Julie Masino

Julie Masino
Born
Julie Felss Masino

United States
EducationMiami University (BA, 1993)
OccupationBusinessperson

Julie Felss Masino is an American businessperson.[1] Masino is the former CEO of the Cracker Barrel restaurant chain.[2][3][4][5][6] She was previously (2018–2023)[4] the president of Taco Bell North America, and subsequently Taco Bell International.[1][7]

Masino received a Bachelor of Arts in communication from Miami University in 1993.[7]

Masino worked at Cracker Barrel from August 2024, from November as president and CEO.[6].

Masino was the subject of controversy after she in August 2025 oversaw the redesign of the Cracker Barrel sign and restaurants in an attempt to appeal to younger customers. After considerable public backlash and Cracker Barrel stock plummeting in price, within a week[2] Masino reversed her decision to update and change the restaurants and company sign.[1]

On Monday, July 27, 2026, Masino stepped down from her position at Cracker Barrel and was replaced by David Deno, the former head of Bloomin' Brands.[8]

References

  1. 1 2 3 Haddon, Heather (June 10, 2026). "How Cracker Barrel's CEO Saved Her Job". The Wall Street Journal. Retrieved July 13, 2026.
  2. 1 2 Havers, James (November 27, 2025). "Cracker Barrel CEO Feels Fired By America". Yahoo News. Retrieved July 13, 2026.
  3. ↑ Fantozzi, Joanna (July 18, 2023). "Cracker Barrell". NRN. Retrieved July 13, 2026.
  4. 1 2 "Management". Cracker Barrel. Retrieved July 13, 2026.
  5. ↑ McCrory, Chris (October 23, 2025). "Cracker Barrel CEO defends short-lived rebranding attempt after sales dive". King5. Retrieved July 13, 2026.
  6. 1 2 Maze, Jonathan (July 18, 2023). "Cracker Barrel names Julie Felss Masino CEO as Sandra Cochran retires". Restaurant Business Online. Retrieved July 13, 2026.
  7. 1 2 "Living Más: Julie Felss Masino '93, president of Taco Bell International, to headline the 2020 CAS Recognition Ceremony". Miami University. February 26, 2020. Retrieved July 13, 2026.
  8. ↑ McCarthy, Lauren (July 27, 2026). "Cracker Barrel Chief Executive Who Oversaw Logo Change Steps Down". The New York Times.
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