Malévola Alves

Malévola Alves, stage name of Mariana Alves (São Bernardo do Campo, 24 March 2004), is a Brazilian digital influencer and content creator.[1] She gained notoriety on TikTok and Instagram, where she produces content about fashion and her gender transition.[2][3] She is also known for having participated in the reality show Rancho do Maia, hosted by comedian Carlinhos Maia.[4]

Biography

Malévola Alves was born in São Bernardo do Campo on 24 March 2004,[1] and started posting videos on the internet when she was 11 years old.[5]

In January 2020, during a routine inspection and patrol, agents of the São Bernardo do Campo Municipal Civil Guard approached a group of transgender teenagers, including Alves. On that occasion, the authorities prevented the group from accessing the women's search line, claiming that their documents showed the sex assigned at birth and their birth names.[6]

At age 18, Alves underwent gender-affirming surgeries.[5]

In 2024, she was invited to participate in the reality show Rancho do Maia, hosted by comedian Carlinhos Maia.[4]

In April 2024, during Easter, Alves posted a video on her social media of a chocolate egg delivery to socially vulnerable communities. In the video, a child approached the influencer's car asking for the sweets. In the video, she refused to hand them over to the child. This generated criticism on social media, which led the influencer to post an apology.[7][8]

In July, she underwent a glottoplasty, sharing details about the surgery on social media.[9]

Wicked play case

On 26 March 2025, while attending the musicalWicked at the Teatro Renault in São Paulo, a woman verbally abused Alves, referring to her using male pronouns and the term "man."[10]

The incident caused a commotion in the seating area and led to a temporary halt of the musical before the start of the second act. Audience members booed the woman and shouted in protest, demanding her removal from the theater. The theater's security team escorted her out. Members of the show's principal cast expressed their support for Alves. Following the incident, the woman disputed the allegations.[10]

Beauty salon case

In 2026, Alves accused a beauty salon in Alphaville, São Paulo, of predatory pricing and commercial fraud.[11] According to her, the final price set for a hair extension and coloring procedure underwent an exorbitant, arbitrary increase compared to the initial quote agreed upon in private conversations. The hairstylist in charge countered the accusations with technical statements and documentation, asserting that the additional costs stemmed from the volume of imported materials required for the influencer's hair extensions, and claiming that Alves was fully aware of the price lists beforehand.[12]

Subsequently, influencer Sophia Florence—also known as "Soso Careca"[12]—expressed support for the business, as did her partner, singer MC Paiva, and singer Jojo Todynho.[13] Alves accused them of coordinating online attacks and making transphobic remarks against her. Todynho rebutted Alves's comments during a live stream, referring to her as a "woman who does not gestate".[14] Todynho denied the allegations of transphobia.[14]

A verbal altercation took place at a shopping center in São Paulo between Alves and the couple MC Paiva and Sophia Florence.[12][15] Following the dispute, Alves retained legal counsel and formally announced her intention to file a civil lawsuit seeking compensation for moral damages, as well as a criminal complaint alleging transphobia, against Jojo Todynho, MC Paiva and the hairstylist.[12]

References

  1. 1 2 Mendes, Maria Luíza (6 May 2026). "Quem é Malévola, rival de Jojo Todynho que ostenta vida de luxo" [Who is Malévola, Jojo Todynho's rival who flaunts a life of luxury?]. Rádio Itatiaia (in Brazilian Portuguese). Archived from the original on 25 July 2026. Retrieved 11 August 2026.
  2. ↑ Almeida, Mateus (28 April 2026). "Alvo de transfobia em 'Wicked', ex-'Rancho do Maia' e mais: quem é Malévola Alves, influenciadora que vive polêmica com Jojo Todynho?" [Target of transphobia in 'Wicked', former 'Rancho do Maia' star, and more: who is Malévola Alves, the influencer embroiled in controversy with Jojo Todynho?]. Purepeople. Archived from the original on 18 May 2026. Retrieved 11 August 2026.
  3. ↑ Bahia, Carlos (27 April 2026). "Quem é Malévola, influenciadora que ameaçou 'acabar' com Jojo Todynho" [Who is Malévola, the influencer who threatened to 'end' Jojo Todynho?]. iBahia (in Brazilian Portuguese). Retrieved 11 August 2026.
  4. 1 2 Ferreira, Caroline (30 April 2026). "Quem é Malévola, influenciadora trans que brigou com MC Paiva e Soso Careca" [Who is Malévola, the trans influencer who fought with MC Paiva and Soso Careca?]. CNN Brasil (in Brazilian Portuguese). Archived from the original on 25 July 2026. Retrieved 11 August 2026.
  5. 1 2 Pasin, Lucas (28 April 2026). "'Também sou milionária': influencer processará Jojo Todynho por transfobia" ['I'm a millionaire too': Influencer will sue Jojo Todynho for transphobia]. UOL (in Brazilian Portuguese). Archived from the original on 11 June 2026. Retrieved 11 August 2026.
  6. ↑ Rodrigues, Felipe (13 January 2020). "Jovem vítima de transfobia em São Bernardo luta por respeito" [Teenager victim of transphobia in São Bernardo fights for respect]. Jornal Diário do Grande ABC (in Brazilian Portuguese). Archived from the original on 18 May 2026. Retrieved 11 August 2026.
  7. ↑ "Acusada de dar fora em criança por chocolate, influenciadora rebate críticas: 'Pelo menos ajudei'; entenda polêmica" [Accused of rejecting a child for chocolate, influencer responds to criticism: 'At least I helped'; understand the controversy]. O Globo (in Brazilian Portuguese). 1 April 2024. Archived from the original on 4 April 2024. Retrieved 11 August 2026.
  8. ↑ "Influenciadora ignora criança em ação social de páscoa e polêmica viraliza" [Influencer ignores child during Easter social action, and controversy goes viral]. Band (in Brazilian Portuguese). 1 April 2024. Archived from the original on 25 July 2026. Retrieved 11 August 2026.
  9. ↑ Morais, Mariana (9 July 2024). "Influenciadora trans mostra antes e depois de cirurgia de mudança vocal" [Trans influencer shows before and after photos of voice change surgery]. Correio Braziliense (in Brazilian Portuguese). Archived from the original on 13 November 2025. Retrieved 11 August 2026.
  10. 1 2 Tomaz, Kléber (27 March 2025). "Influenciadora denuncia transfobia em sessão de Wicked e acusada deixa teatro em SP sob vaias: 'me chamou de homem'" [Influencer denounces transphobia at Wicked screening and accused woman leaves theater in São Paulo amid boos: 'She called me a man']. G1 (in Brazilian Portuguese). Archived from the original on 11 February 2026. Retrieved 11 August 2026.
  11. ↑ "Quem é quem na briga de Malévola e MC Paiva, que envolve cabelo de R$ 6 mil e pancadaria em cinema" [Who's who in the feud between Malévola and MC Paiva, involving a R$6,000 hairstyle and a brawl in a movie theater?]. Terra (in Brazilian Portuguese). 30 April 202. Retrieved 11 August 2026.
  12. 1 2 3 4 "MC Paiva e Malévola: entenda briga envolvendo cabelo de R$ 6 mil, pancadaria em cinema e transfobia" [MC Paiva and Malévola: understand the fight involving a R$6,000 hairstyle, a brawl in a movie theater, and transphobia]. G1 (in Brazilian Portuguese). 30 April 2026. Retrieved 11 August 2026.
  13. ↑ Aya, Giu (30 April 2026). "Entenda briga envolvendo MC Paiva, Malévola e Soso Careca" [Understand the feud involving MC Paiva, Malévola, and Soso Careca]. CNN Brasil (in Brazilian Portuguese). Archived from the original on 25 July 2026. Retrieved 11 August 2026.
  14. 1 2 Vervloet, Liege; Permuy, Pedro (28 April 2026). "Jojo Todynho é acusada de transfobia por influenciadora: "Mulher que não gesta"" [Jojo Todynho is accused of transphobia by an influencer: "A woman who does not gestate"]. Folha Vitória (in Brazilian Portuguese). Archived from the original on 19 May 2026. Retrieved 11 August 2026.
  15. ↑ "Malévola arma confusão com famosos em shopping de São Paulo; veja vídeo" [Malévola causes chaos with celebrities at a São Paulo shopping mall; watch the video]. Band (in Brazilian Portuguese). 30 April 2026. Retrieved 11 August 2026.
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