NordicBet

NordicBet
TypeSubsidiary
Founded2002 (2002) in Norway
Founder
  • Jan Svendsen
  • Harald Lervik
  • Øyvind Dahl
  • Espen Skoglund
Area served
  • Sweden
  • Denmark
  • Norway
  • Finland
  • Iceland
  • Faroe Islands
ProductsOnline casino and sportsbetting
ParentBetsson
Websitenordicbet.com

NordicBet is an online sportsbook and casino founded in 2002 in Norway. It is a bookmaker operating in the Scandinavian countries and Finland with a focus on Nordic sports.

History

NordicBet was founded in 2002 in Norway by Jan Svendsen, Harald Lervik, Øyvind Dahl and Espen Skoglund. By 2006, the company had more than 120,000 customers and reported expected profits of NOK 75 million with each founder holding shares worth over NOK 100 million.[1]

In 2012, it was acquired by the Swedish gambling company Betsson for NOK 700 million.[2][3][4][5][6] Following the acquisition, Betsson refocused NordicBet on its core Scandinavian markets, limiting operations to Sweden, Finland, Denmark, Norway, Iceland and the Faroe Islands.[7]

In 2018 it was one of the first companies to be granted a Swedish online gaming license ahead of the market's re-regulation in 2019.[8]

In 2019, the company ended betting on electronic sports, stating that "responsibility comes first" due to the large proportion of underage participants in esports audiences.[9] In 2022, NordicBet launched a revamped brand image that was developed in-house by Betsson.[10][11]

Sponsorships

In 2013, the company became title sponsor of the Danish Superliga and the Danish 1st Division.[12] The 1st Division deal was extended in 2023.[13]

In 2014, NordicBet sponsored the Finnish ice hockey team Jokerit.[14] It also became a betting partner of the Champions Hockey League.[15][16]

In 2016, NordicBet became the title sponsor of the Swedish Hockey League.[17]

Ambassadors have included Finnish professional hockey players Leo Komarov and Norwegian model Linni Meister.[18][19]

Operations

NordicBet focuses on sports betting, live betting, online casino games and non-sporting events, such as Eurovision Song Contest and the Academy Awards.[20][21] It also provides streaming of selected sporting events.

References

  1. ↑ Gulbrandsen, Thomas (22 March 2006). "Norsk firkløver styrtrike på poker". Nettavisen (in Norwegian). Retrieved 26 July 2025.
  2. ↑ Gulbrandsen, Thomas (22 April 2016). "NordicBet-gründeren henter inn 100 mill. til nytt spillselskap". Nettavisen (in Norwegian). Retrieved 26 July 2025.
  3. ↑ Aronsson, Olle (18 April 2012). "De blir stenrika på spelaffär". Dagens industri (in Swedish). Retrieved 26 July 2025.
  4. ↑ "Betsson to acquire Nordicbet". Yogonet. Retrieved 26 July 2025.
  5. ↑ Ehrs, Olof (18 April 2012). "Betsson förvärvar Nordic Gaming Group". Realtid (in Swedish). Retrieved 26 July 2025.
  6. ↑ Haugen, Stein Ove (18 April 2012). "Betsson sluker enda en bookmaker". Finansavisen (in Norwegian).
  7. ↑ "NordicBet.com Stops Wagering Outside of Scandinavia". 28 December 2013. Retrieved 26 July 2025.
  8. ↑ "Sweden issues first licences". iGB. 30 November 2018. Retrieved 26 July 2025.
  9. ↑ "Ei enää vedonlyöntiä ENCE:n taistoista – NordicBet lopettaa vedonlyönnin esportsista". ts.fi (in Finnish). 5 July 2019. Retrieved 26 July 2025.
  10. ↑ "NordicBet re-energised by new Betsson creative hub". 30 August 2022. Retrieved 26 July 2025.
  11. ↑ Rogers, Julian (30 August 2022). "NordicBet looks to raise its profile among sports fans with a brand makeover". EGR. Retrieved 26 July 2025.
  12. ↑ Baldorf, Nicolai (19 February 2013). "NordicBet ny storaktør i dansk fodbold". B.T. (in Danish). Retrieved 26 July 2025.
  13. ↑ "NordicBet extends Danish second-tier title sponsorship to 2025". SportBusiness. 17 July 2023. Retrieved 26 July 2025.
  14. ↑ Elo, Emil (4 June 2014). "Jokerit yhteistyöhön NordicBetin kanssa". Kauppalehti (in Finnish). Retrieved 26 July 2025.
  15. ↑ "Hrubec a Bakoš aspirují na MVP hokejové Ligy mistrů". Sport.cz (in Czech). 4 January 2018. Retrieved 26 July 2025.
  16. ↑ Connolly, Eoin (1 July 2014). "NordicBet backs first season of CHL ice hockey". SportsPro. Retrieved 26 July 2025.
  17. ↑ "NordicBet tar över SHL". Resumé (in Swedish). Retrieved 26 July 2025.
  18. ↑ "Komarov's betting deal may change attitude towards gambling in hockey". Sportsnet. Retrieved 26 July 2025.
  19. ↑ Haugan, Adrian Møller (31 March 2014). "Slik skal Linni Meister få gutta til å gå «all in»". Nettavisen (in Norwegian). Retrieved 26 July 2025.
  20. ↑ Klier, Marcus (2008-01-17). "Eurovision Sweden: first Melodifestivalen betting odds". CoinInsider. Retrieved 23 April 2026.
  21. ↑ "Søren Pilmark: Mindst populær som Eurovision-vært 2014". SE og HØR (in Danish). 24 June 2013. Retrieved 24 April 2026.
This page is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.