Onnuri Gift Certificate
Onnuri Gift Certificates (Korean: 온누리상품권) are vouchers issued by the South Korean government that are intended to benefit small–medium businesses of the domestic economy. To accomplish this, their use is subject to a number of restrictions that have varied over time. As of 2025, they are only redeemable at South Korean companies with annual sales of ₩3 billion (around US$2 million) or less. They are available in physical and digital form.[1]
The program was founded in July 2009 via the Uplifting Traditional Markets and Stores Special Law (전통시장 및 상점가 육성을 위한 특별법).[1][2][3]
The gift certificates have been used in a variety of ways. The Korea Institute for Advancement of Technology, under an agreement with the employee union, paid out part of employee bonuses using the certificates in 2020.[4] In 2026, amidst an AI-related business windfall, Samsung Electronics offered Onnuri Gift Certificates amounting to 20% of a purchase to anyone who purchased a Samsung product in a limited time.[5]
References
- 1 2 정병혁 (2025-09-01). "온누리상품권, 가맹점 기준 생긴다…"연매출 30억 이하"". Newsis (in Korean). Retrieved 2026-06-05.
- ↑ 권안나 (2024-11-04). ""온누리상품권, 소상공인에 효과 있나"…야당 문제제기". Newsis (in Korean). Retrieved 2026-06-05.
- ↑ "전통시장 및 상점가 육성을 위한 특별법" [Uplifting Traditional Markets and Stores Special Law]. 국가법령정보센터 (in Korean).
- ↑ Kim, Bokyung (2020-07-31). "KIAT Awards 10% of 'COVID-19 Overcome' Performance Bonuses as Onnuri Gift Certificates". The Asia Business Daily. Retrieved 2026-06-05.
- ↑ Kwon, Hyeonji (2026-06-05). "Samsung Electronics Launches 400 Billion Won Onnuri Gift Certificate Giveaway in Nationwide 'Appreciation Festival'". The Asia Business Daily. Retrieved 2026-06-05.