Lonny (magazine)

Lonny
CategoriesLifestyle
FrequencyMonthly
FormatOnline magazine
FounderMichelle Adams and Patrick Cline
Founded2009
First issueOctober 2009 (2009-10)
CompanyLivingly Media (Recurrent)
CountryUnited States
Based inRedwood City, California
LanguageEnglish
Websitewww.lonny.com

Lonny is a monthly online magazine focused on lifestyle and home decor.[1] Launched in October 2009, its name is a portmanteau of "London" and "NY", the hometowns of its two founders, designer Michelle Adams and photographer Patrick Cline.[2]

In 2013, a year after Lonny was acquired by Livingly Media,[3] Michelle Adams ended her tenure as editor-in-chief of the magazine.[2] The same year Irene Edwards was appointed executive editor of the magazine.[2]

In 2015, Livingly Media was acquired by aufeminin.com, a subsidiary of Axel Springer.[4] The magazine is based in Redwood City, California.[5] On 12 December 2017, Axel Springer signs option agreement for the sale of its stake in aufeminin group to TF1 Télévision Française 1 S.A [6]

In 2022, TF1 sold Livingly Media to Recurrent.[7]

References

  1. ↑ Claire Cain Miller (June 20, 2010), "For Interior Designers, D.I.Y. Philosophy Extends to Web Magazine", The New York Times, New York, retrieved August 31, 2009
  2. 1 2 3 Sarah Firshein (March 8, 2013). "After Three Years, Michelle Adams to Bid Sayonara to Lonny". Curbed. Archived from the original on February 2, 2017. Retrieved February 14, 2016.
  3. ↑ "We've Acquired Lonny Magazine". Zimbio.
  4. ↑ "Aufeminin.com to Buy Livingly Media". Retrieved March 6, 2015.
  5. ↑ "Lonny Magazine". Linkedin. Retrieved May 24, 2020.
  6. ↑ "Axel Springer signs option agreement for the sale of its stake in aufeminin group to Télévision Française 1 S.A." December 12, 2017.
  7. ↑ "Under new owners, Lonny sets its sights on Gen Z". February 2, 2022.
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