MA-FRA
| Type | Joint-stock company |
|---|---|
| Industry | Chemical |
| Founded | 1965 |
| Founders | Gianfranco Mattioli |
| Headquarters | Baranzate (Milan) |
| Key people | Marco Mattioli (CEO) |
| Website | www.mafra.it |
MA-FRA is an Italian chemical company specializing in automotive, motorcycle, boat, and industry care and cleaning products and is one of oldest in the industry.[1][2]
History
MA-FRA was founded in 1965 by Gianfranco Mattioli[3] during the Economic Boom of the 1960s in Bresso, Italy.[4]
The company collaborated with Nelson Piquet in F1 during the 1980s and with Peugeot Rally in the 1990s. Later, MA-FRA became involved in Ferrari Challenge and collaborated closely with the Mille Miglia.[5]
In 2001, MA-FRA's headquarters moved to the plant in Baranzate, which is still the company's headquarters on the outskirts of Milan.[6]
In the 2010-2020 decade, MA-FRA produced the "Ecolabel" line with totally "green" formulations made with natural and biodegradable surfactants.[7]
MA-FRA established the "Detailing School" in 2016 to technically train new professionals dedicated to car detailing.[8][9][10] The #Labocosmetica brand was launched in the same year, a line of products specifically for car detailing professionals.[11][4]
During COVID-19, MA-FRA launched a series of products for car and room sanitization to counter the spread of the pandemic.[12][13]
In 2022, MA-FRA was represented as a sponsor at numerous automotive events: Autopromotec 2022, the international aftermarket exhibition in Bologna.[14][15]
The company was announced to participate in the Car Wash Show Europe 2023, the industry's largest event.[16]
References
- ↑ Research, Straits (2023-06-26). "Car Care Products Market Size is expected to grow at 3.20% CAGR, North America Leads with Highest Growth Rate of 4.90%, Reveals New Report: Straits Research". GlobeNewswire News Room (Press release). Retrieved 2023-09-18.
- ↑ "Mafra Odorbact Out Air Conditioner Cleaning Purifier 150ml (Talc Fragrance) (EU Legislated against Covid-19)". CarWerkz.com. Retrieved 2023-09-18.
- ↑ "Scompare Gianfranco Mattioli, fondatore e presidente Ma-Fra". BricoMagazine (in Italian). 2012-06-08. Retrieved 2023-09-15.
- 1 2 "Mafra #Labocosmetica, i nuovi prodotti premium per il detailing". Motorionline.com (in Italian). Retrieved 2023-09-18.
- ↑ redazione (2006-11-20). "Ma-Fra, intervista di Marco Mattioli". ELABORARE (in Italian). Retrieved 2023-09-18.
- ↑ "Mafra #Labocosmetica, i nuovi prodotti premium per il detailing". Motorionline.com (in Italian). Retrieved 2023-09-18.
- ↑ "MA-FRA Shampoo auto Ecolabel: efficace detergente a base naturale" (in Italian). 2011-06-06. Retrieved 2023-09-18.
- ↑ admin. "Detailing School – Turning passion into business" (in Italian). Retrieved 2023-09-15.
- ↑ "Detailing School". schoolandcollegelistings.com. 2022. Retrieved September 18, 2023.
- ↑ "La nostra storia". Garage Detailing Padova | Padova, PD | Servizio di lavaggio, inceratura e lucidatura (in Italian). 2022-07-29. Retrieved 2023-09-18.
- ↑ Online, Redazione (2019-03-12). "E' arrivato a Biella #Labocosmetica". La Provincia di Biella (in Italian). Retrieved 2023-09-18.
- ↑ "Mafra: i consigli per il rientro a scuola in sicurezza". Motorionline.com (in Italian). Retrieved 2023-09-18.
- ↑ "Covid-19: Ma-Fra ottiene l'autorizzazione dal Ministero della Salute per la produzione di disinfettanti". Motorionline.com (in Italian). Retrieved 2023-09-18.
- ↑ "Mafra ad Autopromotec 2022 con le ultime novità per la cura dell'auto". Motorionline.com (in Italian). Retrieved 2023-09-18.
- ↑ "Crazy Run 2022: Mafra è sponsor ufficiale della corsa". Motorionline.com (in Italian). Retrieved 2023-09-18.
- ↑ "Car Wash Show Europe 2023". www.petrolplaza.com. 2023-08-24. Retrieved 2023-09-18.