Shizhuang L'Officiel
 | |
 Cover of the June 2026 issue, Cecilia Cheung by Zuo Shutong | |
| Editor-in-Chief | Zhang Jing (张晶) |
|---|---|
| Categories | Fashion |
| Frequency | Monthly |
| Total circulation | 839,000[1] (2021) |
| Founder | Chen Tianbo |
| First issue | June 1980 |
| Company | Fashion Magazine Co., Ltd. (1980–present) |
| Country | China |
| Based in | Beijing[2] |
| Language | Chinese |
| ISSN | 1002-4158 |
时装 L'Officiel China, previously published as 时装 Fashion, and commonly known as 时装 [Shizhuang], is a Chinese monthly fashion magazine. It is the oldest operating fashion magazine in China and since 2003 has served as the Chinese edition of the French fashion magazine L'Officiel.
Background
时装 [Shizhuang] L'Officiel China is the Chinese edition of French fashion magazine L'Officiel. It was founded in 1980 by Chen Tianbo as 时装 [Shizhuang] Fashion and is the oldest operating Chinese fashion magazine. From 2001 to 2002 it was associated with the Korean fashion magazine Farbe and from December 2003 it began to be published as the Chinese edition of L'Officiel in co-operation with Éditions Jalou (since 2022 with The Generation Essentials Group).
L'Officiel previously operated a Chinese-language edition from 1987 to 1990 and in 2002 from Hong Kong.[3][4]
The magazine is a monthly publication published twelve times per year.
Editors
| Editor | Start year | End year | Ref. |
|---|---|---|---|
| as 时装 [Shizhuang] Fashion (1980–2003) | |||
| Chen Tianbo (陈天宝) | 1980 | [5] | |
| Fei Dasheng (费达生) | [5] | ||
| Zhou Changqing (周长青) | 1999 | ||
| as 时装 [Shizhuang] L'Officiel China (2003–present) | |||
| Cheng Min (程敏) | 2003 | [6] | |
| Zhang Jing (张晶) | 2017 | present | [7] |
History
Shizhuang Fashion was founded in 1980 as a quarterly.[8] It was the first fashion magazine to be published in the People's Republic of China's due to Reform and opening up.[5] During this early period the magazine featured a mix of academic, consumer, and trade information.[5] Chen Tianbo was the first editor and in this early period he was the sole employee, writing and proofreading articles with a ballpoint pen from a small room inside the Ministry of Foreign Economic Relations and Trade.[5][8]
In 1983, Shizhuang Fashion organised the first Chinese fashion show it featured designs by Pierre Cardin.[6] In co-operation with the Bunka Fashion College, the first Chinese fashion education course was launched utilising Japanese textbooks in 1985.[8]
Zhou Changqing was appointed editor of the magazine in 1999 and overhauled the title, notably opening a branch office in New York City.[9] It was from this branch office that in 2001 that the Japanese flag dress scandal occurred.[10] In a photoshoot for a 2001 issue of Shizhuang Fashion, actress Zhao Wei wore a Heatherette dress featuring a rising run flag, this saw Zhao branded as a "traitor".[10]
In December 2003, the magazine entered into a publishing agreement with Éditions Jalou and rebranded to 时装 L'Officiel China, now distributed across mainland China, Hong Kong and Macau.[11][6] The first issue featured Emmanuelle Béart on the cover.
A Chinese-language version of L'Officiel launched for Singapore in July 2026 under the Shizhuang L'Officiel title.[12] An English-language Singaporean edition has been in publication since 2007.
Circulation
In the mid-1980s the magazine had a circulation of 300,000.[5] In 1986 it boasted a circulation of 730,000 copies and a readership of one million people.[13]
Editions
- 时装 L'Officiel China (since Summer 1980)
- 时装 L'Officiel Singapore (since July 2026)
See also
- List of L'Officiel China cover models
- L'Officiel, Original French edition in publication since 1921
References
- ↑ L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. 2021. p. 296. ISBN 978-8829712809.
- ↑ "L'Officiel China". Fashion Model Directory. Retrieved 3 July 2026.
- ↑ "Éditions Jalou". Jalou Gallery. Archived from the original on 29 March 2008. Retrieved 3 July 2026.
- ↑ "巴黎时装. 6 | WorldCat.org". Worldcat. OCLC 299172807. Retrieved 3 July 2026.
- 1 2 3 4 5 6 Tsui, Christine. "BoF中国时尚商业简史 | 中国现代时装杂志的诞生". 知乎专栏 (in Chinese). Retrieved 13 August 2023.
- 1 2 3 "《时装L'OFFICIEL》海上嘉年华_新浪网". eladies.sina.com.cn (in Chinese). Retrieved 3 July 2026.
- ↑ Tonchi, Stefano; Pecorari, Marco (2021). L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. ISBN 978-8829712809.
- 1 2 3 "纪念改革开放30周年：服装变革30年_新闻中心_新浪网". news.sina.com.cn. Retrieved 3 July 2026.
- ↑ "相关资料：OFFICIEL公益优雅女星评委-周长青_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 3 July 2026.
- 1 2 "Pop star under fire for posing in outfit with Japanese flag". South China Morning Post. 5 December 2001. Retrieved 3 July 2026.
- ↑ "Editions Jalou - L'Officiel China". Jalou Media Group. Archived from the original on 9 September 2012. Retrieved 3 July 2026.
- ↑ "L'OFFICIEL AMTD IDEA Sets 2026 Launch for L'OFFICIEL Taiwan and L'OFFICIEL 时装 Singapore". The Straits Times. 25 June 2026. ISSN 0585-3923. Retrieved 3 July 2026.
- ↑ "盘点建国60年60个时尚传奇(组图)(5)_新浪尚品_新浪网". style.sina.com.cn. Retrieved 3 July 2026.
External links
- L'Officiel China at Fashion Model Directory
- L'Officiel China at models.com