Macoy Dubs

Macoy Dubs
Born
Mark Averilla
EducationColegio de San Juan de Letran (BA)
Occupations
  • Content creator
  • television host
  • educator
  • actor
Years active2017–present
Known for"Macoy Dubs" videos
Auntie Julie
Lunch Out Loud

Mark Averilla, professionally known as Macoy Dubs, is a Filipino content creator, television host, actor, and educator.[1] He is best known for his Tagalog-dubbed videos of popular films and for creating the comedic persona "Auntie Julie".[2]

Early life and education

Mark Averilla's parents separated when he was two years old.[2] As a child, he experienced bullying in grade school due to his weight and asthma.[2]

He attended Colegio de San Juan de Letran in Manila, where he completed a degree in Communication Arts.[3][2] During his time in school, he was active in theater groups and served as a student council officer.[2][3]

Before his career in social media, Averilla worked in Qatar as a property consultant.[3] He later returned to the Philippines and worked as a college instructor at his alma mater, Colegio de San Juan de Letran, where he taught advertising and broadcasting.[4][5]

Career

Content creation

Averilla began creating content in December 2017.[1] He gained initial popularity on Facebook by posting Tagalog-dubbed versions of clips from Western films such as Mean Girls and The Devil Wears Prada.[6] His dubbing videos popularized the phrase "Ganda ka?" (transl. Are you beautiful?).[6][7]

In 2019, Averilla revealed that a brand had dropped a collaboration with him because he was considered "too gay," sparking discussions about discrimination in the advertising industry.[7] By 2021, his Facebook page had reached over one million followers.[8]

"Auntie Julie" persona

During the COVID-19 pandemic in 2020, Averilla introduced a new character named "Auntie Julie" on TikTok.[9] The persona is depicted as a wealthy, progressive aunt from Saint Pedro Poveda College who wears pearl jewelry.[10][11] The character became known for giving life advice, discussing sex education, and matchmaking her son.[1][9]

In August 2020, Averilla briefly halted the "Auntie Julie" series, citing "cancel culture" and negative comments that affected his mental health.[12][10] He resumed the character shortly after receiving support from fans and celebrities.[13][11]

Television, film, and podcasts

Averilla transitioned to mainstream television in October 2020 as a host for the noontime variety show Lunch Out Loud on TV5.[1] He also made guest appearances on the ABS-CBN show It's Showtime.[14] In 2024, he participated in auditions for the gag show Bubble Gang.[15]

He made his film debut in the 2024 movie Fruitcake, produced by Cornerstone Studios.[16]

In 2024, Averilla launched a podcast titled "Dogshow Divas" alongside fellow content creator Baus Rufo.[17] He has been recognized as part of the "new comedy royalty" in the Philippines alongside influencers Pipay and Sassa Gurl.[18]

Activism and advocacy

Averilla uses his platform to speak on social issues.[19] In 2020, he was a speaker at the "My Space, My Rights" virtual Children's Rights Summit organized by the European Union Delegation to the Philippines.[20][4] He also joined other content creators in filing a petition against the Anti-Terrorism Act of 2020 and encouraged the public to speak out against disinformation.[19]

He has partnered with organizations like "We The Youth Vote" to encourage voter registration among the youth.[21] He defines an "influencer" as someone who contributes to the common good and remains socially relevant.[5]

Personal life

Averilla identifies as gay.[22] He has cited actress Jolina Magdangal as a major inspiration for his work and his "Auntie Julie" character; he was previously the president of a Jolina Magdangal fans club chapter.[2][1]

He is a car enthusiast and creates content related to automotive restoration.[23]

Public image and controversies

In October 2020, Averilla's face accidentally appeared on the Facebook livestream of Cavite Governor Jonvic Remulla due to a technical glitch during a rehearsal.[24] This led to speculation that he was managing the governor's page, which his production team denied.[25]

In July 2021, he deactivated his Twitter account, stating that the platform had become "toxic" and detrimental to his "inner core."[26]

In September 2021, Averilla issued a public apology after an old behind-the-scenes video resurfaced showing him joking with a male colleague.[27] He clarified that the interaction was consensual banter between friends but acknowledged that posting it publicly was a mistake and could be misinterpreted.[28][29][30]

Averilla has also gone viral for his humorous ID photos, where he is seen "pouting" in official government documents such as his driver's license and visas.[31][32]

His approach to dealing with online bashers involves "compartmentalization," as he chooses not to engage with personal attacks.[33] His rise to fame has been discussed in media, noting his financial success as a content creator.[34][35] Media outlets have also analyzed his astrology chart in relation to his fame.[36]

References

  1. 1 2 3 4 5 "This Tita loves you". The Philippine Star. November 16, 2020.
  2. 1 2 3 4 5 6 Grana, Rhia (August 22, 2020). "Bullies, butterflies & broken home: The story of Macoy Dubs before FB, TikTok and Aunt Julie". ABS-CBN News.
  3. 1 2 3 Suralta, Bryle (June 27, 2022). "Macoy Dubs: 'Nakaka-Limit ng Comedy ang Cancel Culture'" [Macoy Dubs: 'Cancel Culture Limits Comedy']. Esquire Philippines.
  4. 1 2 "Frankie Pangilinan, Macoy Dubs to speak at EU's children's rights summit". ABS-CBN News. October 15, 2020.
  5. 1 2 "Rappler Talk: Macoy Dubs on comedy and cancel culture". Rappler. August 26, 2020.
  6. 1 2 Li, Patricia (July 21, 2020). "Get ready with TikTok dubber and online activist, Macoy Dubs". Rappler.
  7. 1 2 Malasig, Jeline (December 13, 2019). "Brand allegedly dropped social media personality 'Macoy Dubs' for being 'too gay'". Interaksyon.
  8. ↑ Madarang, Catalina Ricci (March 16, 2021). "'Laban lang sa pangarap': In lockdown anniversary post, Macoy Dubs shares content creation journey" ['Just fight for the dream': In lockdown anniversary post, Macoy Dubs shares content creation journey]. Interaksyon.
  9. 1 2 Rodriguez, Mia (September 3, 2020). "10 Times Auntie Julie Was the Progressive Tita of Our Dreams". Spot.ph.
  10. 1 2 Malasig, Jeline (August 21, 2020). "Macoy Dubs temporarily stops 'Aunt Julie' series due to 'cancel culture'". Interaksyon.
  11. 1 2 Eusebio, Aaron Brennt (August 22, 2020). "Macoy Dubs takes a break from 'Aunt Julie' skit, calls out 'cancel culture'". GMA Network.
  12. ↑ "'Aunt Julie' takes off her pearls as Macoy Dubs calls out cancel culture". Rappler. August 21, 2020.
  13. ↑ Garcia, Cara Emmeline (August 30, 2020). "Macoy Dubs returns with 'Aunt Julie' skit". GMA Network.
  14. ↑ "WATCH: Macoy Dubs as Aunt Julie makes 'Showtime' debut". ABS-CBN News. September 2, 2020.
  15. ↑ Acar, Aedrianne (July 21, 2025). "Social media star Macoy Dubs, spotted sa 'Bubble Gang ng Bayan' auditions" [Social media star Macoy Dubs, spotted at 'Bubble Gang ng Bayan' auditions]. GMA Network.
  16. ↑ Malasig, Jeline (May 24, 2024). "Macoy Dubs enters 'artista' era, teases barkada movie with all-star cast" [Macoy Dubs enters 'celebrity' era, teases barkada movie with all-star cast]. Interaksyon.
  17. ↑ Tunac, Hermes Joy (November 27, 2025). "The accidental birth of 'Dogshow Divas'". GMA Integrated News.
  18. ↑ "The New Comedy Royalty: Macoy Dubs, Pipay Kipay, and Sassa Gurl". Esquire Philippines. June 27, 2022.
  19. 1 2 Colotario, Cinderella (July 27, 2020). "Aling Marie, Macoy Dubs urge Filipinos to speak up despite threat of anti-terror law". Rappler.
  20. ↑ Lalu, Gabriel Pabico (October 15, 2020). "Online personalities Frankie Pangilinan, Macoy Dubs to speak at EU's Children Summit". Philippine Daily Inquirer.
  21. ↑ Garcia, Cara Emmeline (September 17, 2020). "EXCLUSIVE: Macoy Dubs to register among the 40 million Filipino youth this elections". GMA Network.
  22. ↑ "Macoy Dubs, inalala kung paano siya nag-come out sa magulang" [Macoy Dubs recalls how he came out to his parents]. ABS-CBN News. April 24, 2023.
  23. ↑ Uy, Alvin (September 5, 2025). "Cars and Comedy: Macoy Dubs on Humor, Acceptance, and His Honda Prelude Passion Project". Esquire Philippines.
  24. ↑ Madarang, Catalina Ricci (October 16, 2020). "Events team clears name of Macoy Dubs in 'technical glitch' on Jonvic Remulla's Facebook page". Interaksyon.
  25. ↑ Gabinete, Jojo (October 17, 2020). "Bakit nag-appear si Macoy Dubs sa Facebook feed ni Cavite Governor Jonvic Remulla?" [Why did Macoy Dubs appear on Cavite Governor Jonvic Remulla's Facebook feed?]. PEP.ph.
  26. ↑ "Macoy Dubs Deletes His Twitter Account: 'You were my safe space but you deteriorated my inner core'". Cosmopolitan Philippines. July 26, 2021.
  27. ↑ Siazon, Rachelle (September 1, 2021). "Macoy Dubs addresses "groping" incident in LOL". PEP.ph.
  28. ↑ "Macoy Dubs reacts to sexual harassment allegations". ABS-CBN News. September 2, 2021.
  29. ↑ Cruz, Dana (September 1, 2021). "Macoy Dubs apologizes amid sexual harassment accusations". Inquirer.net.
  30. ↑ de Leon, Richard (September 1, 2021). "Macoy Dubs, humingi ng dispensa hinggil sa isyu ng 'panghihipo' sa isang video" [Macoy Dubs apologizes regarding the issue of 'groping' in a video]. Balita.
  31. ↑ Malasig, Jeline (October 15, 2024). "Macoy Dubs juxtaposes pouting selfie with driver's license pic". Interaksyon.
  32. ↑ Malasig, Jeline (December 22, 2023). "Macoy Dubs amuses Pinoys with pouting faces in gov't-issued IDs". Interaksyon.
  33. ↑ "Macoy Dubs, Pipay share how they deal with bashers, bullies". GMA Integrated News. May 14, 2025.
  34. ↑ Santiago, Ervin (May 18, 2025). "Macoy Dubs, Pipay milyun-milyon na ang kinikita bilang vlogger?" [Macoy Dubs, Pipay already earning millions as vloggers?]. Bandera.
  35. ↑ Anoc, Aimee (May 14, 2025). "Macoy Dubs at Pipay, malaki ang nabago sa buhay nang maging content creators" [Macoy Dubs and Pipay, life changed greatly when they became content creators]. GMA Network.
  36. ↑ "The astrology of Macoy Dubs". Rappler. September 16, 2020.
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