Nepal Tourism Board

Nepal Tourism Board
Agency overview
FormedDecember 31, 1998[1]
Jurisdiction   Nepal
Headquarters
Minister responsible
  • Ministry of Culture, Tourism and Civil Aviation
Agency executives
  • Hikmat Singh Ayer, Officiating Chief Executive Officer
  • Santosh Panta
Websitentb.gov.np photonepal.org

The Nepal Tourism Board (NTB) is the official national tourism organization of Nepal which works towards establishing Nepal as a premier holiday destination to the world. The Board provides platform for vision-drawn leadership for Nepal's tourism sector by integrating Government commitment with the dynamism of private sector.[3] NTB is promoting Nepal in the domestic and international market and is working toward repositioning the image of the country. It also aims to regulate product development activities.[4] The Board chaired by the Secretary at the Ministry of Tourism and Civil Aviation consists of 11 board members with five government representatives, five private sector representatives and the Chief Executive Officer.[5] The current Officiating CEO of Nepal Tourism Board is Hikmat Singh Ayer succeeding Deepak Raj Joshi.

History

Nepal Tourism Board is a national organization established in 1998 by an act of Parliament in the form of partnership between the Government of Nepal and private sector tourism industry to develop and market Nepal as an attractive tourist destination.[6] Therefore, making it a pioneer organization made using the PPP model (Public, Private, Partnership).[7]

Tourism Brand

"Nepal: Lifetime Experiences" is the slogan of the tourism board.[8] The phrase aims at the redefining the scope of international tourism in Nepal, as a destination for unique and unmatched experience for tourists who visit the country as a holiday destination.[9][10][11]

#photoNepal

photoNepal is a visual documentation initiative of the Nepal Tourism Board that collects and curates photographs/videos representing Nepal's natural, cultural, and social contexts. Developed as part of the board's communication activities, it involves contributions from both professional photographers and the general public. The initiative focuses on building a digital archive through open submissions, thematic campaigns, and curated showcases, including exhibitions and online dissemination. It contributes to the availability of visual records of Nepal and provides material used in tourism-related communication while reflecting a range of geographic locations and community perspectives.

The #photoNepal exhibition was inaugurated on February 5, 2016 with the photo exhibition of Dr.Toni Hagan, the first foreigner to trek throughout Nepal during geological survey work. 54 photographs taken by Toni Hagan were exhibited. Different national and international photographers work on Nepal has been exhibited in #photoNepal series.

In 2019, NTB launched the PhotoNepal digital platform to crowdsource and archive tourism photographs for promotional use. The initiative also organizes exhibitions and photography contests.

See also

photonepal.org

References

  1. ↑ Gautam, Bishnu Prasad (2008). "CHAPTER – III TOURISM INDUSTRY IN NEPAL: A PROFILE". Opportunities and Challenges of Tourism Financing: A Study on Demand and Supply; Status, Structure, Composition and Effectiveness of Tourism Financing in Nepal (PDF). Boca Raton, FL: Universal-Publishers.
  2. ↑ "About us". Nepal Tourism Board. Retrieved 20 May 2020.
  3. ↑ "Today's national news in a nutshell".
  4. ↑ "Nepal Tourism Board (NTB) - An Official Government Authority | Nepal Desk". nepaldesk.com. Retrieved 2025-03-25.
  5. ↑ "Nepal's Evolving Tourism Landscape". GorakhaPatra. Retrieved 2025-03-25.
  6. ↑ Samiti, Rastriya Samachar (10 April 2022). "Tourism in Nepal returning to normalcy". The Himalayan Times.
  7. ↑ "Govt to introduce new tourism policy with focus on public private partnership". Nepali News Hub. 2024-12-31. Retrieved 2025-03-25.
  8. ↑ "Visit Nepal Year campaign begins in US". myrepublica.nagariknetwork.com. 2024-08-08. Retrieved 2025-03-25.
  9. ↑ "Why travel to Nepal?". Discovery World Trekking. Retrieved 2025-03-25.
  10. ↑ "Promoting Nepal As Unique Tourist Destination". GorakhaPatra. Retrieved 2025-03-25.
  11. ↑ "Tripadvisor ranks Kathmandu as second best destination in world for solo travel". www.myrepublica.nagariknetwork.com. 2024-08-08. Retrieved 2025-03-25.


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