Meredith Duxbury

Meredith Duxbury
Born
Meredith Duxbury

(1999-01-21) January 21, 1999
England
EducationSouthern Connecticut State University
Occupations
  • Makeup artist
  • model
  • influencer
  • YouTuber
Years active2020–present
Instagram information
Page
Followers1.7 million
TikTok information
Page
Followers17.8 million
YouTube information
Channel
Genres
Subscribers1.44 million
Views1 billion
Last updated: July 19, 2026

Meredith Duxbury (born January 21, 1999) is an American make-up artist and influencer.[1] She gained notability for her makeup tutorials, beauty advice, and fashion commentary on social media.[2] She was included in Forbes 30 Under 30 and Top 50 Creators list.[3][4]

Duxbury became known on TikTok for a foundation-application technique that uses about ten pumps of product blended with the hands, and has released two makeup collections with Morphe.[5][6] She has also modeled in runway shows for Diesel and Gucci.[7][8]

Early life and education

Duxbury was born in England and grew up in Hadlyme, Connecticut. She is a graduate of Southern Connecticut State University in New Haven.[9] She initially studied biology there with the intention of becoming a physician assistant, and later changed her course of study to business administration and marketing.[10] During her first year of college she started a YouTube channel that reached about 500 followers, which she deleted after an acquaintance called it embarrassing.[10]

Career

Duxbury's career began with creating digital content focused on beauty and lifestyle topics.[11] Her videos often showcase her makeup techniques, which have drawn a mix of admiration and controversy.[12][13] Through her online presence, she has collaborated with multiple beauty brands and participated in events such as the Armani Privé couture show at Paris Fashion Week in 2023.[14]

Duxbury reached one million TikTok followers in December 2020 and seven million the following month.[15] She originated a trend she called the foundation challenge, and her signature method involves applying about ten pumps of foundation directly to the face with the hands rather than with a brush or sponge.[15][5] She has said that she began using the technique as a college student because makeup sponges absorbed too much of an expensive foundation.[5]

In 2022, she was signed with United Talent Agency.[16] In 2023, she transitioned and signed with Creative Artists Agency.[17]

In 2022, Morphe made Duxbury the face of its Making You Blush collection, a range of eye shadow palettes, cream and powder blushes and brushes.[18] In 2023, the brand released the Morphe X Meredith Duxbury collection, a limited-edition line of six products sold through Morphe's website and Ulta Beauty; its 35-pan Artistry Palette was designed and developed by Duxbury.[6]

In 2023, e.l.f. named Duxbury the brand ambassador for its O Face satin lipstick. The campaign paired an original song with a shoppable livestream on her TikTok channel and the company's first outdoor advertising, in Chicago and Dallas.[19]

In 2023, she was included in Forbes Top 50 Creators list.[20] Duxbury was also included in Forbes 30 Under 30 list 2025.[21]

Duxbury has also worked as a runway model. She walked in Glenn Martens's fall 2024 show for Diesel during Milan Fashion Week.[7] In May 2026 she was among the models in Gucci's Cruise 2027 show, which the label's creative director Demna staged in Times Square in New York City.[8]

Duxbury's first book, Get Ready with Meredith: Skin, Glam, Fashion, Get Unready with Me, a 240-page beauty guide with a foreword by Charlotte Tilbury, is scheduled for publication by Rizzoli in September 2026.[22]

References

  1. ↑ "Meredith Duxbury uses 10 pumps of foundation. She doesn't care what you think about it". TODAY.com. August 16, 2023. Retrieved December 27, 2024.
  2. ↑ Paris, Calin Van (November 26, 2023). "The Best Beauty Instagrams of the Week: Meredith Duxbury, Megan Thee Stallion, and More". Vogue. Retrieved December 27, 2024.
  3. ↑ Khan, Melina (December 5, 2024). "Meredith Duxbury, content creator from Connecticut, named to Forbes 30 Under 30 list". Norwich Bulletin. Retrieved May 11, 2025.
  4. ↑ "Forbes 30 Under 30 2025: Social Media". Forbes. Retrieved May 11, 2025.
  5. 1 2 3 Neibart, Sam (July 27, 2023). "Meredith Duxbury Will Always Love A Full 2016 Glam". Nylon. Retrieved July 19, 2026.
  6. 1 2 "Morphe Launches Makeup Collection With TikTok Influencer Meredith Duxbury". WWD. July 19, 2023. Retrieved July 19, 2026.
  7. 1 2 Freestone, Camille (February 22, 2024). "Walking the Diesel Runway with Model Meredith Duxbury". Coveteur. Retrieved July 19, 2026.
  8. 1 2 O'Keeffe, Ella (May 18, 2026). "Demna's Times Square Spectacle". Coveteur. Retrieved July 19, 2026.
  9. ↑ Khan, Melina. "Meredith Duxbury, content creator from Connecticut, named to Forbes 30 Under 30 list". Norwich Bulletin. Retrieved December 27, 2024.
  10. 1 2 Kandangwa, Sumnima (May 24, 2026). "Meet Meredith Duxbury, the TikTok influencer who walked the runway at Gucci cruise 2027". South China Morning Post. Retrieved July 19, 2026.
  11. ↑ "Meredith Duxbury admitted to major makeup secret before TikTok went offline". Cosmopolitan. January 20, 2025. Retrieved May 11, 2025.
  12. ↑ Lobad, Noor (April 16, 2024). "Can the 'Meredith Duxbury Effect' Win Over TikTok Audiences a Second Time?". WWD. Retrieved December 27, 2024.
  13. ↑ Krause, Amanda. "I tried influencer Meredith Duxbury's controversial beauty routine, and it made me look great but feel terrible". Business Insider. Retrieved December 27, 2024.
  14. ↑ "Meredith Duxbury Channeled '60s Glamour for the Armani Privé Show at PFW". InStyle. Retrieved December 27, 2024.
  15. 1 2 Russo, Rebecca (May 5, 2022). "Beauty influencer Meredith Duxbury: 'I've learned so much from being on TikTok'". Glossy. Retrieved July 19, 2026.
  16. ↑ Ilchi, Layla (September 7, 2022). "EXCLUSIVE: UTA Signs Beauty Influencer Meredith Duxbury". WWD. Retrieved December 27, 2024.
  17. ↑ Spangler, Todd (August 1, 2023). "TikTok Beauty and Fashion Creator Meredith Duxbury Signs With CAA". Variety. Retrieved December 27, 2024.
  18. ↑ "Morphe Taps Influencer Meredith Duxbury for New Blush Collection". WWD. March 24, 2022. Retrieved July 19, 2026.
  19. ↑ Hammers, Jessica (March 6, 2023). "E.l.f. Cosmetics pens new song in big bet on O Face lipstick". Marketing Dive. Retrieved July 19, 2026.
  20. ↑ Cao, Steffi (October 5, 2023). "Forbes Top Creators: Fashion 50, The Millionaire Tastemakers Of TikTok, Instagram And YouTube". Forbes. Retrieved December 27, 2024.
  21. ↑ "Meredith Duxbury". Forbes. Retrieved December 27, 2024.
  22. ↑ "Get Ready with Meredith: Skin, Glam, Fashion, Get Unready with Me". Rizzoli New York. Retrieved July 19, 2026.
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