Owner.com
| Industry | Technology, Restaurant Tech |
|---|---|
| Founded | 2020 |
| Founders | Adam Guild and Dean Bloembergen |
| Headquarters | Palo Alto, California |
Area served | United States |
| Website | https://www.owner.com/ |
Owner.com (earlier known as ProfitBoss, Placepull) is an American software-as-a-service company that provides an online food ordering system to independent restaurants in the United States.[1][2] It offers tools for website and app creation, CRM, loyalty program, marketing automation, and commission-free ordering, with a focus on helping restaurants own their digital presence.
Overview
The company was started as ProfitBoss in 2018 to help restaurants build in-store traffic.[1][3] Co-founders Adam Guild and Dean Bloembergen renamed the company to Owner.com in 2021,[4][5] with its headquarters in Palo Alto, California.[6][7] By 2021, the company had transactions of more than $18 million[6] and by 2022, it operated in 49 states in the United States, working with more than 1,500 restaurants.
Funding
Owner.com has raised a total of $178.7 million since its founding.[8][9][10][11] The company had an initial funding of $10.7 million in a seed round led by SaaStr Fund and in March 2022, it raised $15 million in a Series A round led by Altman Capital.[6][10] In January 2024, it raised $33 million in Series B funding from Redpoint Ventures and Altman Capital with participation from Horsley Bridge, Activant Capital and Transpose Platform Management.[12]
In May 2025, the company raised $120 million in Series C funding from Meritech Capital Partners and Headline, valuing Owner.com at $1 billion.[13]
Some notable angel investors of the company include Sean Rad, Naval Ravikant, Kimbal Musk and others.[1]
Technology
The company provides a digital infrastructure through a software for online order management, delivery operations and recruitment. The software also facilitates the acquisition of customer data which provides the restaurants owners with insights to conduct online marketing campaigns.[9] In addition, it provides a website builder, an AI-enabled email marketer, a branded mobile app generator and customer relationship management tools for the restaurants.[11]
Owner.com has helped independent restaurants increase their profit margins by reducing the third-party delivery apps fees.[14][15]
References
- 1 2 3 Conklin, Audrey (11 December 2020). "High school dropout starts company that offers free delivery for restaurants". FOX Business. Retrieved 14 June 2023.
- ↑ "How Profitboss Helps Restaurants Survive During the Pandemic". Bloomberg News. 22 December 2020. Retrieved 14 June 2023.
- ↑ Baron, Ethan (5 March 2021). "Meal delivery: High school dropout's Bay Area startup aims to save restaurants from fees, Karens". The Mercury News.
- ↑ Luna, Nancy (September 16, 2021). "This 21-year-old's food-tech ordering startup has helped restaurants save $3 million in delivery fees from companies like Uber Eats and DoorDash". Business Insider. Retrieved 14 June 2023.
- ↑ Misic, Kristina (6 September 2021). "ProfitBoss rebrands to Owner.com". Smart Branding. Retrieved 14 June 2023.
- 1 2 3 Hall, Christine (31 August 2021). "Owner.com serves up $10.7M so that independent restaurants can get cooking". TechCrunch.
- ↑ Renbarger, Madeline. "We got an exclusive look at the pitch deck that the 21-year-old cofounder of Owner.com used to raise $15 million". Business Insider.
- ↑ Staff, Entrepreneur (16 August 2022). "15 Young Founders Rethinking Everything From Artificial Intelligence to Carbon Removal, Sustainable Fashion to...Pizza!". Entrepreneur.
- 1 2 Hall, Christine (3 March 2022). "Owner.com whips up new tools for independent restaurants following funding". TechCrunch.
- 1 2 Herrera, Sonya (March 3, 2022). "Early Money: Restaurant software provider Owner.com raised a $15M Series A round". Business Journal.
- 1 2 Hall, Christine (31 January 2024). "Owner.com grabs $33M Series B to improve online guest experiences for mom-and-pop restaurants". TechCrunch.
- ↑ Chernova, Yuliya (January 31, 2024). "Owner.com, Led by High School Dropout CEO, Raises $33 Million". WSJ.
- ↑ "An inside look at our $120M Series C, co-led by Meritech and Headline". Owner.com. Retrieved March 29, 2026.
{{cite web}}: CS1 maint: url-status (link) - ↑ Jr, Edward Ongweso (17 November 2020). "This Startup Is Saving Restaurants From Heavy Delivery App Fees". Vice.
- ↑ Luna, Nancy. "Restaurants are at war with Uber Eats, Grubhub, and DoorDash over profit-hurting fees. These 7 food-tech startups have raised millions to help restaurateurs win". Business Insider.
External links