Lily (magazine)

Lily
Editor-in-chiefJorge Gubern Ribalta
CategoriesWomen's magazine
FrequencyWeekly
Format18'5 x 26'5
Circulation42,430
PublisherEditorial Bruguera
First issue1970 (1970)
Final issue
Number
1985 (1985)
1,208
CountrySpain
Based inBarcelona
LanguageSpanish
Cover of Lily Especial Esther No. 5 (1978), illustrated by Purita Campos.

Lily was a women's magazine published in Spain by Editorial Bruguera between 1970 and 1985. It was one of the last successful comic books (tebeos) aimed at young girls in its domestic market.[1]

Its editor‑in‑chief was Jorge Gubern Ribalta.[2]

Publication history

Lily took over the place in Bruguera's comics line left vacant by the discontinued magazines Sissi and Blanca,[1] to such an extent that its first issue was numbered 444, directly continuing the numbering from the last issue of Sissi, which had ended with issue 443 in 1967.[3]

During its first year, the magazine reached an average circulation of 42,430 copies per issue.[4]

In 1976, Bruguera launched the spin-off title Super Lily.[5]

Features

Lily was published in vertical format with 20 pages and sold for 5 pesetas.[6] It avoided the sentimental themes that had dominated earlier girls’ comics and instead emphasized action and humor.[1]

In addition to joke sections, horoscopes, music, film and television news, and puzzles, it included the following comic series, many of them from British syndication:[7]

YearsIssuesTitleSerial storylinesAuthor(s)Origin
1970–1985444–Lily—Roberto SeguraOriginal[8]
1970–444, 445Julita——Syndication International
1970–444, 445La terrible Fifí—Nene Estivill—
1970–444, 445Caty, la chica gato—Giorgio Giorgetti[9]Syndication International
1970–444, 445Fina—Reg Parlett[9]Syndication International
1970–444, 445Cristina y sus amigas—T. Ardanuy / Cuyas—
1970–444, 445Los extraordinarios relatos del tío Arthur——Syndication International
——Tina y Rosi—Isabel Penalva—
——Dorita——Syndication International
1974631–Esther—Philip Douglas / Purita CamposSyndication International
1975—LinaLa caravana de la cóleraGreg / Paul CuvelierTintin
19811045[10]Emma es encantadora—Trini Tinturé / Andreu Martín—
1985—Candy Candy—Kyōko Mizuki / Yumiko IgarashiManga

Reception

Tino Regueira suggests that its enduring success may be explained by the close connection it maintained with its readers.[11]

References

  1. 1 2 3 Ramírez, Juan Antonio (1975). La historieta cómica de postguerra. Madrid: Cuadernos para el Diálogo. p. 105.
  2. ↑ Cuadrado, Jesús (2000). Atlas español de la cultura popular: De la historieta y su uso 1873–2000. Madrid: Ediciones Sinsentido / Fundación Germán Sánchez Ruipérez. p. 593.
  3. ↑ Guiral, Antoni (2010). Cuando los cómics se llamaban tebeos: La escuela Bruguera (1964–1986). Barcelona: Ediciones El Jueves. p. 149.
  4. ↑ Fontes, Ignacio; Menéndez, Manuel Ángel (1996). Diccionario de uso de los medios de comunicación. Barcelona: Ariel. p. 733.
  5. ↑ Guiral, Antoni. "Super Lily". Humoristan – Museo digital del humor gráfico (in Spanish). Retrieved 31 July 2025.
  6. ↑ Ramírez, Juan Antonio (1975). La historieta cómica de postguerra. Madrid: Cuadernos para el Diálogo. p. 109.
  7. ↑ (n.a.). "Lily magazine overview". Humoristan – Museo digital del humor gráfico (in Spanish). Retrieved 31 July 2025.
  8. ↑ Guiral, Antoni (2007). Del tebeo al manga: Una historia de los cómics. Vol. 6: El humor. Barcelona: Panini. p. 187.
  9. 1 2 Bernárdez, Ruth. "Otros personajes de cómic". Esther y su mundo (in Spanish). Retrieved 31 July 2025.
  10. ↑ Matías Guiu, Armando (June 1983). "Comic Story-24". Bruguelandia. No. 24. p. 51.
  11. ↑ Regueira (2005), p. 108.

Bibliography

  • Cuadrado, Jesús (2000). Atlas español de la cultura popular: De la historieta y su uso 1873–2000 (Spanish Atlas of Popular Culture: On Comics and Their Use 1873–2000). Vol. 2. Madrid: Ediciones Sinsentido / Fundación Germán Sánchez Ruipérez. ISBN 84-89384-23-1.
  • Delhom, José María (1989). Catálogo del tebeo en España. 1865–1980 (Catalogue of Spanish Comics. 1865–1980). Barcelona: Círculo del Cómic, S.A. / CESA. ISBN 8486404029.
  • Fontes, Ignacio; Menéndez, Manuel Ángel (2004). El parlamento de papel. Las revistas españolas en la transición democrática (The Paper Parliament: Spanish Magazines in the Democratic Transition). Asociación de la Prensa de Madrid. ISBN 84-87641-19-9.
  • Guiral, Antoni (2007). Los tebeos de nuestra infancia: La Escuela Bruguera (1964–1986) (The Comics of Our Childhood: The Bruguera School (1964–1986)). Colección Magnum nº 7. Barcelona: Ediciones El Jueves, S.A. ISBN 978-84-9741-589-7. Legal deposit: B-50353-2007.
  • Guiral, Antoni (2010). 100 años de Bruguera: De El Gato Negro a Ediciones B (100 Years of Bruguera: From El Gato Negro to Ediciones B). Barcelona: Ediciones B. ISBN 9788466638166. Legal deposit: B-24625-2010.
  • Ramírez, Juan Antonio (1975). El "comic" femenino en España: Arte sub y anulación (Women's Comics in Spain: Sub-Art and Annulment). Colección Divulgación Universitaria, Arte y Literatura, no. 78. Madrid: Cuadernos para el Diálogo. ISBN 84-229-0177-3. Legal deposit: M. 8.752–1975.
  • Regueira, Tino (2005). Guía visual de la Editorial Bruguera 1 (1940–1986). Barcelona: Ediciones Glénat S.L. ISBN 84-8449-664-3. Legal deposit: B-2551-05.