Oddcast (company)

Oddcast
Founded1999
Headquarters
New York City Edit this on Wikidata
,
United States Edit this on Wikidata
Key people
Adi Sideman
Websiteoddcast.com

Oddcast is an online marketing company located in New York City and founded in 1999.[1][2][3]

Its software, PhotoFace, takes an uploaded picture and turns it into a 3D face, then lets users manipulate its features. The company has used this in various marketing campaigns for numerous major corporations.[4]

History

The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman.[5][6]

Accomplishments

For McDonald's in Europe, it created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.[7]

The company worked with CareerBuilder to create Monk-e-Mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent.[8][9]

Oddcast developed Ford's Theme Song-a-tron.[10]

References

  1. ↑ "About Us". Oddcast. Retrieved 2012-02-02.
  2. ↑ Ahrens, Frank (15 July 2006). "The Nearly Personal Touch; Marketers Use Avatars to Put An Animated Face With the Name."[link removed] The Washington Post.
  3. ↑ "Creating community through blockchain". republic.com. 2022-04-07. Retrieved 2026-08-26.
  4. ↑ "Star Performer: Oddcast". Speech Technology Magazine. 2010-07-01. Retrieved 2026-08-26.
  5. ↑ Krewen, Nick (11 January 2004). "Dot.com dreams dashed yet again."[link removed] Toronto Star.
  6. 1 2 "Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
  7. ↑ Elliott, Stuart (2010-02-08). "Campaign Spotlight - This Campaign Is Wet (and Wild)". NYTimes.com. Retrieved 2012-02-02.
  8. ↑ Elliott, Stuart (January 13, 2011). "The Game Plan? Returning to What Works". The New York Times. Retrieved February 4, 2012.
  9. 1 2 Barrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...")
  10. ↑ "Star Performer: Oddcast". Speech Technology Magazine. 2010-07-01. Retrieved 2026-02-24.
  11. ↑ "MediaPost Publications 7-Eleven Launches 'Brainfreezing' Online Viral Campaign 03/20/2009". Mediapost.com. Retrieved 2012-02-02.
  12. ↑ (19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com
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