Maestro Dobel Tequila

Maestro Dobel Tequila
TypeTequila Silver, Cristalino, Reposado, Añejo + flavored tequilas
DistributorProximo Spirits Inc
OriginMexico
Introduced2008
Alcohol by volume40% abv
Proof (US)80
Related productsList of tequilas
Websitemaestrodobel.com

Maestro Dobel Tequila is a Mexican brand of 100% agave tequilas owned by the Beckmann Family, who also own the Jose Cuervo tequila brand. Maestro Dobel is distributed by Proximo Spirits.

History

Dobel was created by and named after Juan Domingo Beckmann Legorreta (Dobel being an acronym formed by the first syllables of Domingo Beckmann Legorreta). Beckmann is the eleventh-generation leader of Jose Cuervo tequilas, in collaboration with master distillers ("Maestros") Marco Anguiano and Luis Yerenas.[1][2] It was introduced in 2008.[3]

Dobel offers blanco, reposado, añejo and cristalino tequilas. Known for introducing the first-ever cristalino tequila, which is aged tequila that is then filtered to remove all color. The tequilas produced by Dobel are distilled from 100% blue agave from a single estate in Jalisco, Mexico.[4][5]

The original bottle had a crystal cut glass design with a thick metallic base.[6] The current bottle is modeled after a 19th-century laboratory bottle.[1] Dobel’s packaging / bottle is shaped like a vintage apothecary-style bottle. The heavily-embossed bottle is like the laboratory sample bottles used by the distillery’s Maestro Tequileros.[7] The signature of Maestro Tequilero and the founder of Dobel are on each bottle.

Maestro Dobel Tequilas + production

All Dobel tequilas are 100% agave and double-distilled. In production, water extracted from naturally-occurring underground aquifers are used. The water originates from the volcano in Tequila, Jalisco.[8] As of 2026, tequilas under the Maestro Dobel label include Dobel Blanco; Dobel Diamante Cristalino; Dobel Reposado; Dobel Añejo; Dobel Pavito; Dobel 50 Cristalino, Dobel 50 series of Extra Añejos and Dobel Atelier Tequilas. All Dobel tequilas are 40% Alcohol by Volume (ABV). In tequila production, blanco or silver tequilas are unaged; reposados are aged from weeks to less than 1 year; Añejos more than 1 year but less than 3 years; and Extra Añejos are aged over 3 years.[9] Cristalino tequilas are aged tequilas that are then distilled to remove color while leaving the flavor of aged tequila. These tequila distinctions are all according to the regulatory body in Mexico the Consejo Regulador del Tequila. [9]

Honors and awards

In 2009, Bloomberg Businessweek named Dobel one of the world's 20 best tasting tequilas, stating that it "has the depth and character of the aged spirit without the color."[5] Wine Enthusiast rated it a 93 in 2011, and it won gold medals at the 2011 and 2013 San Francisco World Spirits competitions, and a silver in 2010.[10] In 2020, Bartender Spirits Awards named Dobel Añejo "Tequila Of The Year".[11] In 2025, Dobel Blanco won the Concours Mondial de Bruxelles[12] - Grand Gold Medal. [13]

Marketing and sports partnerships

Ad campaigns for the tequila feature musician Perry Farrell,[1] and Dobel has been a sponsor at the Lollapalooza music festival in Chicago, Illinois.[14]

Maestro Dobel Tequila is the Official Tequila of the US Open. [15][16] The in-court promotion included a signature cocktail the Ace Paloma. [17]

Maestro Dobel is also a partner of the PGA Golf Tour since 2021. [18] The Official Tequila of the PGA Tour. [19]

References

  1. 1 2 3 Deidre Woollard, “Summer Recipes Featuring Maestro Dobel Tequila,” The Pursuitist. Retrieved March 4, 2014.
  2. ↑ Robert Plotkin, “Reserva del Maestro Dobel Diamond Tequila,” Archived 2015-02-12 at the Wayback Machine American Cocktails. Retrieved March 4, 2014.
  3. ↑ “Maestro Dobel Worlds First Diamond Tequila,” tequila.net. Retrieved March 4, 2014.
  4. ↑ Justine Goodman, “Maestro Dobel Tequila,” Maxim, May 8, 2013.
  5. 1 2 David Kiley, “The World’s Best-Tasting Tequilas,” Bloomberg Businessweek, March 12, 2009.
  6. ↑ Reserva del Maestro Dobel Diamond Reposado Tequila, tequila.net. Retrieved March 4, 2014.
  7. ↑ "11 Generations Of Innovative Tequila-Making". Maestro Dobel® Tequila. Retrieved 2026-03-09.
  8. ↑ "Signature Tequilas | Family-Owned Tequila". Maestro Dobel® Tequila. Retrieved 2026-03-09.
  9. 1 2 "Our Tequila – Consejo Regulador del Tequila – Autenticidad y Calidad Certificada". Retrieved 2026-04-17.
  10. ↑ Reserva del Maestro Dobel Diamond 100% Puro de Agave Tequila, Proof66.com. Retrieved March 4, 2014.
  11. ↑ "Tequila Of The Year Goes To Maestro Dobel Añejo". Bartender Spirits Awards. Retrieved 2026-04-17.
  12. ↑ 2025 Concours Mondial de Bruxelles. "Home". Spirits Selection 2025. Retrieved 2026-04-17.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ↑ Concours Mondial de Bruxelles Official Results 2025. "Resultats". Spirits Selection 2025. Retrieved 2026-04-17.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ↑ Patrick Schmitt, “Dobel Partners With Perry Farrell,” The Drinks Business, June 7, 2012.
  15. ↑ Bersola, Camille (2025-08-29). "Proximo Spirits serves up high-impact Dobel Tequila x US Open campaign at New York JFK Airport". Moodie Davitt Report. Retrieved 2026-03-11.
  16. ↑ DiGuiseppe, Stephanie (2025-09-03). "Aryna Sabalenka & Maestro Dobel Tequila at the US Open". Haute Living. Retrieved 2026-03-11.
  17. ↑ "I Tried 5 Cocktails At The US Open & The Best One Was NOT A Honey Deuce". Delish. 2025-09-04. Retrieved 2026-03-11.
  18. ↑ "Maestro Dobel Tequila Elevates the PGA Tour". Maestro Dobel® Tequila. 2025-05-15. Retrieved 2026-03-11.
  19. ↑ "Maestro Dobel Tequila at the US Open After Party". Maestro Dobel® Tequila. 2025-05-15. Retrieved 2026-03-11.