Joseph Harwood

Joseph (Jojo) Harwood (née Lawrence, born 3 May 1990) is a British makeup artist and social media personality. In 2013, Harwood won the makeup category of The You Generation, a competition created by Simon Cowell’s Syco Entertainment in partnership with YouTube.[1]

Early life

Harwood was born and raised in Brighton.

Social media

Harwood began publishing makeup tutorials and celebrity transformation videos on YouTube. In 2013, Harwood entered the makeup category of The You Generation, a year-long online talent competition launched by Simon Cowell in partnership with YouTube. Harwood's entry was selected as the category winner by Pixiwoo.[2] In April 2014, Harwood was subsequently announced as the competition's grand prize winner.[3]

Makeup artistry

In 2019, Harwood collaborated with cosmetics brand Jecca Blac on its Sculpt & Soften Palette.[4] Harwood has been interviewed about gender and makeup by publications including the BBC,[5] British Vogue[6] and Elle.[7] Harwood has served on the British Beauty Council's Diversity, Equity and Inclusion Committee.[8] In 2022, Harwood was appointed to the advisory board of beauty technology company Revieve, with a focus on its diversity, equity and inclusion programmes.[9]

Activism

Harwood has served as a Young Ambassador for The Prince's Trust.[10]

Notes

References

  1. ↑ "GNI MAG ISSUE 27 by GNI MAG - Issuu". issuu.com. 3 July 2017. Retrieved 19 March 2022.
  2. ↑ "Make Up Master revealed! Pixiwoo choose their Winner!". YouTube. 26 July 2013. Archived from the original on 26 July 2013. Retrieved 15 August 2026.
  3. ↑ "Congratulations @JosephHarwood our GRAND PRIZE winner! Well done! x". X (formerly Twitter). 5 April 2014. Retrieved 15 August 2026.
  4. ↑ "Jecca Blac rebrands and collaborates with YouTube star Joseph Harwood". www.cosmeticsbusiness.com. Retrieved 19 March 2022.
  5. ↑ Jacobs, Bel. "Is men's make-up going mainstream?". www.bbc.com. Retrieved 19 March 2022.
  6. ↑ "Is 2019 The Year Men's Make-Up Goes Mainstream?". British Vogue. 20 January 2019. Retrieved 19 March 2022.
  7. ↑ Metzger, Chloe (10 October 2017). "The 5 Most Insanely Useful Make-Up Tricks For Transgender Women". ELLE. Retrieved 19 March 2022.
  8. ↑ "A Beauty Industry That Looks Like You". British Beauty Council. October 2024. Archived from the original on 3 November 2024. Retrieved 15 August 2026.
  9. ↑ "Advisory — Revieve". www.revieve.com. Retrieved 19 March 2022.
  10. ↑ "Joseph Harwood | Success stories | About The Trust | The Prince's Trust". www.princes-trust.org.uk. Retrieved 19 March 2022.
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