Oishii

Oishii
TypePrivate
Founded2016
HeadquartersJersey City, New Jersey, U.S.
Key people
Hiroki Koga (CEO)
Brendan Somerville (COO)

Oishii is an American vertical farming company that grows strawberries[1][2] and cherry tomatoes.[3] Founded in 2016 by Hiroki Koga and Brendan Somerville in Kearny, New Jersey, Oishii produces three Japanese cultivars of strawberries, of which their Omakase berry[4], launched in 2018 for grocers and restaurants in New York City, is the most famous.[5][6] Originally selling for $50 per a tray of eight Omakase strawberries, the company cut prices to $20 per tray in 2022.[7][8][9] The company's most expensive strawberry is the Omakase "Connoisseur Grade", which in 2026 sells online for the New York area only at a price of $50 for a tray of six berries, i.e. $8.33 per berry.[10]

In 2022, Oishii opened a 74,000-square-foot (6,900 m2) vertical farm in Jersey City, New Jersey and moved its headquarters there.[11][12][13] In 2024, the company opened a 240,000-square-foot (22,000 m2) vertical farm in Lopatcong Township, New Jersey, which is totally solar powered.[14] The first farm, in Kearny, now focuses on propagating plants for the other farms.[15]

References

  1. ↑ Marikar, Sheila Yasmin. "Berry Berry". The New Yorker. Retrieved 2022-07-20.
  2. ↑ "Oishii". Oishii.com. Retrieved 2022-07-20.
  3. ↑ "The Rubī Tomato". Oishii.com. Retrieved 2026-08-29.
  4. ↑ "The Omakase Berry". Oishii.com. Retrieved 2026-08-29.
  5. ↑ Towey, Hannah. "See how these rare, $50 'luxury' strawberries are grown in vertical farms designed to replicate the Japanese Alps with bees and AI robots". Business Insider. Retrieved 2022-07-20.
  6. ↑ Beggs, Alex (2022-07-18). "On Gum Drop Grapes and Other Fruits Designed to Taste Like Candy". The New York Times. ISSN 0362-4331. Retrieved 2022-07-20.
  7. ↑ Gagne, Yasmin (2022-05-19). "Oishii, the Tesla of strawberries, is slashing its prices by more than half". Fast Company. Retrieved 2022-07-20.
  8. ↑ Dizik, Alina (2022-04-04). "What Is an Oishii Strawberry, and Would You Pay $6 for One? Inside the New World of Fancy Fruit". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-07-20.
  9. ↑ Fortney, Luke (2022-05-19). "The $50 'Omakase Strawberries' Beloved by Michelin-Starred Chefs Now Cost $20". Eater NY. Retrieved 2022-07-20.
  10. ↑ "The Omakase Berry (Connoisseur Grade)". Oishii.com. Retrieved 2026-08-29.
  11. ↑ "Oishii Opens Huge Indoor Strawberry Farm in Jersey City". jcitytimes.com. May 19, 2022. Retrieved July 9, 2025.
  12. ↑ Sauer, Megan (2022-07-16). "These New Jersey farmers grow strawberries that sell out for $20 a box: The taste is 'a completely different experience'". CNBC.com. Retrieved 2022-07-20.
  13. ↑ "Inside Oishii's vertical farm that grows world's sweetest strawberries". sports.yahoo.com. 19 July 2022. Retrieved 2022-07-20.
  14. ↑ Redmond, Kimberly (2024-06-04). "Oishii launches high-tech, solar-powered strawberry farm in Phillipsburg". njbiz.com. Retrieved 2024-06-04.
  15. ↑ "Indoor vertical farm opens in Phillipsburg area, growing strawberries around the clock". lehighvalleylive.com. Retrieved 2026-08-29.
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