Mega MGC Coffee
 | |
| Headquarters | South Korea |
|---|---|
Number of locations | 4,200+ (2026) |
| Products | Coffee |
| Website | www |
Mega MGC Coffee (Korean: 메가 MGC 커피) is a coffee shop chain in South Korea.
Founded in 2015 and operated as a franchise, it has gained popularity, especially among students and young people, due to its affordable prices.[1][2] The brand uses soccer player Son Heung-min and idol group ITZY as its promotional models.[3]
By April 2026, Mega MGC Coffee operated more than 4,200 stores nationwide, the largest store network among South Korean coffee brands. The company opened its first overseas store in Ulaanbaatar, Mongolia, in May 2024, and has since expanded its overseas operations while exploring additional markets in Asia and the United States.[4][5]
In July 2024, it collaborated with the Chinese company miHoYo and their game, Genshin Impact, releasing a menu and merchandise inspired by the character the Wanderer. Within 15 days of launching the collaboration, approximately 600,000 items were sold, and membership registration in the ordering app increased fivefold compared to the previous month.[6][7][8]
In addition to selling beverages, Mega MGC Coffee also engages in entertainment ventures, such as hosting concerts in collaboration with external companies[9] and supporting drama productions.[10]
Since 2025, Mega MGC Coffee has run an annual marketing partnership with SM Entertainment called the "SMGC Campaign," featuring seasonal collaborations with different artists—Hearts2Hearts in spring, NCT Wish in summer, Riize in fall, and Super Junior in winter—each with themed menu items, merchandise, and in-store content. In March 2026, the two companies signed an agreement to continue the partnership with a second season of the campaign.[11][12]
Products
In addition to coffee like Americano, the shop sells several dozen varieties of iced and hot drinks, including latte, ade, and decaf coffee.[13][14] Seasonal and collaboration-limited menus are also available. Besides beverages, the shop sells desserts such as shaved ice, bread, and cakes, as well as related products like instant coffee and water bottles.
References
- ↑ zuzu@bizwatch.co.kr, 김지우 (14 May 2024). [인사이드 스토리]메가커피 '3000호점'의 함정. 비즈니스워치 (in Korean). Retrieved 24 September 2024.
- ↑ "Coffee shop chains to enjoy in Korea". KoreabyMe. 21 August 2020. Retrieved 24 September 2024.
- ↑ [신재훈의 광고썰전 (184)] 손흥민 & 잇찌의 메가커피 vs BTS 뷔의 컴포즈 커피 달콤 살벌한 커피 브랜드 광고 대전. 뉴스투데이 (in Korean). Retrieved 24 September 2024.
- ↑ Global, K. E. D. "Mega Coffee to open first store in Mongolia". The Korea Economic Daily. Retrieved 24 September 2024.
- ↑ "MSN". www.msn.com. Retrieved 24 September 2024.
- ↑ 메가MGC커피, '원신' 컬래버 출시 15일 만에 60만개 돌파. News1 (in Korean). 13 August 2024. Retrieved 24 September 2024.
- ↑ 강, 석봉 (13 August 2024). 메가MGC커피, '원신' 콜라보 출시 15일 만에 총 60여 만개 판매. Sports Kyunghyang (in Korean). Retrieved 24 September 2024.
- ↑ 황, 대영 (29 August 2024). 메가커피에 '원신' 입히니 앱오더 이용자 5배↑. 서울와이어 (in Korean). Retrieved 24 September 2024.
- ↑ WoW!Korea. "「SHINee」テミン＆「WayV」も、「SBS MEGA CONCERT」 5次ラインナップ公開…19日開催（WoW!Korea）｜ｄメニューニュース". topics.smt.docomo.ne.jp (in Japanese). Retrieved 24 September 2024.
- ↑ "「MEGA MGC COFFEE」、キム・スヒョン主演tvN「涙の女王」のドラマ制作支援". K-POP、韓国エンタメニュース、取材レポートならコ레ポ！ (in Japanese). 20 March 2024. Retrieved 24 September 2024.
- ↑ 강승연 (10 November 2025). "메가MGC커피 "SM엔터 협업 대단원은 슈퍼주니어"". 헤럴드경제 (in Korean). Retrieved 26 August 2026.
- ↑ "메가MGC커피, SM과 협업 1년…SMGC캠페인 통해 '듣는 즐거움' 선사". n.news.naver.com (in Korean). Retrieved 26 August 2026.
- ↑ NEWSIS／エンタメコリア (9 January 2024). "「死ぬほど寒くてもアイス飲料」 メガMGCコーヒーで今年最も売れたドリンクは？". life.chosunonline.com (in Japanese). Retrieved 24 September 2024.
- ↑ "메가MGC커피". 메가커피 커피전문점, 프랜차이즈, 메가엠지씨커피, 빅사이즈 투샷, 가맹안내, 테이크아웃 (in Korean). Retrieved 24 September 2024.