Amazon". VIA Empresa (in Spanish). 2019-06-07. Retrieved 2026-05-01.
  20. ↑ "Te guste o no, los clientes son omnicanal en su forma de pensar y en su comportamiento". Ferretería y Bricolaje (in Spanish). Retrieved 2026-05-01.
  21. ↑ "Pablo Foncillas – autor". La Vanguardia (in Spanish). Retrieved 2026-05-01.
  22. ↑ "Pablo Foncillas – autor". Clarín (in Spanish). Retrieved 2026-05-01.
  23. ↑ "Emprende – 12/04/18". RTVE (in Spanish). 2018-04-12. Retrieved 2026-05-01.
  24. ↑ "La nueva figura en la empresa para retener y atraer talento: los influencers corporativos ocultos". Forbes España (in Spanish). Retrieved 2026-05-01.
  25. ↑ "Tupperware, BlackBerry y Círculo de Lectores: las grandes marcas que marcaron época y desaparecieron". COPE (in Spanish). 2025-01-13. Retrieved 2026-05-01.
  26. ↑ "María Callís y Pablo Foncillas: "Los cascos históricos deben encontrar su relato para diferenciarse"". COPE La Palma (in Spanish). Retrieved 2026-05-01.
  27. ↑ "El Sol revela algunos de los profesionales que se subirán al escenario en su próxima edición". Marketing Directo (in Spanish). Retrieved 2026-05-01.

Further reading

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