iubenda

iubenda
TypeSubsidiary
IndustrySoftware, privacy compliance
Founded2011
FounderAndrea Giannangelo
Headquarters
Milan
,
Italy
Area served
Worldwide
Key peopleManuel Heilmann (CEO)
ProductsConsent management platform; privacy compliance tools
Number of employees
150 (2024)
Parentteam.blue (since 2022)
Websitewww.iubenda.com/en/

iubenda (stylized in lowercase; Italian pronunciation: [juˈbenda]) is an Italian software company that develops tools intended to support website and application compliance with data protection and privacy regulations, including consent management platforms.[1][2] The company was founded in 2011 in Milan by Andrea Giannangelo.[3][4] In February 2022, the company was acquired by team.blue.[5]

History

iubenda was founded in 2011 in Milan, Italy, initially focusing on automated privacy policy generation.[6][7][3]

In 2015, the company expanded its services to include cookie compliance tools following the implementation of ePrivacy regulations in Italy. In 2018, following the introduction of the General Data Protection Regulation (GDPR) in the European Union, iubenda expanded its products to include consent management and compliance documentation services.[8][6]

In February 2022, iubenda was acquired by team.blue, which obtained a majority stake in the company.[5][9][10] Italian media described the acquisition as one of the largest Italian technology startup exits in recent years.[2][11][12] In October 2022, iubenda acquired consentmanager, a Sweden-based consent management provider.[13] In 2025, the company acquired CookieFirst, a Netherlands-based consent management platform.[14] In 2025, iubenda partnered with AccessiWay, a digital accessibility company owned by team.blue.[15][16]

Activities

iubenda develops software tools intended to support compliance with data protection and privacy regulations.[1][17] Its products include generators for privacy policies, cookie banners, terms and conditions documents, and consent management platforms.[18][7][8] The company’s consent management platform integrates with frameworks used for online advertising and privacy compliance, including Google's Consent Mode.[19] The platform is designed to support compliance with regulatory frameworks including the GDPR in the European Union, the UK GDPR, Brazil’s LGPD, Switzerland’s FADP and privacy laws in the United States.[20][21] Its tools can be integrated with content management systems, web applications, and other digital platforms, including WordPress. The company operates internationally, with a customer base of more than 150,000 organisations, primarily in Europe and the Americas.[17][6]

References

  1. 1 2 Cook, James. "The 11 hottest startups in Italy". Business Insider. Retrieved 2026-05-15.
  2. 1 2 Mucci, Giustino (2022-02-17). "La startup italiana leader della privacy chiude una delle exit più importanti in Italia". Wired Italia (in Italian). Retrieved 2026-05-15.
  3. 1 2 Onetti, Alberto. "La nuova Italia che avanza: Iubenda". siliconvalley.corriere.it (in Italian). Retrieved 2026-05-15.
  4. ↑ Kiss, Jemima (2011-08-11). "Seedcamp: 20 top ideas from Europe's talented dev pool". The Guardian. ISSN 0261-3077. Retrieved 2026-05-15.
  5. 1 2 "Colpo grosso di Iubenda, entra in Team Blue". la Repubblica (in Italian). 2022-02-14. Retrieved 2026-05-15.
  6. 1 2 3 "Cosa sanno di noi i siti che visitiamo?Una startup italiana ci aiuta a scoprirlo". la Repubblica (in Italian). 2012-02-29. Retrieved 2026-05-15.
  7. 1 2 Butcher, Mike (2012-09-30). "Italians Take Up The Torch To Ignite Their Own Tech Startup Scene". TechCrunch. Retrieved 2026-05-15.
  8. 1 2 Thorpe, Devin. "If You Haven't Fixed Your Nonprofit Website To Comply With GDPR, Here's How". Forbes. Retrieved 2026-05-15.
  9. ↑ "Exit per l'italiana iubenda, che entra in team.blue - StartupItalia". StartupItalia (in Italian). 2022-02-15. Archived from the original on 2025-10-12. Retrieved 2026-05-15.
  10. ↑ "team.blue Buys European Privacy and Compliance Tools Provider, iubenda". HostingJournalist.com. Retrieved 2026-05-15.
  11. ↑ "Dopo Scalapay, Iubenda: le strane discussioni che si fanno in Italia sulle startup di successo". Economyup (in Italian). 2022-03-15. Retrieved 2026-05-15.
  12. ↑ "Cosa insegna l'exit di iubenda, tra le più importanti in Italia. «Quando abbiamo iniziato la privacy non interessava a nessuno. Non avevamo nulla, se non la tenacia»". Millionaire. 2022-03-07. Retrieved 2026-05-15.
  13. ↑ "DLA Piper advises iubenda on the acquisition of consentmanager". DLA Piper. Archived from the original on 2025-08-13. Retrieved 2026-05-15.
  14. ↑ "CookieFirst onderdeel van team.blue". Dutch IT Channel. Retrieved 2026-05-15.
  15. ↑ Tomasi, Barbara (2025-02-07). "iubenda e AccessiWay, insieme per la compliance online". TechFromTheNet (in Italian). Retrieved 2026-05-15.
  16. ↑ Marco, Andrea De (2025-01-28). "Iubenda e AccessiWay uniscono le forze: nasce in Italia il polo globale della compliance online". 01net (in Italian). Retrieved 2026-05-15.
  17. 1 2 "iubenda Review 2026: Data Privacy Compliance Done Right". Fortunly. Retrieved 2026-05-15.
  18. ↑ "Intelligenza artificiale, intervista all'ad di Iubenda: "Ma ChatGpt ha falle gravi nelle norme sulla privacy"". la Repubblica (in Italian). 2023-04-05. Retrieved 2026-05-15.
  19. ↑ Sant, Hitesh (2024-02-01). "Using iubenda to Upgrade to Google Consent Mode v2". Geekflare. Retrieved 2026-05-15.
  20. ↑ "Texas law sets new data security rules for businesses, expands privacy protections". KXAN Austin. 2024-06-07. Archived from the original on 2024-06-11. Retrieved 2026-05-15.
  21. ↑ "Iubenda fa exit: Andrea Giannangelo e Domenico Vele cedono le quote di maggioranza a Team Blue". Innovation Nation (in Italian). 2022-02-15. Retrieved 2026-05-15.
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