Jojo Bragais

Jojo Bragais
Bragais in 2026
Born
Jose Joaquin Albao Bragais

April 27
Albay, Bicol, Philippines
CitizenshipPhilippines
EducationBicol University (B.S.)
Occupation
  • Businessman

Jose Joaquin "Jojo" Albao Bragais is a Filipino shoe designer and businessperson. He is the president and CEO of Jojo Bragais, a Filipino shoe brand known for pageant shoes.

Personal life

Bragais was born and raised in Albay to Diomedes and Elsie Bragais. He is the youngest among four siblings.[1] He graduated with a B.S. Nursing degree from Bicol University's Tabaco Campus in 2012.[2] He is both a licensed midwife and nurse by profession.[1][2]

In a way to combat depression after a break up, Bragais moved to Rizal from Albay to live with his aunt.[3][4]

Bragais cited Filipino designers Michael Cinco and Rocky Gathercole as fashion icons he looks up to.[5]

Career

Bragais stumbled upon an old shoe factory in Binangonan, where he was offered to purchase the factory by the establishment's owner. He then purchased the factory using money given to him by his mother thinking that it would distract him from his depression. He then started the business, starting with a team of two people.[6][7][4]

In 2014, Binibining Pilipinas 2014 candidate Yvethe Marie Santiago asked Bragais to craft her a pair of shoes for the pageant. This caught the attention of Stella Marquez Araneta, owner of Binibining Pilipinas who invited him to be the official footwear partner for the 2015 edition.[6]

In 2018, Bragais became a part of Miss Universe 2018, Catriona Gray's team as a shoe designer where he was handpicked by Gray herself.[8][9]

In 2024, Bragais became the first Filipino to be a part of the judging panel of the 2024 edition of the Miss USA competition.[10]

In 2026, Bragais was revealed to join the panel of judges for the inaugural edition of MGI All Stars.[11][12]

References

  1. 1 2 Villano, Alexa (2019-01-28). "Designer Spotlight: Jojo Bragais". RAPPLER. Retrieved 2026-05-20.
  2. 1 2 "Alumni – Official Website of Bicol University". Retrieved 2026-05-20.
  3. ↑ Godinez, Bong. "Who is Jojo Bragais and how did he become the footwear sponsor in the upcoming Miss Universe pageant?". www.gmanetwork.com. Retrieved 2026-05-20.
  4. 1 2 Legaspi, John (2021-04-19). "Here's what makes Jojo Bragais shoes the perfect fit for Miss Universe". Manila Bulletin. Retrieved 2026-05-20.
  5. ↑ Domingo, Karla (2020-04-30). "On putting up your own business as told by Entrepreneur Jojo Bragais". Your Guide to the Big City. Retrieved 2026-05-20.
  6. 1 2 NEPALES, JANET SUSAN R. (2023-01-26). "Jojo Bragais on how heartbreak and depression drove him to succeed and conquer the (Miss) Universe". GMA News Online. Retrieved 2026-05-20.
  7. ↑ "Walking In The Shoes Of A Filipino Footwear Designer | FedEx Philippines". FedEx. Retrieved 2026-05-20.
  8. ↑ "Meet the team that helped Catriona Gray win Miss Universe". December 17, 2018.
  9. ↑ "Meet the team that helped Catriona Gray win Miss Universe crown". PEP.ph. Retrieved 2026-05-20.
  10. ↑ Adina, Armin P. (2024-08-04). "Filipino shoemaker Jojo Bragais joins judges' panel at Miss USA competition". INQUIRER.net. Retrieved 2026-05-20.
  11. ↑ Purnell, Kristofer. "Pinoy designer Jojo Bragais, controversial Miss Universe judge join MGI All Stars jury". Philstar.com. Retrieved 2026-05-20.
  12. ↑ Purnell, Kristofer. "MGI All Stars to employ 'fully open' scoring system". Philstar.com. Retrieved 2026-05-20.
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