Kharina Steakhouse
 | |
| Formerly | Tog |
|---|---|
| Type | Chain store |
| Industry | Restaurant |
| Genre | Drive-in, casual dining, fast food |
| Founded | November 14, 1975 in Curitiba, Brazil |
| Founder | Rachid Cury Filho |
| Website | https://kharina.com.br |
Kharina Steakhouse, previously named Tog, is a family business casual dining chain store from Curitiba.[1]
History
The restaurant was created by Rachid Cury Filho after he felt frustrated in his old job at a tire shop. Initially called Tog, the concept came from the drive-ins he saw in American films. He bought one terrain of his father in Capanema, Curitiba (nowadays renamed as Jardim Botânico),[2][3] thus inaugurating the first unit on 14 November 1975.[4]
In 1981, a second unit of Kharina was opened in Batel.[2] The drive-in movement became slower, and the restaurant focused on table service.[5] Cury quickly formed a partnership with Roberto Mehl,[5] but it was dissolved and the restaurant was renamed Kharina. The name was based on a Bhutan legend where a young chef named Karina went to Europe to learn how to cook and, when she came back, she has enchanted the king with her ground meat recipe and has married him.[2][3][5] Cury added a "h" in the name for "cabalistic reasons".[5] Later, a unit in Água Verde was inaugurated.[6]
In the 2010s, the franchise's growth has stagnated due the arrival of international franchises, such as The Fifties, Applebee's and Outback Steakhouse, and the creation of new restaurants using the same model, such as Madero.[7] In 2012, the franchise was reformulated to work with casual dining and the restaurants were reformed,[8] and on 10 July Kharina's logo has changed.[9] In 2013, a unit was opened in Cabral.[10] In 2017, a restaurant was opened in Centro Cívico, working with an all-day model.[11] There's also a unit in Portão.[12]
In 2017, Kharina invested in expanding the franchise to another states, with the first restaurant inaugurated at Shopping Parque da Cidade in São Paulo.[13] There are also stores at Shopping Anália Franco (SP), Campinas and Londrina.[12] In 2020, during the Covid-19 Pandemic, Kharina operated with take away and delivery, and reinaugurated the drive in.[14]
Food
Kharina is a casual dining and steakhouse restaurant[15] that works with eco-kitchen, a concept Cury met at the NRA Show, in Chicago.[2] The restaurant has won the Green Kitchen and Echo Lixo Útil seals.[16][17]
Initially, Kharina served burgers and milkshakes at the client's car. In 1981 the restaurant began serving open sandwiches called Club Kharina, the most sold dish of the franchise.[2][3] In 2012 Prime Burgers, a line of 8 burgers, was released.[18]
Karina serves breakfast that includes pão de queijo, coffee, orange juice, muffins, pão na chapa, sandwiches, cheesecakes and mousses.[19] It also serves business lunch that includes steak, espetinho, strogonoff, fish, pasta, several types of salad,[20] feijoada,[21] and soups.[22]
The restaurant also opens for happy hours[23] and works with kids' meal.[24]
Prizes
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2025 | Prêmio Bom Gourmet | Business Plate | Won | [25] |
| 2024 | Prêmio Bom Gourmet | Kids Space | Won | [26] |
| 2023 | TopView | Kids Space | Won | [27] |
References
- ↑ Grandi, Ghilherme (7 February 2019). "Uma história nunca contada: quem é Kharina da tradicional rede Kharina". Bom Gourmet (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- 1 2 3 4 5 "Kharina completa 40 anos de uma bela história!". Bem Paraná (in Brazilian Portuguese). 17 November 2015. Archived from the original on 30 April 2026. Retrieved 30 April 2026.
- 1 2 3 Sarzi, Lucas (15 August 2019). "Tradicional lanchonete de Curitiba celebra sanduíche milionário". Tribuna do Paraná (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Rede Kharina completa 37 anos". Bem Paraná (in Brazilian Portuguese). 15 November 2012. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- 1 2 3 4 Grandi, Guilherme (7 February 2019). "Quem é a tal Kharina, que dá nome à famosa rede de lanchonetes curitibana?". Tribuna do Paraná (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Kharina Água Verde reinaugura totalmente renovado!". Bem Paraná (in Brazilian Portuguese). 11 November 2015. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Fonseca, Mariana (21 October 2018). "Concorrente curitibano do Fifties e Outback planeja conquistar São Paulo". Exame (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Scheffer, Cinthia (31 July 2011). "Kharina investe para rejuvenescer a marca". Gazeta do Povo (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Depois de mais de três décadas, Kharina ganha nova logomarca". Gazeta do Povo (in Brazilian Portuguese). 5 July 2012. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Kharina abre unidade no Cabral com atendimento "madrugueiro"". Bom Gourmet (in Brazilian Portuguese). 18 July 2013. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Kharina all-day inaugura nesta quarta-feira, dia 5". Bem Paraná (in Brazilian Portuguese). 4 July 2017. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- 1 2 Hooks, Matheus. "Restaurante Kharina - Há mais de 45 anos sendo sempre a melhor escolha!". Hooks Magazine (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Grandi, Guilherme (12 March 2019). "Kharina investe R$ 40 milhões para conquistar o Brasil com seu sanduíche". Bom Gourmet (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Browne, Bárbara Magalhães (24 March 2020). "Kharina intensifica práticas responsáveis". Bem Paraná. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Ritzmann, Bebel (11 September 2015). "Kharina Água Verde reinaugura após reforma". Tribuna do Paraná (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Kharina promove palestra com fundador do selo Green Kitchen Brasil". Bem Paraná (in Brazilian Portuguese). 17 January 2017. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Lima, Bruno de (19 February 2019). "Ele fatura R$ 30 milhões com rede de restaurantes inspirada em modelo norte-americano". Pequenas Empresas & Grandes Negócios (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Restaurante Kharina Batel apresenta linha "Prime Burgers"". Bem Paraná (in Brazilian Portuguese). 23 July 2012. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Meirelles, Simone (6 February 2019). "Kharina All Day agora serve café da manhã". Bem Paraná. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Meirelles, Simone (14 November 2018). "Kharina apresenta seu novo cardápio de almoço executivo". Bem Paraná (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "A refeição completa custa R$19,20". Bem Paraná (in Brazilian Portuguese). 23 May 2012. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Novas opções de sopas no Kharina". Bem Paraná (in Brazilian Portuguese). 27 May 2015. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Browne, Bárbara Magalhães (17 February 2020). "Happy Hour com 50% de desconto no Kharina". Bem Paraná (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Meirelles, Simone (30 May 2018). "Kharina oferece espaço kids com brincadeiras pedagógicas". Bem Paraná (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Vencedores do Prêmio Bom Gourmet 2025: veja a lista completa". Tribuna do Paraná (in Brazilian Portuguese). 17 August 2025. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ "Prêmio Bom Gourmet: Bistrô Armazém vence como melhor Prato Feito Barateza". Tribuna do Paraná (in Brazilian Portuguese). 27 August 2024. Archived from the original on 1 May 2026. Retrieved 1 May 2026.
- ↑ Souza, Talita (15 November 2023). "PTG 2023 | Experiências espetaculares | Melhor Estabelecimento Gastronômico Para Ir Com Crianças | Kharina". TopView (in Brazilian Portuguese). Archived from the original on 1 May 2026. Retrieved 1 May 2026.