Negro (candy)

Negro
TypeSweets
FounderJózsef Ruff
Headquarters
Websitehttp://www.negro.hu/ https://a-pionir.com/en/hard-candies/
Hungarian Negro
Serbian Negro candies

Negro is a hard candy brand known for its distinctive black colour and strong menthol-herbal flavour. It has long been marketed as “the chimney sweep of the throat”, reflecting its reputation as a soothing throat candy. It is one of Hungary's best-known confectionery products and has been sold for over a century, it originates from Szabadka, Kingdom of Hungary (now Subotica, Serbia), made by the company founded in 1917 by Hungarian confectionery manufacturer and entrepreneur József Ruff (1895–1979).[1][2] Originally based in Austria-Hungary, Ruff and his family continued living and working in the Kingdom of Yugoslavia following the dissolution of Austria-Hungary.[3] This brand of candies has been later produced by Pionir (the successor of Ruff's confectionery production) since 1946[4] in Serbia.[5] In Hungary, it was produced by Győri Keksz until 2019. The product's slogan is "the chimney sweeper of the throat". On its wrapper a chimney sweeper is depicted sweeping a chimney.[6] It gets its black colour, from which the candy's name is derived from active carbon. Anise, which is similar in taste to licorice, and taste from menthol is added. Its full recipe is an industrial secret.[7][8]

References

  1. ↑ "INDUSTRIJA I INDUSTRIJALCI SUBOTICE (1918-1941)" (PDF). Suistorija.files.wordpress.com. Archived (PDF) from the original on 26 October 2017. Retrieved 23 January 2018.
  2. ↑ Merkurius (2025-05-25). "A NEGRO cukorka története – A Fény oszlopai" (in Hungarian). Retrieved 2026-07-20.
  3. ↑ SZERBHORVÁTH GYÖRGY. "A szabadkai zsidóság történetéről". Regio.tk.mta.hu. Archived from the original (PDF) on 26 October 2017. Retrieved 23 January 2018.
  4. ↑ "Najpoznatiji odžačar grla" (PDF). Valicon.net. Retrieved 23 January 2018.
  5. ↑ "Pionir d.o.o. - Artikli - Istorijat". A-pionir.com. Archived from the original on 3 May 2016. Retrieved 23 January 2018.
  6. ↑ "The wrapper of Negro". M.cdn.blog.hu. Retrieved 23 January 2018.
  7. ↑ "A torok rejtélyes kémény-seprője". Népszabadság. 13 April 2005. Archived from the original on 11 February 2013. Retrieved 14 April 2013.
  8. ↑ "Macskanyelvtől a pöttyösig". Szabad Föld. 23 May 2009. Archived from the original on 30 July 2013. Retrieved 14 April 2013.


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