MOJO Sports

MOJO Sports
Founded2019
FounderBen Sherwood, Reed Shaffner

MOJO Sports is a Los Angeles-based youth sports technology and media platform that provides coaching instruction, team management tools and multimedia sharing to coaches, athletes and families involved with the five major youth sports: soccer (football), flag football, basketball, baseball and softball.

History

MOJO was founded in 2019 by Ben Sherwood, the former president of Disney-ABC TV Group.[1] Sherwood created MOJO with Reed Shaffner, a product leader at Microsoft, Zynga, Scopely, and Workpop, a company he co-founded and later sold.[2] Sherwood and Shaffner raised funds in 2020, with Alpha Edison Ventures leading the effort along with investors including television producer Tom Werner.[3]

The MOJO app launched in February 2021 with a youth soccer curriculum, focused on coaching content and practice plans. The drill videos, shot at the Banc of California Stadium, were produced by Mandalay Sports. The app launched as an education partner of US Youth Soccer,[4] a non-profit sports association.

Product

MOJO is geared toward coaches[5] and families with kids between the ages of 4 and 13. Coaches can roster and schedule games, and parents can chat and keep score and share highlights during games. The MOJO app also includes player cards[6] that players can customize with stickers and backgrounds.

Board

MOJO has an academic and scientific advisory board made up of experts on youth sports, kinesiology and psychology—including Jenny Etnier, a professor of kinesiology at the University of North Carolina at Greensboro; Dan Gould, a professor and director of the Institute for the Study of Youth Sports at Michigan State University; Andrew MacIntosh, a vice president at RISE, a nonprofit educational company; and Zhang Hongjiang, a computer scientist. It also has an athletic advisory board that includes U.S. Women's National Team stars Julie Foudy[7] and Brandi Chastain and Russell Wilson, NFL quarterback and NFL FLAG co-owner and chairman.[8]

Partners

As MOJO launched additional sports, the company secured partnerships with NFL FLAG and FC Barcelona, both in August 2021[9] and the Jr. NBA in October 2021.[10] In February 2022, MOJO became partners with Major League Baseball,[11] as well as Major League Soccer in August 2022.[12]

MOJO's non-league partners include the Positive Coaching Alliance (June 2021)[13] and the Aspen Institute’s Sports & Society Program (September 2021).[14]

Awards

References

  1. ↑ Andreeva, Nellie (2020-12-14). "Former Top Disney TV Executive Ben Sherwood Launches Family App Mojo Focused On Youth Sports". Deadline. Retrieved 2023-03-04.
  2. ↑ Casey, Tim. "Former Top Disney Executive Ben Sherwood Launches App To Help Parents Coach Youth Sports". Forbes. Retrieved 2023-03-04.
  3. ↑ Burch, Sean (2020-12-11). "Ex-Disney Exec Ben Sherwood Finds His Mojo With New App to Reinvent Youth Sports Coaching". Retrieved 2023-03-04.
  4. ↑ Cillizza, Chris (2021-02-09). "A new app can turn any parent into a coaching whiz | CNN Business". CNN. Retrieved 2023-03-04.
  5. ↑ Schlosser, Kurt (February 9, 2021). "Russell Wilson and Spencer Rascoff back MOJO, an app to help parent coaches find fun in youth sports". GeekWire. Retrieved March 4, 2023.
  6. 1 2 Mueller, Paul (March 2, 2023). "The 10 most innovative companies in sports of 2023". Fast Company. Retrieved March 2, 2023.
  7. ↑ "US women's soccer star helps launch youth sports app from SoCal". FOX 5 San Diego. 2021-03-10. Retrieved 2023-03-04.
  8. ↑ "Team | MOJO Sports". www.mojo.sport. Retrieved 2023-03-04.
  9. ↑ "MOJO Announces Partnership With Barça Studios for FC Barcelona Soccer Coaching Content | MOJO Sports". www.mojo.sport. Retrieved 2023-03-04.
  10. ↑ "MOJO and Jr. NBA Unveil Comprehensive Basketball Coaching Resources | MOJO Sports". www.mojo.sport. Retrieved 2023-03-04.
  11. ↑ "MOJO becomes "Trusted Grassroots Coaching App" of Major League Baseball". MLB.com. Retrieved 2023-03-04.
  12. ↑ "Major League Soccer and MOJO Partner to Provide World-Class Soccer Coaching to Families Across North America | MOJO Sports". www.mojo.sport. Retrieved 2023-03-04.
  13. ↑ "Positive Coaching Alliance Teams Up With MOJO to Empower Coaches On and Off the Field | MOJO Sports". www.mojo.sport. Retrieved 2023-03-04.
  14. ↑ "MOJO Teams Up With the Aspen Institute's Sports & Society Program | MOJO Sports". www.mojo.sport. Retrieved 2023-03-04.
  15. ↑ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2023-03-04.
  16. ↑ "Project Play Champions Archive". The Aspen Institute Project Play. Retrieved 2023-03-04.
  17. ↑ "Best Employers in Sports 2021". Front Office Sports. Retrieved 2023-03-04.
  18. ↑ "NYSS Champions | health.gov". health.gov. Retrieved 2023-03-04.
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