Marci Zaroff

Marci Zaroff
Born13 December
OccupationECOpreneur
Websitewww.marcizaroff.com

Marci Zaroff coined and trademarked the term "ECOfashion"[1][2] in 1995 and is an ECOlifestyle entrepreneur, educator, and innovator. She believes that Millennials are "“driving the rapidly growing movement for sustainable and ethical fashion.”[3]

Zaroff is an RSA Fellow and a Henry Crown Fellow of The Aspen Institute.[4]

Early life and education

Zaroff grew up in South Florida and has a degree from the Haas Business School of the University of California, Berkeley.[2][5]

Career

Following her graduation, Zaroff moved to New York City, and in 1990, co-founded The Institute for Integrative Nutrition.[6] Zaroff is the founder and former CEO/President of Under the Canopy, a company she founded in 1996 and led until 2009. [7][6] Zaroff joined Portico Brand Group in 2011 as president and chief marketing officer.[8]

Zaroff founded MetaWear, a sustainable apparel manufacturing company, in 2012,[2][9] and in 2019, founded ECOfashion Corporation.

In 2010, Zaroff, along with her husband, Eric Schnell, co-founded the lifestyle brand I AM Enlightened Creations. In 2016, they co-founded BeyondBrands, a conscious brand consulting agency.[10]

She is one of the five co-founders of Good Catch Foods, launched in 2017.[11]

Zaroff was one of the producers of the 2014 documentary Driving Fashion Forward.[12] She is the author of ECOrenaissance: Co-Creating A Stylish, Sexy and Sustainable World, published in 2018 by Simon & Schuster.[9]

Zaroff helped with the development of the Global Organic Textile Standard (GOTS)[13] and first Fair Trade Textile Certification. She is currently a Director/Advisor on several Boards, including Organic Trade Association, Textile Exchange, Fair Trade USA, Fashion Revolution, Fashion Positive, Teens Turning Green.

Zaroff has launched organic/sustainable fiber initiatives in retailers such as Whole Foods Market, Macy's, Target, Bed Bath & Beyond and AVEDA.[14]

Awards and recognition

  • Retail Touchpoint's "Retail Innovator Award"[15]
  • ABC News' "Legends and Legacies"
  • New York Moves "Power Woman Award"[16]
  • Fashion Group International's "Rising Star Award"[17]
  • ELLE Magazine's "Mercury Style Award"
  • Turkish Textile Association "Honorary Member"
  • National Product Industry's "Socially Responsible Business Award"

Personal life

Zaroff lives in New York City with her husband, Eric Schnell, and her two children.

References

  1. ↑ Zaroff, Marci. "About Marci". ecofashion.com. Marci Zaroff. Retrieved 13 August 2015.
  2. 1 2 3 Patnaik, Santosh (23 October 2018). "Blazing a trail for organic cotton farming". The Hindu. Retrieved 6 January 2019.
  3. ↑ CHENG, ANDRIA (7 July 2015). "'Fair Trade' Becomes a Fashion Trend". Wall Street Journal. Retrieved 6 August 2015.
  4. ↑ unknown, publisher. "Fellow Profile". Aspen Institute. Archived from the original on 3 October 2015. Retrieved 13 August 2015.
  5. ↑ NAHIGYAN, PIERCE (13 July 2015). "Marci Zaroff on Developing ECOfashion & Inspiring Millennial Women". Planet Experts. Retrieved 13 August 2015.
  6. 1 2 Living, Green (2020-08-02). "Marci Zaroff & ECOfashion - Changing the World with Garments". Green Living Magazine. Retrieved 2025-09-24.
  7. ↑ Kennedy, Kelli (10 February 2007). "Organic Clothes Not Just for Hippies Now". Washington Post. Retrieved 6 January 2019.
  8. ↑ admin (2011-06-23). "Portico Home evolves". Home Textiles Today. Retrieved 2025-09-24.
  9. 1 2 Goldberg, Max (2018-08-27). "ECOrenaissance by Organic Industry Pioneer Marci Zaroff is a Very Inspirational Read | livingmaxwell: a guide to organic food & drink Marci Zaroff's ECOrenaissance is a Very Inspirational Read". livingmaxwell: a guide to organic food & drink. Retrieved 2025-09-24.
  10. ↑ "Eric Schnell". Naturally New York. Retrieved 2025-09-24.
  11. ↑ "Plant-Based Seafood Brand Good Catch Secures $10M Co-Led by New Crop Capital and Stray Dog". Global AgInvesting. 2019-06-28. Retrieved 2025-09-24.
  12. ↑ "Driving Fashion Forward". Tree Media. Retrieved 2025-09-24.
  13. ↑ Goldberg, Max (17 April 2015). "Eco-Friendly Fridays: Under the Canopy's Marci Zaroff is Taking Organic into Wyndham Hotels and Bed Bath & Beyond". livingmaxwell.com. Retrieved 13 August 2015.
  14. ↑ NAHIGYAN, PIERCE (13 July 2015). "Marci Zaroff on Developing ECOfashion & Inspiring Millennial Women". Planet Experts. Retrieved 13 August 2015.
  15. ↑ "2016 Retail Innovator Award Winners".
  16. ↑ McMullan, Patrick. "New York Moves Magazine's Fifth Annual Power Women Awards". Patrick McMullan. Retrieved 13 August 2015.
  17. ↑ unknown, publisher. "2008 Rising Star Award Winners". Fashion Group International. Retrieved 13 August 2015.
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