Jessica Goicoechea

Jessica Goicoechea
Goicoechea in 2019
Born
Jessica Goicoechea Jover

(1996-11-22) 22 November 1996
Barcelona, Spain
Occupations
  • Model
  • influencer
  • fashion designer
  • businesswoman

Jessica Goicoechea Jover (born 22 November 1996) is a Spanish model, influencer, fashion designer and businesswoman. Rejected by modelling agencies over her height, she built her career through Instagram and went on to work for brands such as Calvin Klein and Victoria's Secret; in 2019 she founded the fashion label Goi. In 2026 she was a finalist on the Antena 3 television contest El Desafío, and announced that the courts had ruled in her favour in a six-year gender violence case against her former partner, the model River Viiperi.[1]

Early life and career beginnings

Goicoechea was born in Barcelona on 22 November 1996 and began modelling at 15 with the 5th Avenue agency, but at 1.67 m she was rejected repeatedly over her height, including at a Victoria's Secret casting.[2] She began posting her work on Instagram, which became her route into the fashion industry; agencies that had rejected her later asked to work with her.[3]

Modelling and film

Goicoechea went on to model for brands including Calvin Klein, Calzedonia, Puma and Rimmel, appeared in magazines such as Vogue, Elle and Esquire, and in 2017 featured in the music video for Manel Navarro's "Candle".[4] That same year she made her acting debut in the short film La fantasía, by Daniel Maldonado.[5]

Goi

Goicoechea founded the fashion label Goi in 2019, at first as its sole partner with a single designer. Within two years the firm's daily sales rose from 600 to 2,700 euros, its staff grew to eight people and it was selling in more than 100 countries, with a third of revenue coming through Instagram.[6] The Barcelona-based label, known for its swimwear, has received orders from Eva Longoria and from Lionel Messi for his wife Antonela Roccuzzo, while singers Aitana, Nathy Peluso and Rosalía have worn its designs. Goi has also faced criticism on social media that its bikinis cater only to slim bodies, which Goicoechea has rejected: she says the label makes sizes from XS to XL.[7]

Television

In 2026 Goicoechea competed in the sixth season of the Antena 3 television contest El Desafío and reached the grand final.[8] She finished fourth with 202 points in the final, held on 27 March 2026 and won by Daniel Illescas.[9]

Personal life

In March 2020, during the COVID-19 lockdown in Spain, Goicoechea reported an assault by her partner and manager, the Ibiza-born model River Viiperi, to the Mossos d'Esquadra; officers found her with visible injuries and arrested him, and a duty court released him on charges.[10] Viiperi, whose relationship with Goicoechea had become public in late 2017, denied the accusations.[11] She later said the abuse during the relationship had been both physical and psychological.[12] In March 2026 she announced that a court ruling had recognized the facts she had denounced, six years after the events.[13]

In 2021 Goicoechea confirmed a relationship with the actor Arón Piper.[14] They separated in January 2022 after almost two years together.[15] In January 2023 the footballer Marc Bartra confirmed their relationship.[16] After they broke up, Goicoechea confirmed a relationship with the rugby player Manu Moreno in February 2025.[17]

References

  1. ↑ "Jessica Goicoechea gana el juicio contra River Viiperi por violencia de género: 'La verdad ha salido a la luz'" [Jessica Goicoechea wins the gender violence trial against River Viiperi: 'The truth has come out']. ¡Hola! (in Spanish). 11 March 2026. Retrieved 19 August 2026.
  2. ↑ "Así es Jessica Goicoechea, 'influencer', modelo y empresaria" [This is Jessica Goicoechea: influencer, model and businesswoman]. 20minutos (in Spanish). 18 July 2023. Retrieved 19 August 2026.
  3. ↑ Guerra, Andrés (3 December 2017). "Jessica Goicoechea: "Las mismas agencias que me rechazaron, hoy me reclaman que trabaje con ellas"" [Jessica Goicoechea: "The same agencies that rejected me are now asking me to work with them"]. La Vanguardia (in Spanish). Retrieved 19 August 2026.
  4. ↑ "Jessica Goicoechea ¡10 cosas que no sabes de la influencer!" [Jessica Goicoechea: 10 things you don't know about the influencer!]. Marie Claire (in Spanish). 2 January 2024. Retrieved 19 August 2026.
  5. ↑ Farràs Pérez, Lorena (28 April 2021). "Jessica Goicoechea: Modelo, 'influencer', actriz y empresaria" [Jessica Goicoechea: Model, influencer, actress and businesswoman]. La Vanguardia (in Spanish). Retrieved 19 August 2026.
  6. ↑ Godoy, Marta (19 December 2021). "Por qué Goi, el proyecto de esta 'influencer' española con 1,7 millones de seguidores, está rompiendo las reglas de la moda: el secreto de su éxito es tener poco 'stock'" [Why Goi, the project of this Spanish influencer with 1.7 million followers, is breaking fashion's rules: the secret of its success is low stock]. Business Insider (in Spanish). Retrieved 19 August 2026.
  7. ↑ Rodríguez, Amanda (28 July 2026). "Jessica Goicoechea, la reina de los biquinis que se mueve entre el éxito y el debate en redes: "No llueve a gusto de todos y siempre va a haber críticas"" [Jessica Goicoechea, the bikini queen who moves between success and social media debate: "You can't please everyone and there will always be criticism"]. El País (in Spanish). Retrieved 19 August 2026.
  8. ↑ "Final de la sexta edición de 'El Desafío': José Yélamo, Jessica Goicoechea, Patricia Conde y Daniel Illescas se juegan 30.000 euros y un BMW descapotable rojo" [Final of the sixth edition of 'El Desafío': José Yélamo, Jessica Goicoechea, Patricia Conde and Daniel Illescas compete for 30,000 euros and a red convertible BMW]. La Razón (in Spanish). 25 March 2026. Retrieved 19 August 2026.
  9. ↑ "¿Quién ganó 'El Desafío 6'? Así queda la clasificación final" [Who won 'El Desafío 6'? The final standings]. Europa FM (in Spanish). 28 March 2026. Retrieved 19 August 2026.
  10. ↑ "River Viiperi, detenido por agredir a su novia, la influencer Jessica Goicoechea" [River Viiperi, arrested for assaulting his girlfriend, the influencer Jessica Goicoechea]. RTVE (in Spanish). 30 March 2020. Retrieved 19 August 2026.
  11. ↑ "Las primeras palabras de River Viiperi tras su detención" [River Viiperi's first words after his arrest]. Mundo Deportivo (in Spanish). 3 April 2020. Retrieved 19 August 2026.
  12. ↑ "Quién es Jessica Goicoechea, concursante de 'El Desafío': por qué es famosa, un novio deportista y el maltrato que sufrió de su expareja" [Who is Jessica Goicoechea, 'El Desafío' contestant: why she is famous, a sportsman boyfriend and the abuse she suffered from her ex-partner]. ABC (in Spanish). 9 January 2026. Retrieved 19 August 2026.
  13. ↑ "Jessica Goicoechea gana el juicio contra River Viiperi por violencia de género: "El peor episodio de mi vida, seis años de silencio"" [Jessica Goicoechea wins the gender violence trial against River Viiperi: "The worst episode of my life, six years of silence"]. 20minutos (in Spanish). 11 March 2026. Retrieved 19 August 2026.
  14. ↑ del Rio, Judith (30 August 2021). "Las imágenes que confirman la relación entre Jessica Goicoechea y Arón Piper" [The images that confirm the relationship between Jessica Goicoechea and Arón Piper]. La Vanguardia (in Spanish). Retrieved 19 August 2026.
  15. ↑ "Jessica Goicoechea habla sobre las imágenes de su ex, Arón Piper, con Dua Lipa en actitud cariñosa" [Jessica Goicoechea on the photos of her ex Arón Piper getting close with Dua Lipa]. ¡Hola! (in Spanish). 10 June 2022. Retrieved 19 August 2026.
  16. ↑ "L'exbarcelonista Marc Bartra confirma la seva relació amb la model Jessica Goicoechea" [Former Barcelona player Marc Bartra confirms his relationship with model Jessica Goicoechea]. Ara (in Catalan). 17 January 2023. Retrieved 19 August 2026.
  17. ↑ "Jessica Goicoechea y el jugador de rugby Manu Moreno confirman su relación tras su escapada a Málaga: "Mi 'mujé'"" [Jessica Goicoechea and rugby player Manu Moreno confirm their relationship after their getaway to Málaga: "My 'wife'"]. 20minutos (in Spanish). 10 February 2025. Retrieved 19 August 2026.
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