MagnaReady
| Type | Private |
|---|---|
| Industry | Retail |
| Founder | Maura Horton |
| Headquarters | , |
Area served | Worldwide |
| Products | Clothing |
| Website | magnaready |
MagnaReady is an American clothing technology and e-commerce brand based in Raleigh, North Carolina, focused on producing adaptive clothing for those with dexterity issues. It was founded in 2013 by Maura Horton, after her husband, Don Horton, had trouble buttoning his shirts due to Parkinson's disease.[1] MagnaReady develops patented magnetic shirt technology, which has also been licensed as MagnaClick.[2][3]
History
In 2009, Don Horton, a football coach at North Carolina State University, struggled to button his shirt in the locker room due to Parkinson's disease. His wife, Maura, sewed magnets into her husband's shirts for ease of use. After experimenting with the design she launched the first line of MangaReady shirts online in January of 2013.[1] In 2015, a patent was granted for the technology.[4]
In 2016, PVH Corp. licensed the core technology of MagnaReady as MagnaClick and launched their own line of shirts featuring it.[5][3] The shirts were to be sold by select retailers in-store and online in the fall of 2016, including Amazon, Belk, J.C. Penney and Kohl's.[6]
In September 2017, the MagnaReady technology was licensed in partnership with LF Americas, a division of Li & Fung, to create a new line of MagnaClick clothing, which was planned to launch in 2018.[7][8]
In October 2017, a shirt using MagnaReady technology was featured by New York's Museum of Modern Art in the Items: Is Fashion Modern? exhibit as the modern version of a male dress shirt in January 2017.[9]
On July 29, 2021, GBG USA filed for Chapter 11 bankruptcy and put a substantial portion of its assets up for sale, including MagnaReady.[10][11][12]
References
- 1 2 Kavilanz, Parija. "Football coach's battle with Parkinson's inspires a line of dress shirts". CNNMoney. Archived from the original on April 18, 2013. Retrieved 2017-10-25.
- ↑ Article of Clothing Having Magnetic Fastening Assemblies, 2012-11-12, retrieved 2018-04-09
- 1 2 Parmley, Suzette (2016-12-09). "Van Heusen releases men's dress shirt with magnets instead of buttons". The Toronto Star. ISSN 0319-0781. Retrieved 2017-10-25.
- ↑ Article of Clothing Having Magnetic Fastening Assemblies, 2012-11-12, retrieved 2018-04-09
- ↑ "Style Watch: Raleigh-based MagnaReady could get wider reach". newsobserver. Retrieved 2017-10-25.
- ↑ Scarano, Genevieve (2016-09-29). "Van Heusen Launches Adaptive Magnetic Clothing Solution for Retailers". Sourcing Journal. Retrieved 2018-04-09.
- ↑ "MagnaReady and LF Americas Announce New Partnership". Retrieved 2018-04-09.
- ↑ "LF AMERICAS TO LICENSE MAGNAREADY SHIRT COMPANY". www.mr-mag.com. 25 September 2017. Retrieved 2017-10-25.
- ↑ Bain, Marc. "111 iconic objects that defined the last century of fashion, according to New York's MoMA". Quartz. Retrieved 2017-10-25.
- ↑ Scurria, Andrew (2021-07-29). "Global Brands Group's U.S. Footwear, Apparel Business Files for Bankruptcy". Wall Street Journal. ISSN 0099-9660. Archived from the original on 2021-07-29. Retrieved 2021-07-30.
- ↑ "Global Brands Group North American Arm Files for Ch. 11". finance.yahoo.com. 29 July 2021. Archived from the original on 2021-07-30. Retrieved 2021-07-30.
- ↑ "Global Brands' US business files for bankruptcy". Retail Dive. Archived from the original on 2021-07-30. Retrieved 2021-07-30.