MyTime
 | |
| Type | Private |
|---|---|
| Industry | Software as a service |
| Founded | 2012 |
| Founder | Ethan Anderson |
| Headquarters | Los Angeles, California, United States |
| Products | Appointment scheduling, point of sale, customer engagement software |
| Website | get |
MyTime is an American software as a service company headquartered in San Francisco, California. It provides appointment scheduling, point-of-sale, and customer engagement software designed for multi-location service businesses and franchise networks. Customers include businesses in salon, spa, med spa, wellness, pet grooming, and fitness verticals.
History
MyTime was founded in 2012 by Ethan Anderson, who previously co-founded Redbeacon, an online home services marketplace. Redbeacon won the grand prize at the TechCrunch50 Conference in 2009[1] and was acquired by The Home Depot in January 2012.[2] Anderson holds an MBA from Harvard Business School and previously worked as a product manager at Google.[3]
MyTime launched as an online appointment booking platform for consumers in 2013.[4] In February 2013, the company announced a $3 million seed funding round.[5]
In April 2015, MyTime raised a $9.25 million Series B round led by Upfront Ventures and Khosla Ventures, bringing total funding to $12.25 million.[6] The round also included Daher Capital, Accelerator Ventures, and shopping mall operator Westfield.[7]
Platform
MyTime is a cloud-based platform that combines appointment scheduling, point-of-sale, customer engagement, and franchise management tools in a single system. The platform is designed primarily for multi-location service businesses, including those operating as franchise networks.
Core features include a scheduling system that supports web and mobile booking, staff calendar management, waitlists, and integration with Google Search, Google Maps, Facebook, and Instagram. The point-of-sale module supports in-store and online payments, inventory management, automated royalty calculation for franchisors, and cross-location redemption of memberships, packages, and gift cards.
For franchise operators, MyTime provides tools for multi-location management including location templates, centralized brand controls, configurable permissions, royalty reporting, and the ability to launch new franchise locations from a standardized configuration. The platform supports white-label branded guest apps, APIs, webhooks, and SAML-based single sign-on for enterprise integrations.
Marketing and customer engagement tools include automated email, SMS, and push notification campaigns, referral programs, and reputation management features that sync business data across review platforms.
Awards and recognition
- 2014 – Local Search Association's Ad to Action Award
- 2014 – 1st Place, LAUNCH Mobile Conference
- 2010 – Ethan Anderson included on Business Insider's Silicon Valley 100 list
References
- ↑ "The Home Depot Acquires Redbeacon". TechCrunch. January 20, 2012. Retrieved June 3, 2026.
- ↑ "The Home Depot Acquires Redbeacon". The Home Depot Investor Relations. January 20, 2012. Retrieved June 3, 2026.
- ↑ "RedBeacon: From Idea To Acquisition (In Only Three Years)". Mixergy. June 19, 2013. Retrieved June 3, 2026.
- ↑ Rao, Leena (2013-02-07). "Redbeacon Founder Launches MyTime, A Booking And Ecommerce Platform For Local Services And Open Appointments". TechCrunch. Retrieved 2026-07-01.
- ↑ "MyTime Raises $9.25M More to Push Into Back-Office Software". Street Fight Magazine. April 21, 2015. Retrieved June 3, 2026.
- ↑ "Stop Calling. Schedule Local Biz Appointments With MyTime, Which Just Raised $9.25M". TechCrunch. April 21, 2015. Retrieved June 3, 2026.
- ↑ "MyTime Raises $9.25M More to Push Into Back-Office Software". Street Fight Magazine. April 21, 2015. Retrieved June 3, 2026.