MTV Hits (Europe, Middle East and Africa)

MTV Hits
Final logo, used from 2021 to 2025, used in the Israeli feed recently since 2025
Broadcast areaIsrael
HeadquartersLondon, United Kingdom
Programming
LanguageEnglish
Picture format576i (SDTV)
Ownership
OwnerParamount Networks EMEAA
Sister channelsMTV · Club MTV · MTV Live · MTV 80s · MTV 90s · MTV 00s
History
Launched27 May 2014 (2014-05-27)
3 October 2017 (2017-10-03) (Hungary)
5 August 2020 (2020-08-05) (Latin America and the Caribbean)
6 January 2021 (2021-01-06) (Germany)
1 February 2021 (2021-02-01) (Netherlands; relaunch)
1 March 2021 (2021-03-01) (Middle East and North Africa)
1 June 2021 (2021-06-01) (Sub-Saharan Africa)
1 August 2023 (2023-08-01) (Australia)
September 2023 (2023-09) (New Zealand)
31 December 2025 (2025-12-31) (localized feed in Israel)
ReplacedMTV Hits UK (in Europe)
VIVA Hungary (in Hungary)
MTV Brand New (in Benelux and Germany)
MTV Music 24 (in Sub-Saharan Africa)
Closed17 November 2015 (2015-11-17) (France)
1 October 2017 (2017-10-01) (Netherlands; original)
1 July 2021 (2021-07-01) (Russia and ex-Soviet states (except the Baltics and Ukraine))
1 November 2022 (2022-11-01) (Sub-Saharan Africa)
1 January 2025 (2025-01-01) (Netherlands; relaunch)
1 November 2025 (2025-11-01) (Australia)
1 December 2025 (2025-12-01) (New Zealand)
31 December 2025 (2025-12-31) (globally)
Replaced byMTV Hits (France) (in France)
Music Hits (in Poland)
Music Box Hits (some CEE countries)

MTV Hits is an Israeli pay television music video channel operated by Paramount Networks EMEAA, focusing on contemporary pop videos from the 2010s onward. It launched for EMEA on 27 May 2014 as part of a shift from UK-branded feeds to EMEA versions. In October 2025, reports indicated that several MTV-branded music channels in Europe switched off on 31 December 2025.[1][2]

History

On 27 May 2014, international versions of MTV Hits, MTV Dance and MTV Rocks launched across continental Europe, replacing previously distributed UK feeds and removing UK advertising windows.[3] The pan-regional distribution operated under Czech licences issued by RRTV to MTV Networks sro.[4] Later that year, Viacom International Media Networks moved channel distribution licences from the Czech Republic to the Netherlands.[5] In certain markets, the pan-regional feed carried local insertions for advertising and teleshopping slots.

On 17 November 2015, The channel ceased broadcasting in France and was merged by their channel's regional feed.

In the Benelux, carriage ended on 1 October 2017,[6] returned in Belgium and the Netherlands on 1 February 2021, replacing Dutch feed of MTV Brand New.[7] It was withdrawn again in the Netherlands on 31 December 2024.[8]

In Hungary, following the closure of VIVA Hungary in October 2017, MTV Hits replaced it on most platforms.[9][10]

In Germany, on 6 January 2021, MTV Brand New was replaced by MTV Hits.[11]

MTV’s Russian operations were wound down on 1 July 2021, which included the domestic MTV Hits service, MTV Hits ceased broadcasting in Russia.[12]

On 1 June 2021, on DStv in Sub-Saharan Africa, channel 323 switched from the EMEA feed of MTV Music 24 to MTV Hits,[13][14] before being removed from the platform on 31 October 2022.[14]

On 14 April 2025, MTV Hits refresh the programming schedule after the UK feed close down and added back the "Totally 10's" music block.

At 7:00 AM CET On 31 December 2025, MTV Hits closed globally due to the company's restructuring policy.[1] The final music video that played on this channel was Diamonds by Rihanna.[15][16][17][18]

On 31 December 2025, after shutting down the European feed, MTV Israel launched its own local version of MTV Hits along with MTV 00s, with a minor change to the logo only for MTV 00s.[19]

Logos

References

  1. 1 2 "Paramount to close MTV channels across Europe". Broadband TV News. 10 October 2025. Retrieved 5 November 2025.
  2. ↑ "MTV music channels to be switched off across Europe by end of 2025". Euronews. 13 October 2025. Retrieved 5 November 2025.
  3. ↑ "Britské reklamy a teleshopping mizí z hudebních kanálů MTV". RadioTV.cz (in Czech). 28 May 2014. Retrieved 5 November 2025.
  4. ↑ "RRTV – rozhodnutí o licenci (MTV Networks s.r.o.)" (PDF). Rada pro rozhlasové a televizní vysílání (in Czech). 2014. Retrieved 5 November 2025.
  5. ↑ "Viacom switches to Dutch licences". Broadband TV News. 29 July 2014. Retrieved 5 November 2025.
  6. ↑ "TELESAT perd trois chaînes MTV". Télésatellite (in French). 21 September 2017. Archived from the original on 21 September 2017. Retrieved 5 November 2025.
  7. ↑ "Ziggo voert zenderaanpassingen door". Totaal TV (in Dutch). 30 December 2020. Retrieved 5 November 2025.
  8. ↑ "MTV stopt doorgifte MTV Live, MTV Hits en MTV 90's in Nederland". SKV (in Dutch). 29 November 2024. Archived from the original on 29 November 2024. Retrieved 5 November 2025.
  9. ↑ "Októbertől megszűnik itthon a VIVA, jön helyette a felturbózott MTV". HVG (in Hungarian). 26 July 2017. Retrieved 5 November 2025.
  10. ↑ "Eltűnik a VIVA, átalakulnak a magyar zenecsatornák". Origo (in Hungarian). 26 July 2017. Retrieved 5 November 2025.
  11. ↑ "Aus MTV Brand New wurde MTV Hits". Kabel Helpdesk (in German). 6 January 2021. Retrieved 5 November 2025.
  12. ↑ "Майские изменения в операторских телевизионных пакетах". Кабельщик (in Russian). 21 May 2021. Archived from the original on 26 May 2021. Retrieved 6 July 2023.
  13. ↑ "MultiChoice and ViacomCBS Networks Africa quietly switch placeholder channel MTV Music 24 on DStv to MTV Hits". TV with Thinus. 1 June 2021. Retrieved 5 November 2025.
  14. 1 2 "MultiChoice removes Paramount Africa's MTV Hits channel from DStv". TV with Thinus. 28 October 2022. Retrieved 5 November 2025.
  15. ↑ McPherson, Chris (30 December 2025). "After 44 Years, MTV Is Officially Dead". Collider. Retrieved 31 December 2025.
  16. ↑ Blez, Andrea (31 December 2025). "El adiós de los videos musicales en la televisión: la historia de la MTV, el canal que cambió el consumo musical". ElDiario.es (in Spanish). Retrieved 31 December 2025.
  17. ↑ Durr, Matt (31 December 2025). "MTV shutting down music TV channels after nearly 40 years". mlive. Retrieved 2 January 2026.
  18. ↑ en, Por Virginia GarcíaSeguir (31 December 2025). "MTV apaga sus canales musicales icónicos y despide una era de videos las 24 horas". infobae (in European Spanish). Retrieved 2 January 2026.
  19. ↑ https://www.facebook.com/groups/PartyZoneMTV/posts/10163663657338774/
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