Marc Tawil

Marc Tawil
Born
Marc Enrique Tawil

(1973-12-16) December 16, 1973
São Paulo, São Paulo, Brazil
Occupations
  • communication strategist
  • educator
  • writer
  • and entrepreneur
Known forFirst LinkedIn Top Voice in Brazil
Websitehttps://tawil.com.br

Marc Enrique Tawil (born, December 16, 1973) is a Brazilian communication strategist, educator, writer, and entrepreneur, active in the fields of communication, reputation, and leadership.[1][2] He gained national prominence in 2016 by leading the first Brazilian edition of LinkedIn Top Voices.[3][4]

He currently works as a consultant and columnist, producing content focused on topics such as communication, business, and the future of work for Exame and Rádio 98News.[5] Over a 17-year period, he worked in major Brazilian media groups, including Globo, O Estado de S. Paulo, Band, and Jovem Pan.[6][7]

As a speaker, he delivers lectures on communication, the future of work, digital culture, multigenerational dynamics in organizations, and the impact of artificial intelligence on leadership. Over the years, he has participated in events such as TED,[8][9] Gramado Summit,[10] and Web Summit Lisbon,[11][12] among others.[13][14][15]

Biography

Marc Tawil was born in São Paulo into a Jewish family of Sephardic origin, with Syrian and Lebanese roots. He is the son of Mireille Demal Tawil, an Egyptian born in Cairo,[16] and Isaac Tawil, artistically known as Jacques Lelong, a Lebanese born in Beirut. His parents immigrated separately to France, where they met and married, later settling in Brazil in the year of his birth.[17]

He completed his early education at the Lycée international and later at institutions connected to the Jewish community, such as Renascença School, where he studied at different campuses in the city of São Paulo. During this period, he maintained a connection with Jewish cultural and religious practices and participated in community-based educational activities.[18]

He began his professional career in the early 1990s as an editor of a print publication aimed at the Jewish community.[18] Over the following years, until 2010, he worked for media groups such as Jovem Pan, Grupo Estado, and Band, where he gained experience as a journalist and reporter.[19][20]

In 2010, he left traditional newsroom roles to pursue entrepreneurship in corporate communication, founding his own company, Tawil Comunicação. From that point on, he worked in content production, consulting, and the development of communication strategies for companies and leadership figures.[21]

In 2016, he gained national prominence through LinkedIn, where he topped the Top Voices list in Brazil, which recognizes users with high relevance and engagement on the platform.[22][23][3] His articles addressed topics related to behavior, career, and communication, achieving wide reach and impact.[24]

In the following years, he consolidated his work as a communication strategist, focusing on reputation, positioning, and organizational communication.[2][25] He has worked as a speaker and consultant, while maintaining an active presence on digital platforms and in professional training initiatives.[25] During this period, he also resumed activities in the press, working as a radio commentator and columnist, producing content on topics such as business, communication, and the future of work.[2]

Journalism career

Tawil began his journalism career in the early 1990s, when he joined the staff of Resenha Judaica, then a print newspaper serving the Jewish community in São Paulo, where he worked as a content editor.[26][18]

Between 1997 and 2000, he worked at Rádio Jovem Pan, progressing from radio monitoring to international editor.[27][28] In 2000, he moved to Jornal da Tarde, then the second daily newspaper of Grupo Estado, where he remained until 2007.[29] Between 2008 and 2010, he was part of BandNews FM in São Paulo, and in 2009 was noted as the station’s only field reporter.[30]

In 2018, he returned to radio as a commentator on the São Paulo edition of the program Café das 6, on Rádio Globo, a morning show hosted by Mariana Godoy.[31][32]

Between 2019 and 2021, he rejoined Jovem Pan, where he hosted the podcast Autoperformance, focused on topics such as personal development, communication, and leadership.[33] From 2019 to 2025, he wrote the column “Future of Work” for Época Negócios, initially published weekly and later biweekly.[34]

In 2025, he began writing a column for Exame, featuring analyses on marketing, communication, and influence,[35] and also started contributing daily commentary on the future of work for Rádio 98 News, based in Belo Horizonte.[5]

Throughout his career, he has also collaborated with outlets such as Portal Comunique-se, InfoMoney, and Transformação Digital.[36][37][38]

Communication entrepreneurship

In 2010, Tawil began working as an entrepreneur in the field of communication when he founded Dialoog, an agency focused on corporate communication and leadership positioning.[21][39] In 2016, the company was renamed Tawil Comunicação, expanding its scope to areas such as reputation, personal branding, and organizational communication.[23][25] In 2020, the agency’s operations were discontinued,[40] and Tawil began working independently on projects involving strategic consulting, executive education, and public speaking.[41][42][43]

During its period of activity, the company obtained certifications and recognition in the areas of management and workplace environment. In 2017, it received B Corporation (B Corp) certification, granted by Sistema B. In 2018, it was included in the global Best for the World ranking, which recognizes organizations for their performance in social and environmental practices.[44] In 2019, it was named the best small business to work for in Brazil in the “Small Companies” category by the Great Place to Work ranking.[45] In 2021, it was again included in the Best for the World rankings, in evaluations related to ESG practices.[46]

Education and academic activities

Tawil holds a degree in Social Communication from Universidade São Judas Tadeu. He also earned an MBA in Business Management from Fundação Getulio Vargas and an MBA in Marketing from the College of Agriculture at the University of São Paulo.[47]

He works as a graduate-level lecturer at higher education institutions, including HSM University, PUC-RS, and the University of São Paulo,[48][42][47] and is also involved in professional training activities in the field of communication, participating in educational programs and digital platforms. He is a senior instructor at LinkedIn Learning, where he teaches courses focused on topics such as communication, positioning, and relational intelligence.[49][50]

Boards and institutional involvement

Tawil is a member of the Ipsos Reputation Council, an international forum that brings together experts to discuss topics related to trust, reputation, and public opinion.[51] He also serves as an advisory board member of Escola da Nuvem[52] and as a director of the Brazilian Israelite Confederation (CONIB).[53] He is also a member of Administradores.com[54] and BR Nation.[55]

In Brazil, he has participated in editorial and advisory boards of organizations connected to business, education, and communication, such as HSM Management magazine,[56] the Institute for Refugee Reintegration (Adus),[57] and the Comunique-se ecosystem.[58] He also served as a director of Instituto Capitalismo Consciente Brasil.[59]

Published works

Tawil is an author, co-author, and editor of non-fiction works. As an author, he published Trânsito Assassino – As Mortes Aumentam, Ninguém Liga (2007), a reportage-style book on traffic violence in Brazil.[60] As a co-author, he contributed to Haja Saco, O Livro (2009).[61] He has also worked as an editor on books such as Um Olhar (2018),[62] and O Pulo do Gato: esse gato ninguém segura (2018).[63] He is the author of the foreword to Social Selling 4.0 (2019).[64]

As author and co-author

  • 2007 – Trânsito Assassino – As Mortes Aumentam, Ninguém Liga
  • 2009 – Haja Saco, O Livro

Awards and recognition

In 2016, he ranked first in the inaugural Brazilian edition of LinkedIn Top Voices.[22] In 2024, 2025, and 2026, he was named the number one communication specialist on LinkedIn Brazil by the French martech company Favikon.[4]

In 2023, he was inducted into the Hall of Fame of the Brazilian Marketing Academy (Abramark), which recognizes professionals with distinguished careers in communication and marketing.[65][66] During the same period, he received the Aberje Special Award – Vozes Influentes da Comunicação, granted to prominent professionals in corporate communication.[67]

In 2025, he received the Martin Luther King Jr. Award from the organization Jethro International, granted to individuals engaged in initiatives with social impact and the promotion of equality.[68] In the same year, he appeared in rankings and lists related to communication and human resources, including surveys by Favikon,[69] selections by RH Summit,[70] and the IBest Award.[71]

Awards and nominations

Age Award Category Result Ref.
2017 Comunique-se Entrepreneurship Nominated [72]
2019 Comunique-se Journalist and digital influencer Nominated [73]
2023 Aberje Award Special Awards – Influential Voices in Communication Won [67]
2025 Martin Luther King Social services and humanitarian causes Won [68]

References

  1. ↑ Carlos Coutinho, João (18 September 2024). ""Você não vai ser substituído pelo robô, mas por uma pessoa que entende mais de robô que você", diz Marc Tawil". SBT News (in Portuguese). Archived from the original on 14 March 2026. Retrieved 14 March 2026.
  2. 1 2 3 Editorial Staff. "Quem comunica bem decide melhor". Empresário Digital (in Portuguese). Archived from the original on 22 January 2026. Retrieved 22 January 2026.
  3. 1 2 Odri, Guilherme (12 December 2016). "Top Voices: os brasileiros que se destacaram no LinkedIn em 2016". Linkedin (in Portuguese). Archived from the original on 22 January 2026. Retrieved 23 March 2026.
  4. 1 2 Editorial Staff. "Who is Marc Tawil?". Favikon. Archived from the original on April 9, 2026. Retrieved 21 March 2026.
  5. 1 2 Tawil, Marc. "Rede 98: por Marc Tawil". Rede 98 (in Portuguese). Archived from the original on 14 March 2026. Retrieved 14 March 2026.
  6. ↑ Editorial Staff (19 March 2021). "CNN Nosso Mundo entrevista o jornalista e escritor Marc Tawil". CNN (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  7. ↑ Alvarenga, Bianca. "A arte da comunicação". Consumidor Moderno (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  8. ↑ Da Editorial Staff (July 2020). "A gente é aquilo que a gente espalha". TED (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  9. ↑ Editorial Staff (18 November 2020). "TED MacedoWomen: Feminilidades". TED (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  10. ↑ Editorial Staff (30 August 2021). "Washington Olivetto é headliner em imersão em Gramado". GQ (in Portuguese). Archived from the original on 9 April 2026. Retrieved 21 March 2026.
  11. ↑ Editorial Staff. "Web Summit Lisboa: Past Speaker Marc Tawil". Web Summit Lisboa. Archived from the original on 9 April 2026. Retrieved 21 March 2026.
  12. ↑ Dechen, Amanda (27 November 2025). "Marc Tawil defende uso "human-centered" da IA na educação e alerta para risco". Central do Varejo (in Portuguese). Archived from the original on 14 March 2026. Retrieved 14 March 2026.
  13. ↑ D4U Immigration (17 October 2023). "Brasileiros no exterior: evento reúne especialistas em processos de imigração". Valor Econômico (in Portuguese). Archived from the original on 9 April 2026. Retrieved 21 March 2026.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ↑ Editorial Staff (30 June 2023). "Marc Tawil será o apresentador do Brasil em Código 2023". GS1 Brasil (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  15. ↑ Pereira, Ivanildo (22 July 2025). "Marc Tawil: Especialista em comunicação corporativa vem ao DSX com palestra sobre Inteligência Artificial". Onda Digital (in Portuguese). Archived from the original on 9 April 2026. Retrieved 13 March 2026.
  16. ↑ Tawil, Marc (6 September 2007). "No farto réveillon de Mireille, a mão ancestral do Oriente Médio". O Estadão (in Portuguese). Retrieved 26 February 2026.
  17. ↑ Antunes, Beatriz (December 2009). "Da pantalona à piada". Revista Piauí (in Portuguese) (39 ed.). Archived from the original on 26 February 2026. Retrieved 26 February 2026.
  18. 1 2 3 Editorial Staff (1 July 2022). "Marc Tawil: um comunicador criado em um ambiente judaico mas muito sírio e libanês". Confederação Israelita do Brasil (in Portuguese). Archived from the original on 9 April 2026. Retrieved 2 November 2025.
  19. ↑ PLETZ.com (15 June 2017). "Judaísmo Faz Bem - Marc Tawil". Medium (in Portuguese). Archived from the original on 23 March 2026. Retrieved 23 March 2026.
  20. ↑ Federação Israelita SP (June 12, 2017). Judaísmo Faz Bem - Marc Tawil (video) (in Portuguese). Brasil: YouTube. Event occurs at 10:14. Archived from the original on March 23, 2026. Retrieved July 27, 2025.
  21. 1 2 Editorial Staff (7 April 2014). "Jornalistas contam porque trocaram grandes redações por novos rumos na comunicação". Portal Imprensa (in Portuguese). Archived from the original on 26 February 2026. Retrieved 26 February 2026.
  22. 1 2 Editorial Staff (13 December 2016). "10 artigos que mais repercutiram no LinkedIn em 2016". Pequenas Empresas & Grandes Negócios (in Portuguese). Archived from the original on 26 February 2026. Retrieved 26 February 2026.
  23. 1 2 Editorial Staff (16 December 2016). "Os brasileiros desconhecidos que fizeram sucesso no LinkedIn em 2016". Época Negócios (in Portuguese). Archived from the original on 26 February 2026. Retrieved 26 February 2026.
  24. ↑ Toledo, Letícia (12 January 2022). "Como criar uma marca pessoal, segundo o primeiro Top Voice do LinkedIn no Brasil". Infomoney (in Portuguese). Archived from the original on 22 March 2026. Retrieved 21 March 2026.
  25. 1 2 3 Editorial Staff (30 July 2025). "Conheça Marc Tawil, fundador da Tawil Comunicação Estratégica". Empreendedores.com (in Portuguese). Archived from the original on 9 April 2026. Retrieved 13 March 2026.
  26. ↑ Miranda, Júlia (2 December 2024). "45. #PapoÍntimo com Marc Tawil". Hope (in Portuguese). Archived from the original on 9 April 2026. Retrieved 16 February 2026.
  27. ↑ Tawil, Marc (22 April 2019). "As lições do executivo que pausou a carreira no auge para viver um sabático". Época Negócios (in Portuguese). Retrieved 14 March 2026.{{cite web}}: CS1 maint: url-status (link)
  28. ↑ Tawil, Marc (25 February 2020). "Sair da empresa com as portas abertas não é o melhor caminho. É o único". Época Negócios (in Portuguese). Archived from the original on 9 April 2026. Retrieved 14 March 2026.
  29. ↑ Tawil, Marc. "Folha da Tarde: por Marc Tawil". Estadão (in Portuguese). Retrieved 14 March 2026.
  30. ↑ Cristina Lopez, Debora (29 October 2010). "O fazer jornalístico no rádio all news brasileiro:um estudo sobre o processo de convergência nas redações da CBN e da BandNews FM" (PDF). Revista Alceu (in Portuguese). Archived from the original (PDF) on 14 April 2024. Retrieved 14 March 2026.
  31. ↑ Scardoelli, Anderson (14 March 2018). ""O rádio é o único meio de comunicação que une emoção, criatividade e imediatismo"". Comunique-se (in Portuguese). Archived from the original on 9 April 2026. Retrieved 16 February 2026.
  32. ↑ Brocanelli, Rodney (26 February 2018). "Marc Tawil estreia no Café das Seis, da Rádio Globo". Radioamantes (in Portuguese). Archived from the original on 9 April 2026. Retrieved 14 March 2026.
  33. ↑ Editorial Staff. "Autoperformance". Jovem Pan (in Portuguese). Retrieved 16 February 2025.
  34. ↑ Diversos. "Coluna Futuro do Trabalho | Época Negócios". Época Negócios (in Portuguese). Archived from the original on 9 April 2026. Retrieved 14 March 2026.
  35. ↑ Tawil, Marc. "Coluna de Marc Tawil na Revista Exame". Exame (in Portuguese). Archived from the original on 9 April 2026. Retrieved 14 March 2026.
  36. ↑ Tawil, Marc. "Portal Comunique-se: por Marc Tawil". Portal Comunique-se. (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  37. ↑ Tawil, Marc. "Infomoney: por Marc Tawil". Infomoney (in Portuguese). Archived from the original on 14 March 2026. Retrieved 14 March 2026.
  38. ↑ Tawil, Marc. "Transformação Digital: por Marc Tawil". Transformação Digital (in Portuguese). Retrieved 14 March 2026.
  39. ↑ Editorial Staff (28 May 2014). "Assessoria de imprensa é mais uma opção de carreira para o estudante de jornalismo". De Olho na Carreira (in Portuguese). Archived from the original on 26 February 2026. Retrieved 26 February 2026.
  40. ↑ Editorial Staff. "Hall da Fama da Academia Brasileira Marketing: Marc Tawil". Abramark (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  41. ↑ Santos, Hugo (13 May 2021). "As mudanças do trabalho precisam ser repensadas. Agora!". Fortcs (in Portuguese). Archived from the original on 27 February 2026. Retrieved 26 February 2026.
  42. 1 2 Editorial Staff. "Marc Tawil: Estrategista de Comunicação, palestrante, educador e LinkedIn Top Voice". PUC-RS (in Portuguese). Retrieved 26 February 2026.
  43. ↑ Editorial Staff (20 January 2026). "Marc Tawil lembra trajetória da Aberje em entrevista à revista "Empresário Digital"". Aberje (in Portuguese). Archived from the original on 14 March 2026. Retrieved 14 March 2026.
  44. ↑ CAF. "Sistema B e as Empresas B na América Latina" (PDF). Banco de Desenvolvimento da América Latina e Caribe (in Portuguese). p. 187. Archived from the original (PDF) on 10 December 2023. Retrieved 26 February 2026.
  45. ↑ Editorial Staff. "Premiação GPTW Pequenas Empresas 2019". GPTW (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  46. ↑ Editorial Staff (19 July 2021). "39 empresas brasileiras estão entre as melhores do mundo em práticas ESG". Forbes (in Portuguese). Archived from the original on 27 February 2026. Retrieved 26 February 2026.
  47. 1 2 Editorial Staff (27 April 2021). "Comunicação Não-Violenta será tema abordado no Enastic 2021". Poder Judiciário do Estado do Maranhão (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  48. ↑ Editorial Staff (5 May 2021). "HSM University promove webinars sobre economia e consumidores digitais". SEGS (in Portuguese). Archived from the original on 26 March 2026. Retrieved 26 March 2026.
  49. ↑ Barem, Manuela (18 September 2024). "Tão longe do Twitter, tão perto da LinkeDisney". Revista Piauí (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  50. ↑ Editorial Staff (21 December 2021). "Como se Comunicar com Atitude e Autenticidade". Linkedin (in Portuguese). Retrieved 20 March 2026.
  51. ↑ Ajder, Milorad Ajder; Braidwood, Sally; McGeoghegan, Mark; McGrath, Jason; Painter, Matthew; Ross, Trent. "IPSOS: REPUTATION COUNCIL MEMBER PARTICIPANTS" (PDF). Ipsos. Archived from the original (PDF) on 16 February 2026. Retrieved 16 February 2026.
  52. ↑ Mondoni Imprensa EdN. "Executivos Google, Ipiranga, B3, Distrito, Dedalus e Equinix integram novo Conselho Consultivo da Escola da Nuvem". Escola da Nuvem (in Portuguese). Archived from the original on 14 March 2026. Retrieved 14 March 2026.
  53. ↑ Editorial Staff. "Conib: Diretoria". Conib (in Portuguese). Retrieved 13 March 2026.
  54. ↑ Editorial Staff. "Empreendedores.com: Membros". Empreendedores (in Portuguese). Archived from the original on 13 March 2026. Retrieved 13 March 2026.
  55. ↑ Editorial Staff. "BR Nation: Membros". BR Nation (in Portuguese). Archived from the original on 13 March 2026. Retrieved 13 March 2026.
  56. ↑ Diversos. "Revista HSM Management 25 Anos" (PDF). Revista HSM Management (in Portuguese). p. 121. Archived from the original (PDF) on 16 February 2026. Retrieved 16 February 2026.
  57. ↑ Editorial Staff (11 February 2017). "Marc Tawil integra o Conselho Consultivo do Instituto de Reintegração do Refugiado – Brasil". GlorinhaCohen.com (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  58. ↑ Scardoelli, Anderson (16 August 2017). "Marc Tawil reforça time de parceiros do Portal Comunique-se". Portal Comunique-se (in Portuguese). Archived from the original on 9 April 2026. Retrieved 16 February 2026.
  59. ↑ "Evento ensina empresários a transformar ideias em negócios". Pequenas Empresas & Grandes Negócios (in Portuguese). 4 May 2018. Archived from the original on 21 March 2026. Retrieved 21 March 2026.
  60. ↑ Editorial Staff (14 June 2007). "Marc Tawil lança Trânsito Assassino na Livraria da Vila". O Estadão (in Portuguese). Retrieved 16 February 2025.
  61. ↑ Editorial Staff (3 September 2009). "Haja Saco, o Livro". Rolling Stone (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  62. ↑ Editorial Staff (19 March 2018). "Lançamento do livro "Um olhar", de Rita Diwan, Marc Tawil e prefácio do rabino Y. David Weitman, com renda em prol da Ten Yad e Sherit Hapleitá, na Livraria da Vila do Shopping Pátio Higienópolis". Glamurama (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  63. ↑ Júnior Micheletti, Marcos (6 March 2019). "'O Pulo do Gato': livro é lançado em concorrida sessão de autógrafos na capital paulista". Terceiro Tempo (in Portuguese). Archived from the original on 9 April 2026. Retrieved 16 February 2026.
  64. ↑ Gabriela De Callis, Ana (4 January 2020). "12 livros de negócios, tecnologia e economia para ler em 2020". IT Fórum (in Portuguese). Archived from the original on 9 April 2026. Retrieved 16 February 2025.
  65. ↑ Editorial Staff (17 August 2023). "Conheça os 10 novos integrantes do Hall da Fama do marketing do Brasil". Nosso Meio (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  66. ↑ Editorial Staff. "Hall da Fama da Academia Brasileira Marketing: Marc Tawil". Abramark (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  67. 1 2 Editorial Staff. "Aberje: Prêmios especiais 2023". Aberje (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  68. 1 2 Editorial Staff (23 June 2025). "ALESP: Jethro Internacional celebra diplomacia Civil e entrega do Prêmio Martin Luther King". Jethro International (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  69. ↑ Renna, Josie (16 September 2025). "Os 20 melhores especialistas em comunicação no Brasil em 2025". Favikon (in Portuguese). Archived from the original on 14 March 2026. Retrieved 13 March 2026.
  70. ↑ Editorial Staff. "Top 150 Influenciadores de RH". RH Summit (in Portuguese). Retrieved 21 March 2026.
  71. ↑ Ata da premiação. "Prêmio iBest 2025: Vencedores e Finalistas em Influenciador LinkedIn". iBest Award (in Portuguese). Retrieved 21 March 2026.
  72. ↑ Editorial Staff (10 July 2017). "Prêmio COMUNIQUE-SE 2017: Diretora de Plurale, jornalista Sônia Araripe, é uma das indicadas na categoria Sustentabilidade". Plurale (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
  73. ↑ Editorial Staff (26 August 2019). "Grupo Comunique-se divulga lista dos indicados ao Prêmio Comunique-se 2019". Tua Rádio.com (in Portuguese). Archived from the original on 16 February 2026. Retrieved 16 February 2026.
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