Maxingvest AG

Maxingvest AG is a German holding company, known primarily for owning coffee giant Tschibo and holding a controlling stake at Beiersdorf. The company has been wholly owned by brothers Michael and Wolfgang Herz since 2003, after having bought out siblings Günter and Daniela.[1]

The company originated as Tchibo Holding AG, and was renamed Maxingvest AG in 2007.[2] As of 2023, the company posted €12.6 billion in sales, with €1.1 billion in earnings.[3]

The company is based in Hamburg.[4]

References

  1. ↑ "Michael Herz". Forbes. Retrieved 2026-05-14.
  2. ↑ Sarah Arnott (2008-07-11). "Tchibo coffee family 'to back' GfK's counterbid for TNS". The Independent on Sunday. London. Retrieved 2009-08-30.
  3. ↑ "Tchibo returns to profitability as cost pressures ease". World Coffee Portal. 2024-08-27. Retrieved 2026-05-14.
  4. ↑ "Maxingvest AG (Hamburg) im Ranking der deutschen Top-Unternehmen". Die Deutsche Wirtschaft (in German). Retrieved 2026-05-14.
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