MoMA Bookstore
| MoMA Bookstore | |
|---|---|
Interactive map of the MoMA Bookstore area | |
General information | |
| Location | 18-10 Dosan-daero 45-gil, Gangnam District, Seoul, South Korea |
| Coordinates | 37°31′27″N 127°02′11″E / 37.52407343443757°N 127.03628104012128°E |
| Opened | September 9, 2025 |
The MoMA Bookstore is a bookstore in Seoul, South Korea that opened in 2025 as a partnership between the Museum of Modern Art (MoMA) and Hyundai Card.[1] Located in Dosan Park, it is the first bookstore ever opened by the former, other than book sections at MoMA Design Stores, and features over a thousand books and two hundred titles relevant to them arts.[2][3]
History
The MoMA Bookstore resulted from an idea by Hyundai Card CEO Ted Chung, who wanted to create a new kind of MoMA storefront for Seoul. Its opening marked the twentieth anniversary of an ongoing partnership between MoMA and Hyundai Card.[4]
The two first collaborated in 2006 when the former made its online store available in South Korea.[5] Later, in 2010, holders of the Hyundai Card were given MoMA-related benefits. In 2024, the two launched the Hyundai Card Curatorial Exchange Programme to support "cross-continental dialogue between Korean and American art communities."[5]
Early in 2025, the Hyundai Card MoMA Digital Wall was launched to showcase contemporary art in real time in both New York City and Seoul.[5] On September 9 of that year, the MoMA Bookstore was officially opened to the public in Dosan Park.[6]
Hyundai Card also supports the Hyundai Card Exchange Visitor Program, which allows "a curator with expertise in Korean art to work at MoMA for a year on exhibitions and special programs."[5]
References
- ↑ "The first MOMA Book Store in the world opens in Seoul, South Korea". design compass. 2025-09-08. Retrieved 2025-09-20.
- ↑ hchoo (2025-09-11). "The Museum of Modern Art and Hyundai Card bring the first MoMA Bookstore to Seoul". Robb Report Singapore. Retrieved 2025-09-20.
- ↑ "Hyundai Card Opens 'MoMA Bookstore'?the First MoMA Specialty Bookstore?in Apgujeong". www.asiae.co.kr. 2025-09-08. Retrieved 2025-09-20.
- ↑ "Seoul 'natural' fit for first-ever MoMA Bookstore - The Korea Times". www.koreatimes.co.kr. 2025-09-09. Retrieved 2025-09-20.
- 1 2 3 4 "Seoul welcomes the world's first MoMA Bookstore". Wallpaper*. 2025-09-11. Retrieved 2025-09-20.
- ↑ "Hyundai Card and MoMA Unveils Bookstore in Seoul". www.ceoinsightsasia.com. Retrieved 2025-09-20.