Le Matin Bleu

Le Matin Bleu
TypeFree daily newspaper
FormatTabloid
OwnerEdipresse
Founded31 October 2005
Ceased publication
24 September 2009 (2009-09-24)
LanguageSwiss French
HeadquartersLausanne
CountrySwitzerland
Circulation100,000 (2005)
Sister newspapers
Le Matin
OCLC number716842896
Websitelematinbleu.ch (in French)

Le Matin Bleu (transl. The Blue Morning) was a Swiss French-language free daily newspaper, published by Edipresse in Lausanne between 2005 and 2009.

History

A tabloid-format newspaper, Le Matin Bleu was first published on 31 October 2005,[1][2][3] and had an initial print run of 100,000 copies.[3][4] It was launched in anticipation of 20 minutes, the French-language edition of 20 Minuten, starting 8 March 2006, both of which are also free daily newspapers.[3][4] The two papers competed for the same audience.[5]

The newspaper was distributed in the most-populated areas of Romandy.[3] While it shared its name with the daily newspaper Le Matin, also published by Edipresse, it was edited independently.[3]

On 25 September 2009,[6] the newspaper ceased publication because of the merger of Edipresse and Tamedia, which was already publishing 20 minutes.[7] Le Matin Bleu was also operating with heavy losses; Switzerland's competition watchdog considered that Le Matin Bleu would have likely been eliminated from the market merge or not.[8]

See also

References

  1. ↑ "ADN 4th Spanish national" (PDF). Free Daily Newspapers Newsletter (15). March 2006. Archived from the original on 25 July 2008. Retrieved 22 February 2015.
  2. ↑ Bollinger, Ernst: "Le Matin" in German, French and Italian in the online Historical Dictionary of Switzerland, 2008-08-22.
  3. 1 2 3 4 5 "«Le Matin Bleu», journal romand et gratuit | RTS". rts.ch (in French). 14 September 2005. Retrieved 23 May 2026.
  4. 1 2 "«20 Minutes» viendra défier «Le Matin Bleu» sur son territoire". Le Temps (in French). 25 October 2005. ISSN 1423-3967. Retrieved 23 May 2026.
  5. ↑ "Free papers prepare to do battle". SWI swissinfo.ch. 24 October 2005. Retrieved 23 May 2026.
  6. ↑ "Merger of free daily newspapers and of online classifieds - TX Group". tx.group. Retrieved 23 May 2026.
  7. ↑ "«20 minutes» tourne la page du papier et signe la fin d'une ère". 24 heures (in French). 22 December 2025. Retrieved 23 May 2026.
  8. ↑ "Fusion de 20 minutes et du Matin Bleu en vue | RTS". rts.ch (in French). 17 November 2009. Retrieved 23 May 2026.



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