Mitchell Jackson (publicist)

Mitchell Jackson is an American publicist, crisis communications strategist, and former journalist. He is known for representing high-profile celebrities, including Candace Owens, Brett Cooper, Adam Friedland, and Caroline Calloway.[1]

Education and career

A graduate of Sarah Lawrence College,[2] Jackson began his career in journalism writing for publications VICE,[3] Complex,[4] W and Magazine[5] under his given name Mitchell Sunderland. At VICE, he profiled celebrities such as Paris Hilton[6] and Ann Coulter.[7]

Jackson left VICE in 2017 after a Buzzfeed report revealed correspondence with Milo Yiannopoulos,[8] in which Jackson told Yiannopoulos to mock another journalist.

"My advice to young people is always to blow up your life as soon as possible," Jackson told The New York Times[1] about the incident, "because the sooner you blow up your life, the faster your actual life can start."

After leaving VICE, Jackson went to work with publisher Judith Reagan from 2017 until 2019.[1]

In 2020, Jackson founded the boutique communications firm BCC Communications.[2] The firm has represented Candace Owens and other high-profile public figures.[9]

In 2026, Cultured Magazine listed Jackson as part of its CULT100 list of cultural influencers, alongside Ari Emmanuel, Gigi Hadid, and Judd Apatow.[10]

References

  1. 1 2 3 Vadukul, Alex (August 1, 2025). "The Publicist on Call for Controversy". The New York Times. ISSN 0362-4331. Retrieved July 28, 2026.
  2. 1 2 Korach, Natalie (July 24, 2025). "Are You a Canceled Celeb in Need of Great PR? Dial 1-900-Mitchell Jackson". Vanity Fair. Retrieved July 28, 2026.
  3. ↑ Sunderland, Mitchell (October 5, 2017). "Mitchell Sunderland". VICE. Retrieved July 28, 2026.
  4. ↑ "Mitchell Sunderland: Find The Latest Mitchell Sunderland Stories, News & Features". Complex. Retrieved July 28, 2026.
  5. ↑ "Inside the Electric, Eclectic L.A. Studio of Artist Rosson Crow, Fashion Darling and Pioneer Woman of the New West". W Magazine. April 20, 2017. Retrieved July 28, 2026.
  6. ↑ Sunderland, Mitchell (November 18, 2013). "To Paris, with Love". VICE. Retrieved July 28, 2026.
  7. ↑ Staff, Broadly (August 21, 2015). "Shooting Guns with Ann Coulter". VICE. Retrieved July 28, 2026.
  8. ↑ Levine, Jon (May 8, 2018). "Vice Reporter Fired Over Milo Emails Returns With Stormy Daniels Penthouse Cover Story". TheWrap. Retrieved July 28, 2026.
  9. ↑ Koziol, Michael (June 7, 2026). "'It's all showbusiness': Meet the publicist behind America's political influencers". The Sydney Morning Herald. Retrieved July 28, 2026.
  10. ↑ Magazine, Cultured (April 23, 2026). "Are You a Canceled Celebrity? You've Probably Already Called Publicist Mitchell Jackson". Cultured Mag. Retrieved July 28, 2026.